Media Relations Manager
ColinKurtis Advertising, Chicago, IL, United States
ColinKurtis Advertising, based in Rockford, Illinois, has been delivering creative and strategic branding and communication solutions since 1996. The firm specializes in crafting authentic marketing strategies tailored to meet client needs. With a focus on innovative design and impactful messaging, ColinKurtis has earned a reputation for excellence. As a dedicated partner to its clients, the team continues to drive meaningful engagement and brand growth.
Summary and objectives Media Relations Manager supports ColinKurtis and its various clients to develop and implement marketing strategies to secure earned and paid media opportunities. This person will report to and work closely with VP Media Relations to create new PR content, grow relationships with media/publishers, pursue/secure/coordinate interviews, speaking opportunities, and more. The Media Relations Manager may also support and execute CK paid media programs, ensuring campaigns are successful. They will monitor coverage, ensure successes are shared with clients, helping to create and analyze reports that summarize work.
Essential functions
Work with account team and clients to develop, support and manage public relation campaigns
Researching, copywriting and distribution of press releases
Build and update pr contact lists, distribution lists, database lists
Develop and manage relationships and opportunities with key media sources
Monitor/report both paid and earned media, compilation and creation of reports
Support and implement other PR activities such as trade show activity and event planning
Research media landscape, monitor trends
Help with media fulfillment trafficking and submission activities
Competency The Media Relations Manager must be organized, incredibly detail-oriented and self-motivated, with great follow-through. They must be creative, energetic and articulate, a skilled writer, and eager to learn while working in a fast-paced, growing agency. Solid understanding of all facets of marketing, including internal and external communication strategies and tactical execution are necessary to help team create and deliver strategic marketing solutions. B2B experience a BIG plus.
Required experience, education and qualifications
Minimum three year agency experience
Excellent communication skills-both written and verbal
Attention to detail with ability to multi-task and manage many projects
Supervisory responsibilities
Media Relation interns and acts as a liaison between all appropriate internal team members and external contacts to facilitate successful results.
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Summary and objectives Media Relations Manager supports ColinKurtis and its various clients to develop and implement marketing strategies to secure earned and paid media opportunities. This person will report to and work closely with VP Media Relations to create new PR content, grow relationships with media/publishers, pursue/secure/coordinate interviews, speaking opportunities, and more. The Media Relations Manager may also support and execute CK paid media programs, ensuring campaigns are successful. They will monitor coverage, ensure successes are shared with clients, helping to create and analyze reports that summarize work.
Essential functions
Work with account team and clients to develop, support and manage public relation campaigns
Researching, copywriting and distribution of press releases
Build and update pr contact lists, distribution lists, database lists
Develop and manage relationships and opportunities with key media sources
Monitor/report both paid and earned media, compilation and creation of reports
Support and implement other PR activities such as trade show activity and event planning
Research media landscape, monitor trends
Help with media fulfillment trafficking and submission activities
Competency The Media Relations Manager must be organized, incredibly detail-oriented and self-motivated, with great follow-through. They must be creative, energetic and articulate, a skilled writer, and eager to learn while working in a fast-paced, growing agency. Solid understanding of all facets of marketing, including internal and external communication strategies and tactical execution are necessary to help team create and deliver strategic marketing solutions. B2B experience a BIG plus.
Required experience, education and qualifications
Minimum three year agency experience
Excellent communication skills-both written and verbal
Attention to detail with ability to multi-task and manage many projects
Supervisory responsibilities
Media Relation interns and acts as a liaison between all appropriate internal team members and external contacts to facilitate successful results.
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