Marketing Operations Analyst
Aptean, Alpharetta, GA, United States
We’re looking for an
Analyst, Marketing Operations
for our office
Alpharetta, GA . The position is fulltime. You'll join an outstanding RevOps team at the center of our go-to-market motion.
About the Role This is a high-impact role for someone who is passionate about marketing systems, data and campaign orchestration across the funnel. You’ll support the platforms and processes that enable everything from broad awareness programs to targeted, personalized account engagement.
You'll help own the day-to-day operation and continuous improvement of the systems and programs that power our full-funnel ABM motion, from broad 1:Many awareness plays all the way through to highly personalized 1:1 account programs. You'll be a close partner to the ABM experts embedded within our regional marketing teams, driving the orchestration and platform work that helps them execute their strategies in market, and reporting directly to the Associate Vice President, Revenue Operations, Marketing.
This role touches 6sense, Salesforce, marketing automation, LinkedIn, data segmentation, intent signals, and more. If you're someone who thrives on complexity, takes ownership instinctively, and wants to be at the center of how a modern revenue engine runs, this is the role for you.
Key Responsibilities
Marketing and ABM technology support — manage and support day-to-day configuration of marketing and revenue platforms, including ABM tools, Salesforce, marketing automation, and digital channels
Campaign and orchestration execution — help configure workflows, triggers, and coordinated actions across email, paid media, owned channels, and sales outreach
Segmentation and data quality — build and maintain account and audience segments; monitor data hygiene and flag issues that impact targeting or performance
Journey and funnel support — assist with maintaining journey stages, progression criteria, and triggers in partnership with senior ABM and marketing stakeholders
Governance and standards — apply naming conventions, campaign hygiene, and segmentation standards to ensure consistency and scalability
Reporting and insights — support campaign tagging and data flow into reporting frameworks; assist with pulling and organizing performance data
AI and automation exploration — support testing and adoption of AI-driven and automated capabilities that improve targeting and operational efficiency
Regional team partnership — provide responsive support to North America and International marketing teams for platform requests, segment builds, and troubleshooting
About You
2-4 years of professional experience in ABM, Marketing Operations, Revenue Operations, or a closely related MarTech role
Familiarity with marketing and revenue systems such as Salesforce, a marketing automation platform (Marketo or similar), and digital or sales engagement tools
Exposure to ABM platforms or intent data tools (such as 6sense) is a plus, but not required
Understanding of full-funnel marketing and how operations supports awareness, engagement, and conversion
Comfortable working with data, segmentation, and basic reporting concepts
Curious about AI, automation, and emerging marketing technologies
Detail-oriented with strong process and data hygiene discipline
Collaborative, proactive, and comfortable working cross-functionally
Motivated to learn, grow, and deepen expertise in marketing operations and revenue technology
What’s in it for you? Aptean offers competitive pay and robust benefit plans along with the opportunity to grow your career in a fast-paced, flexible and casual environment, an outstanding opportunity for career development and growth.
Equal Employment Opportunity Statement Aptean pledges to promote a company culture where diversity, equity and inclusion are central. We are committed to applying this principle as we interact with our customers, build our teams, cultivate our leaders and shape a company in which any employee can succeed, regardless of race, color, sex, national origin, sexuality and gender identity, religion, disability or age.
#J-18808-Ljbffr
Analyst, Marketing Operations
for our office
Alpharetta, GA . The position is fulltime. You'll join an outstanding RevOps team at the center of our go-to-market motion.
About the Role This is a high-impact role for someone who is passionate about marketing systems, data and campaign orchestration across the funnel. You’ll support the platforms and processes that enable everything from broad awareness programs to targeted, personalized account engagement.
You'll help own the day-to-day operation and continuous improvement of the systems and programs that power our full-funnel ABM motion, from broad 1:Many awareness plays all the way through to highly personalized 1:1 account programs. You'll be a close partner to the ABM experts embedded within our regional marketing teams, driving the orchestration and platform work that helps them execute their strategies in market, and reporting directly to the Associate Vice President, Revenue Operations, Marketing.
This role touches 6sense, Salesforce, marketing automation, LinkedIn, data segmentation, intent signals, and more. If you're someone who thrives on complexity, takes ownership instinctively, and wants to be at the center of how a modern revenue engine runs, this is the role for you.
Key Responsibilities
Marketing and ABM technology support — manage and support day-to-day configuration of marketing and revenue platforms, including ABM tools, Salesforce, marketing automation, and digital channels
Campaign and orchestration execution — help configure workflows, triggers, and coordinated actions across email, paid media, owned channels, and sales outreach
Segmentation and data quality — build and maintain account and audience segments; monitor data hygiene and flag issues that impact targeting or performance
Journey and funnel support — assist with maintaining journey stages, progression criteria, and triggers in partnership with senior ABM and marketing stakeholders
Governance and standards — apply naming conventions, campaign hygiene, and segmentation standards to ensure consistency and scalability
Reporting and insights — support campaign tagging and data flow into reporting frameworks; assist with pulling and organizing performance data
AI and automation exploration — support testing and adoption of AI-driven and automated capabilities that improve targeting and operational efficiency
Regional team partnership — provide responsive support to North America and International marketing teams for platform requests, segment builds, and troubleshooting
About You
2-4 years of professional experience in ABM, Marketing Operations, Revenue Operations, or a closely related MarTech role
Familiarity with marketing and revenue systems such as Salesforce, a marketing automation platform (Marketo or similar), and digital or sales engagement tools
Exposure to ABM platforms or intent data tools (such as 6sense) is a plus, but not required
Understanding of full-funnel marketing and how operations supports awareness, engagement, and conversion
Comfortable working with data, segmentation, and basic reporting concepts
Curious about AI, automation, and emerging marketing technologies
Detail-oriented with strong process and data hygiene discipline
Collaborative, proactive, and comfortable working cross-functionally
Motivated to learn, grow, and deepen expertise in marketing operations and revenue technology
What’s in it for you? Aptean offers competitive pay and robust benefit plans along with the opportunity to grow your career in a fast-paced, flexible and casual environment, an outstanding opportunity for career development and growth.
Equal Employment Opportunity Statement Aptean pledges to promote a company culture where diversity, equity and inclusion are central. We are committed to applying this principle as we interact with our customers, build our teams, cultivate our leaders and shape a company in which any employee can succeed, regardless of race, color, sex, national origin, sexuality and gender identity, religion, disability or age.
#J-18808-Ljbffr