Ralph Lauren Digital Marketing Associate, Lifecycle & CRM
Ralph Lauren, New York, NY, United States
Position Overview
The Lifecycle & Customer Marketing Associate supports the development and execution of customer marketing programs that drive engagement, conversion, and long‑term value across Ralph Lauren's North American business. This role focuses on analyzing customer behavior, supporting lifecycle strategies, and helping bring campaigns to life across key customer moments. You will partner closely with cross‑functional teams including CIX, Analytics, Performance Marketing, Creative, and Design to ensure campaigns are clearly briefed, data‑informed, and executed effectively. This is an opportunity to build hands‑on experience in lifecycle marketing, campaign development, and customer strategy within a highly collaborative environment.
Essential Duties & Responsibilities
Assist in building and executing lifecycle marketing programs across key customer stages
Analyze customer behavior, engagement trends, and campaign performance to generate insights
Maintain documentation of campaign processes, lifecycle frameworks, and best practices
Collaborate with Performance Marketing and CIX to align campaigns with broader marketing initiatives
Work with Analytics to define audiences, measure performance, and identify optimization opportunities
Support lifecycle testing initiatives to improve conversion, engagement, and customer retention
Support end‑to‑end campaign development, including briefing, coordination, QA, and performance tracking
Partner with Creative and Design teams to translate campaign briefs into effective customer communications
Assist in defining audience segmentation and customer targeting strategies
Contribute to promotional campaigns, sale moments, and customer progression strategies
Support ongoing reporting with clear takeaways and recommendations
Experience, Skills & Knowledge
2 to 3 years of experience in lifecycle, CRM, or digital marketing roles, preferably in a retail or e‑commerce environment
Understanding of lifecycle marketing, customer segmentation, and campaign management
Strong analytical skills with the ability to interpret data and translate insights into action
Experience working cross‑functionally with multiple stakeholders
Strong attention to detail and ability to manage multiple priorities in a fast‑paced environment
Clear communication and organizational skills
Proficiency in Excel and PowerPoint; familiarity with marketing or CRM platforms is a plus
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Essential Duties & Responsibilities
Assist in building and executing lifecycle marketing programs across key customer stages
Analyze customer behavior, engagement trends, and campaign performance to generate insights
Maintain documentation of campaign processes, lifecycle frameworks, and best practices
Collaborate with Performance Marketing and CIX to align campaigns with broader marketing initiatives
Work with Analytics to define audiences, measure performance, and identify optimization opportunities
Support lifecycle testing initiatives to improve conversion, engagement, and customer retention
Support end‑to‑end campaign development, including briefing, coordination, QA, and performance tracking
Partner with Creative and Design teams to translate campaign briefs into effective customer communications
Assist in defining audience segmentation and customer targeting strategies
Contribute to promotional campaigns, sale moments, and customer progression strategies
Support ongoing reporting with clear takeaways and recommendations
Experience, Skills & Knowledge
2 to 3 years of experience in lifecycle, CRM, or digital marketing roles, preferably in a retail or e‑commerce environment
Understanding of lifecycle marketing, customer segmentation, and campaign management
Strong analytical skills with the ability to interpret data and translate insights into action
Experience working cross‑functionally with multiple stakeholders
Strong attention to detail and ability to manage multiple priorities in a fast‑paced environment
Clear communication and organizational skills
Proficiency in Excel and PowerPoint; familiarity with marketing or CRM platforms is a plus
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