Specialist, AVOD Growth & Digital Dist.
NBCUniversal, Miami, FL, United States
Job Description
The Specialist, AVOD Growth & Digital Distribution will support the editorial management and optimization of 10+ YouTube channels. This role focuses on channel organization, video optimization, quality control, and analytics-driven growth, while also supporting the creation of high-impact digital assets to enhance audience engagement and brand consistency. The position serves as a key creative and operational partner to ensure content is presented in a way that drives engagement, brand consistency, and audience growth across digital platforms.
Responsibilities
Support day-to-day management of 20+ YouTube channels within YouTube Studio and CMS, ensuring accurate organization, tagging, metadata optimization, and overall channel hygiene
Oversee content packaging and presentation, maintaining editorial consistency and brand alignment across all channels
Coordinate publishing calendars, asset delivery timelines, and cross-functional approvals to ensure on-time execution
Recommend editorial, packaging, and programming strategies to improve discoverability and audience growth
Conduct quality control reviews of uploads, playlists, descriptions, end screens, and community posts
Communicate effectively across digital, marketing, production, and brand teams to execute publishing and distribution workflows
Provide day-to-day administrative and operational support related to channel management and digital asset organization
Design and optimize custom thumbnails that drive click-through rate and audience engagement for streaming platforms, including YouTube, FAST, telemundo.com, APP, other social media platforms
Adapt and reproduce existing key art using Adobe Creative Suite and other design tools
Develop templates, banners, end boards, and assets to support brand consistency and promotional initiatives
Partner with internal teams to translate promotional materials into compelling digital assets for YouTube and streaming platforms
Present innovative packaging and visual strategies to enhance performance and brand presence
Qualifications Basic Requirements
Fluent in English; intermediate Spanish proficiency (able to understand, read, and write)
Minimum 5 years of experience in graphic design
Broad knowledge of art and design fundamentals, including graphic design, typography, photography, and illustration
Ability to problem solve, visualize and execute creative options
Bachelor’s degree or equivalent experience in design, digital media, marketing
Strong organizational skills with the ability to manage multiple priorities in a fast-paced digital environment
Must be available to work all shifts, including early mornings, evenings, holidays, weekends, late breaking news, and hurricane emergencies
Communicate professionally with outside partners and company employees in various capacities
Must be a self-starter and proactive in identifying and resolving issues
Desired Characteristics
Ability to work with minimal supervision, under stressful situations and multi-task to meet tight deadlines
Deep familiarity with YouTube trends, algorithm dynamics, and audience growth strategies
Proven ability to develop compelling visual styles that elevate brand presence while driving measurable results
Ability to effectively use strong analytical and problem-solving skills
Experience working cross-functionally with all levels of leadership
Experience working within a media, entertainment, or streaming organization
Should be curious and eager to develop and test new ideas
Ability to adapt easily to frequent changes in project direction, priorities, and deadlines
Additional Requirements
Must be willing to work in Miami, Florida
Must be willing to submit to a background investigation
Must have unrestricted work authorization to work in the United States
Must be 18 years or older
Additional Information As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.
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Responsibilities
Support day-to-day management of 20+ YouTube channels within YouTube Studio and CMS, ensuring accurate organization, tagging, metadata optimization, and overall channel hygiene
Oversee content packaging and presentation, maintaining editorial consistency and brand alignment across all channels
Coordinate publishing calendars, asset delivery timelines, and cross-functional approvals to ensure on-time execution
Recommend editorial, packaging, and programming strategies to improve discoverability and audience growth
Conduct quality control reviews of uploads, playlists, descriptions, end screens, and community posts
Communicate effectively across digital, marketing, production, and brand teams to execute publishing and distribution workflows
Provide day-to-day administrative and operational support related to channel management and digital asset organization
Design and optimize custom thumbnails that drive click-through rate and audience engagement for streaming platforms, including YouTube, FAST, telemundo.com, APP, other social media platforms
Adapt and reproduce existing key art using Adobe Creative Suite and other design tools
Develop templates, banners, end boards, and assets to support brand consistency and promotional initiatives
Partner with internal teams to translate promotional materials into compelling digital assets for YouTube and streaming platforms
Present innovative packaging and visual strategies to enhance performance and brand presence
Qualifications Basic Requirements
Fluent in English; intermediate Spanish proficiency (able to understand, read, and write)
Minimum 5 years of experience in graphic design
Broad knowledge of art and design fundamentals, including graphic design, typography, photography, and illustration
Ability to problem solve, visualize and execute creative options
Bachelor’s degree or equivalent experience in design, digital media, marketing
Strong organizational skills with the ability to manage multiple priorities in a fast-paced digital environment
Must be available to work all shifts, including early mornings, evenings, holidays, weekends, late breaking news, and hurricane emergencies
Communicate professionally with outside partners and company employees in various capacities
Must be a self-starter and proactive in identifying and resolving issues
Desired Characteristics
Ability to work with minimal supervision, under stressful situations and multi-task to meet tight deadlines
Deep familiarity with YouTube trends, algorithm dynamics, and audience growth strategies
Proven ability to develop compelling visual styles that elevate brand presence while driving measurable results
Ability to effectively use strong analytical and problem-solving skills
Experience working cross-functionally with all levels of leadership
Experience working within a media, entertainment, or streaming organization
Should be curious and eager to develop and test new ideas
Ability to adapt easily to frequent changes in project direction, priorities, and deadlines
Additional Requirements
Must be willing to work in Miami, Florida
Must be willing to submit to a background investigation
Must have unrestricted work authorization to work in the United States
Must be 18 years or older
Additional Information As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.
#J-18808-Ljbffr