Social Media Specialist
U.S. Bankruptcy Court - District of CT, Tampa, FL, United States
Job Title:
Social Media Specialist
Department:
University Communications
Mission Statement: University Advancement creates the conditions for opportunity – human, financial & experiential – by garnering and stewarding the resources that advance William & Mary.
University Communications serves as William & Mary’s central communications office, comprising three teams that support and promote the vision, mission and values of the university. The Media Relations Team leads national media outreach, the Web Development & Strategy Team provides digital and web communications services, and the Content & Strategy Team leads public relations strategy, storytelling, internal communications, and social media. The Social Media Specialist reports to the Senior Director of Social Media and is responsible for fostering meaningful interactions across William & Mary’s social media platforms, building relationships with audiences, managing conversations, and cultivating a vibrant, inclusive online community.
Salary: $48,000 to $53,000 commensurate with experience and internal alignment.
Responsibilities
Build positive relationships with digital audiences at every phase, creating authentic connections that strengthen brand awareness and loyalty.
Answer community questions on social media, especially prospective students and their families.
Identify opportunities for William & Mary to tap into new digital conversations and curate user‑generated content.
Monitor and moderate social media conversations about William & Mary, surfacing key insights to internal stakeholders.
Serve as an on‑call representative for emergencies and other after‑hours needs on a rotating basis.
Proactively engage with audiences across platforms to build community and brand loyalty.
Identify user‑generated content and community story opportunities.
Monitor, listen, and respond to comments, messages, and mentions; inform stakeholders of potential issues or crises and make recommendations to guide content development.
Moderate discussions to ensure a respectful and inclusive environment in line with written social media community guidelines.
Support the growth of social media audiences through strategic engagement.
Track and report on engagement trends and audience sentiment.
Maintain a consistent voice and tone across platforms in alignment with university brand guidelines.
Develop messages across multiple platforms in alignment with the university’s content and brand strategies and in compliance with the social media guidelines.
Execute social media best practices for managing and developing creative content for university‑level platforms.
Ensure consistency with the university’s brand and visual identity standards.
Collaborate on projects and events with university partners (Marketing, Events, Admissions, Alumni Association, Tribe Athletics, and the professional and graduate schools).
Participate as a member of multiple project teams, applying project management principles and assisting with project management as part of the social media team.
Track and analyze social media influence measurements to inform engagement efforts and content strategies; assist with producing analytical reports for stakeholders.
Required Qualifications
Experience managing social media communities in a professional or organizational setting (2+ years).
Strong written communication and interpersonal skills.
Familiarity with social media platforms (LinkedIn, Instagram, YouTube, Facebook, Threads, Bluesky, X).
Ability to handle sensitive or critical interactions with professionalism and empathy.
Preferred Qualifications
Experience in higher education, nonprofit, or mission‑driven organizations.
Familiarity with social listening tools and engagement analytics.
Knowledge of community management best practices and online moderation.
Understanding of digital accessibility and inclusive communication practices.
EEO Statement EEO is the Law. Applicants can learn more about William & Mary’s status as an equal opportunity employer by viewing the “Know Your Rights” poster published by the U.S. Equal Employment Opportunity Commission. https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal
#J-18808-Ljbffr
Social Media Specialist
Department:
University Communications
Mission Statement: University Advancement creates the conditions for opportunity – human, financial & experiential – by garnering and stewarding the resources that advance William & Mary.
University Communications serves as William & Mary’s central communications office, comprising three teams that support and promote the vision, mission and values of the university. The Media Relations Team leads national media outreach, the Web Development & Strategy Team provides digital and web communications services, and the Content & Strategy Team leads public relations strategy, storytelling, internal communications, and social media. The Social Media Specialist reports to the Senior Director of Social Media and is responsible for fostering meaningful interactions across William & Mary’s social media platforms, building relationships with audiences, managing conversations, and cultivating a vibrant, inclusive online community.
Salary: $48,000 to $53,000 commensurate with experience and internal alignment.
Responsibilities
Build positive relationships with digital audiences at every phase, creating authentic connections that strengthen brand awareness and loyalty.
Answer community questions on social media, especially prospective students and their families.
Identify opportunities for William & Mary to tap into new digital conversations and curate user‑generated content.
Monitor and moderate social media conversations about William & Mary, surfacing key insights to internal stakeholders.
Serve as an on‑call representative for emergencies and other after‑hours needs on a rotating basis.
Proactively engage with audiences across platforms to build community and brand loyalty.
Identify user‑generated content and community story opportunities.
Monitor, listen, and respond to comments, messages, and mentions; inform stakeholders of potential issues or crises and make recommendations to guide content development.
Moderate discussions to ensure a respectful and inclusive environment in line with written social media community guidelines.
Support the growth of social media audiences through strategic engagement.
Track and report on engagement trends and audience sentiment.
Maintain a consistent voice and tone across platforms in alignment with university brand guidelines.
Develop messages across multiple platforms in alignment with the university’s content and brand strategies and in compliance with the social media guidelines.
Execute social media best practices for managing and developing creative content for university‑level platforms.
Ensure consistency with the university’s brand and visual identity standards.
Collaborate on projects and events with university partners (Marketing, Events, Admissions, Alumni Association, Tribe Athletics, and the professional and graduate schools).
Participate as a member of multiple project teams, applying project management principles and assisting with project management as part of the social media team.
Track and analyze social media influence measurements to inform engagement efforts and content strategies; assist with producing analytical reports for stakeholders.
Required Qualifications
Experience managing social media communities in a professional or organizational setting (2+ years).
Strong written communication and interpersonal skills.
Familiarity with social media platforms (LinkedIn, Instagram, YouTube, Facebook, Threads, Bluesky, X).
Ability to handle sensitive or critical interactions with professionalism and empathy.
Preferred Qualifications
Experience in higher education, nonprofit, or mission‑driven organizations.
Familiarity with social listening tools and engagement analytics.
Knowledge of community management best practices and online moderation.
Understanding of digital accessibility and inclusive communication practices.
EEO Statement EEO is the Law. Applicants can learn more about William & Mary’s status as an equal opportunity employer by viewing the “Know Your Rights” poster published by the U.S. Equal Employment Opportunity Commission. https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal
#J-18808-Ljbffr