Communications Marketing Director
American Heart Association, Greensboro, NC, United States
Overview
Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.
The American Heart Association has an opening for a Communications Marketing Director in our Greensboro Market! This position will focus on developing and implementing communications and marketing plans that promote the American Heart Association’s strategic priorities, events and cause initiatives throughout Greensboro.
The ideal candidate will live in Greensboro.
We offer resources to help you maintain work‑life harmonization through your changing needs and life situations, including access to Heart U, our award‑winning corporate university, as well as additional training and support locally.
Responsibilities
Develop and implement local strategic communications plans that promote the American Heart Association's nationally driven priorities, local events, community impact, science news and cause initiatives.
Write, distribute and pitch news releases and other supporting media materials to local traditional and non‑traditional media.
Secure media sponsorships for local events and priority initiatives, as appropriate.
Implement awareness campaigns around heart and stroke related topics and work collaboratively with other key market staff to develop an integrated approach.
Work with staff to ensure that national branding guidelines are followed.
Develop and implement communications plans for sponsor‑funded activations.
Coordinate and implement communications plans in conjunction with strategic alliances.
Identify, secure and media‑train local spokespersons.
Provide marketing and communications support for development and fundraising events and activations, as appropriate.
Identify human interest stories for media coverage, social media posts, internal and external communications channels and event integration.
Track all media coverage via a media tracking system and manage a spokesperson database; work with video production companies to produce videos for events, social media and other marketing communications resources.
Work with photographers to produce photography for events, social media and other marketing and communications resources.
Other Job Duties
Develop and implement media events, as appropriate.
Place public service announcements (PSA) locally.
Work with the Southeast Region’s VP of Communications and Marketing to manage local crises or sensitive issues.
Collaborate with media advocacy staff to develop appropriate media advocacy strategies and implement them, as appropriate.
Work with the executive director and team to manage local paid advertising projects.
Manage and implement other projects as identified by the executive director.
Qualifications
Bachelor's degree in communications, marketing, public relations, journalism or related field, or some college plus experience.
Typically requires minimum three years of work experience in communications, social media, public relations and journalism, or an equivalent combination of training and work experience.
Experience applying the principles and practices of communications and marketing to the non‑profit environment.
Experience working as a team member with multiple internal and external constituencies at varying levels: staff, media, external corporations, and volunteers.
Experience with crisis communications and sensitive issues.
Experience implementing communications campaigns, pitching to media, planning media events, and writing news releases.
Exceptional oral and written communications skills, including experience with speech writing, news writing for broadcast and print and general business writing.
Working knowledge of news media operations, newsgathering, and technology.
Intermediate knowledge and skills with Microsoft Office for word processing, email, PowerPoints, and spreadsheets.
Ability to do daily local travel up to 20%; requires access to reliable transportation at all times on an immediate basis.
Compensation & Benefits
Compensation – Our goal is to ensure you have a competitive base salary. We regularly review the market value of jobs and make adjustments, as needed.
Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.
Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. We also offer an employee assistance program, employee wellness program, telemedicine, and medical consultation.
Professional Development – Employees can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. Heart U is the Association’s national online university with over 100,000 resources.
Work‑Life Harmonization – The Association offers paid time off (PTO) at a minimum of 16 days per year for new employees, which increases with seniority. Employees also receive 12 paid holidays each year.
Tuition Assistance – Financial assistance for employees who wish to further their education and career related to their duties or for potential future positions in the organization.
The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities.
Mission: To be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities.
In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.
Equal Opportunity Employer / Protected Veterans / Persons with Disabilities
#J-18808-Ljbffr
The American Heart Association has an opening for a Communications Marketing Director in our Greensboro Market! This position will focus on developing and implementing communications and marketing plans that promote the American Heart Association’s strategic priorities, events and cause initiatives throughout Greensboro.
The ideal candidate will live in Greensboro.
We offer resources to help you maintain work‑life harmonization through your changing needs and life situations, including access to Heart U, our award‑winning corporate university, as well as additional training and support locally.
Responsibilities
Develop and implement local strategic communications plans that promote the American Heart Association's nationally driven priorities, local events, community impact, science news and cause initiatives.
Write, distribute and pitch news releases and other supporting media materials to local traditional and non‑traditional media.
Secure media sponsorships for local events and priority initiatives, as appropriate.
Implement awareness campaigns around heart and stroke related topics and work collaboratively with other key market staff to develop an integrated approach.
Work with staff to ensure that national branding guidelines are followed.
Develop and implement communications plans for sponsor‑funded activations.
Coordinate and implement communications plans in conjunction with strategic alliances.
Identify, secure and media‑train local spokespersons.
Provide marketing and communications support for development and fundraising events and activations, as appropriate.
Identify human interest stories for media coverage, social media posts, internal and external communications channels and event integration.
Track all media coverage via a media tracking system and manage a spokesperson database; work with video production companies to produce videos for events, social media and other marketing communications resources.
Work with photographers to produce photography for events, social media and other marketing and communications resources.
Other Job Duties
Develop and implement media events, as appropriate.
Place public service announcements (PSA) locally.
Work with the Southeast Region’s VP of Communications and Marketing to manage local crises or sensitive issues.
Collaborate with media advocacy staff to develop appropriate media advocacy strategies and implement them, as appropriate.
Work with the executive director and team to manage local paid advertising projects.
Manage and implement other projects as identified by the executive director.
Qualifications
Bachelor's degree in communications, marketing, public relations, journalism or related field, or some college plus experience.
Typically requires minimum three years of work experience in communications, social media, public relations and journalism, or an equivalent combination of training and work experience.
Experience applying the principles and practices of communications and marketing to the non‑profit environment.
Experience working as a team member with multiple internal and external constituencies at varying levels: staff, media, external corporations, and volunteers.
Experience with crisis communications and sensitive issues.
Experience implementing communications campaigns, pitching to media, planning media events, and writing news releases.
Exceptional oral and written communications skills, including experience with speech writing, news writing for broadcast and print and general business writing.
Working knowledge of news media operations, newsgathering, and technology.
Intermediate knowledge and skills with Microsoft Office for word processing, email, PowerPoints, and spreadsheets.
Ability to do daily local travel up to 20%; requires access to reliable transportation at all times on an immediate basis.
Compensation & Benefits
Compensation – Our goal is to ensure you have a competitive base salary. We regularly review the market value of jobs and make adjustments, as needed.
Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.
Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. We also offer an employee assistance program, employee wellness program, telemedicine, and medical consultation.
Professional Development – Employees can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. Heart U is the Association’s national online university with over 100,000 resources.
Work‑Life Harmonization – The Association offers paid time off (PTO) at a minimum of 16 days per year for new employees, which increases with seniority. Employees also receive 12 paid holidays each year.
Tuition Assistance – Financial assistance for employees who wish to further their education and career related to their duties or for potential future positions in the organization.
The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities.
Mission: To be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities.
In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.
Equal Opportunity Employer / Protected Veterans / Persons with Disabilities
#J-18808-Ljbffr