BUSINESS DEVELOPMENT DIRECTOR - North Carolina - LOUD LEMON BEVERAGE
Nosh.com, Raleigh, NC, United States
Job Title: Business Development Director – North Carolina
Location:
North Carolina (significant in-market travel required)
Industry:
Beverage Alcohol
About Loud Lemon Loud Lemon is a North Carolina-based, fast-growing beverage alcohol brand built around bold flavor, high-energy marketing, and disciplined execution in the market. This is our home state — and a core focus of the business. We proudly produce our products in North Carolina and are committed to building a dominant presence here as we scale nationally. Our approach is simple: win where we live first, then take that momentum everywhere else. We are a performance-driven, entrepreneurial company that values execution, accountability, and people who know how to build a brand in the field.
Position Overview The Business Development Director – North Carolina will play a critical role in building and expanding Loud Lemon’s presence in our home market. This is a highly visible, field-first position responsible for driving on-premise growth, supporting retail execution, and leading brand activation efforts across the state. You will work closely with key on-premise accounts and our state broker/warehouse partner, ensuring alignment, execution, and results. This role blends sales, marketing, and hands-on activation and is ideal for someone who thrives in a fast-paced, growth-focused environment.
Core Responsibilities On-Premise Development
Build and expand relationships with bars, restaurants, and key on-premise accounts
Secure menu placements, features, and promotional opportunities
Drive visibility in high-traffic, high-impact venues
Work alongside broker teams to open and develop accounts
Broker & Market Coordination
Partner closely with the state broker/warehouse team to align on priorities
Ensure execution of sales objectives, programs, and account targeting
Conduct regular market workdays and ride-alongs
Provide feedback and accountability on performance
Sales & Market Growth
Identify and develop new business opportunities across North Carolina
Drive depletion growth across both on-premise and off-premise channels Support retail placements, displays, and promotional execution
Track KPIs including placements, rate of sale, and activation performance
Sampling & Brand Activation
Lead and manage in-store demos, tastings, and sampling initiatives
Coordinate with third-party agencies and sampling personnel
Recruit, train, and oversee demo teams to ensure high-quality brand representation
Execute grassroots marketing efforts that drive awareness and trial
Marketing Execution
Bring national and regional programs to life locally
Support events, promotions, and brand activations across the state
Ensure strong, consistent brand presence in market
Qualifications Required
Minimum 3–5+ years in beverage, alcohol, or CPG industry
Experience working with on-premise accounts
Experience coordinating with brokers, distributors, or warehouse partners
Strong organizational and execution skills
Willingness to spend significant time in the field
Preferred
Experience managing sampling programs or demo teams
Existing relationships in North Carolina on-premise market
Background in fast-growth or challenger brands and experience with ABC state structure
Key Traits for Success
High energy with strong field presence
Results-driven with a bias for action
Strong relationship builder
Detail-oriented execution with big-picture thinking
Comfortable managing multiple workstreams (sales, marketing, demos)
Entrepreneurial mindset — thrives in a growth environment
Compensation
Compensation: $60,000 - $78,000 Annual Salary
Performance-based incentives and bonus structure
Travel reimbursement
Opportunity for advancement within a rapidly growing national brand
The Bottom Line This is our home state. We produce here. We operate here. And we expect to win here. This role is about building Loud Lemon into a dominant brand across North Carolina through execution, relationships, and relentless market presence.
If you know how to make a brand show up and sell — we want to talk.
#J-18808-Ljbffr
North Carolina (significant in-market travel required)
Industry:
Beverage Alcohol
About Loud Lemon Loud Lemon is a North Carolina-based, fast-growing beverage alcohol brand built around bold flavor, high-energy marketing, and disciplined execution in the market. This is our home state — and a core focus of the business. We proudly produce our products in North Carolina and are committed to building a dominant presence here as we scale nationally. Our approach is simple: win where we live first, then take that momentum everywhere else. We are a performance-driven, entrepreneurial company that values execution, accountability, and people who know how to build a brand in the field.
Position Overview The Business Development Director – North Carolina will play a critical role in building and expanding Loud Lemon’s presence in our home market. This is a highly visible, field-first position responsible for driving on-premise growth, supporting retail execution, and leading brand activation efforts across the state. You will work closely with key on-premise accounts and our state broker/warehouse partner, ensuring alignment, execution, and results. This role blends sales, marketing, and hands-on activation and is ideal for someone who thrives in a fast-paced, growth-focused environment.
Core Responsibilities On-Premise Development
Build and expand relationships with bars, restaurants, and key on-premise accounts
Secure menu placements, features, and promotional opportunities
Drive visibility in high-traffic, high-impact venues
Work alongside broker teams to open and develop accounts
Broker & Market Coordination
Partner closely with the state broker/warehouse team to align on priorities
Ensure execution of sales objectives, programs, and account targeting
Conduct regular market workdays and ride-alongs
Provide feedback and accountability on performance
Sales & Market Growth
Identify and develop new business opportunities across North Carolina
Drive depletion growth across both on-premise and off-premise channels Support retail placements, displays, and promotional execution
Track KPIs including placements, rate of sale, and activation performance
Sampling & Brand Activation
Lead and manage in-store demos, tastings, and sampling initiatives
Coordinate with third-party agencies and sampling personnel
Recruit, train, and oversee demo teams to ensure high-quality brand representation
Execute grassroots marketing efforts that drive awareness and trial
Marketing Execution
Bring national and regional programs to life locally
Support events, promotions, and brand activations across the state
Ensure strong, consistent brand presence in market
Qualifications Required
Minimum 3–5+ years in beverage, alcohol, or CPG industry
Experience working with on-premise accounts
Experience coordinating with brokers, distributors, or warehouse partners
Strong organizational and execution skills
Willingness to spend significant time in the field
Preferred
Experience managing sampling programs or demo teams
Existing relationships in North Carolina on-premise market
Background in fast-growth or challenger brands and experience with ABC state structure
Key Traits for Success
High energy with strong field presence
Results-driven with a bias for action
Strong relationship builder
Detail-oriented execution with big-picture thinking
Comfortable managing multiple workstreams (sales, marketing, demos)
Entrepreneurial mindset — thrives in a growth environment
Compensation
Compensation: $60,000 - $78,000 Annual Salary
Performance-based incentives and bonus structure
Travel reimbursement
Opportunity for advancement within a rapidly growing national brand
The Bottom Line This is our home state. We produce here. We operate here. And we expect to win here. This role is about building Loud Lemon into a dominant brand across North Carolina through execution, relationships, and relentless market presence.
If you know how to make a brand show up and sell — we want to talk.
#J-18808-Ljbffr