Full Time Marketing & Communications Manager
Behavioral Health Clinic, Nutterville, WI, United States
Position:
Full Time Marketing & Communications Manager
Location:
WAUSAU, WI
Job Id:
228-1
# of Openings:
1
Job Title:
Full Time Marketing & Communications Manager
Reports to:
Director of Operations
Description The Marketing & Communications Manager is responsible for executing and optimizing marketing initiatives that enhance brand awareness, support referral growth, and ensure consistent messaging across all channels. This role manages key digital platforms, content development, and marketing campaigns while collaborating with internal teams to support organizational goals.
Duties and Responsibilities Marketing Execution & Campaign Management
Plan, execute, and monitor marketing campaigns across digital channels (email, social media, website, and paid ads)
Track and report on campaign performance, providing insights and recommendations for improvement
Support referral growth initiatives through targeted marketing efforts
Identify and prioritize high-value referral sources (health systems, schools, PCPs, community orgs)
Partner with leadership to support new location launches and service expansion
Monitor market trends, competitor activity, and payer landscape to inform strategy
Recommend new initiatives to increase client acquisition, retention, and service utilization
Digital Marketing & Content Management
Maintain and update website content to ensure accuracy and alignment with brand standards
Manage social media channels, including content creation, scheduling, and engagement
Develop and distribute newsletters and email communications
Maintain and update online directory profiles (e.g., Psychology Today, Therapy Den)
Monitor and respond to online reviews and client feedback
Brand & Communications
Ensure consistency in brand voice and messaging across all marketing materials
Assist in the development of marketing collateral and promotional materials
Support internal communication efforts as needed
Partner with clinical and administrative teams to support marketing initiatives
Assist with coordination of outreach activities and events as needed
Support tracking of key marketing metrics and contribute to monthly reporting
Other Duties
Uphold the values and mission of Behavioral Health Clinic
Foster a collaborative and professional work environment
Maintain positive relationships with staff, clients, and community partners
Manage marketing tools and platforms (email systems, CRM, scheduling integrations, analytics tools)
Perform additional duties as assigned
Qualifications
Bachelor’s degree in Marketing, Communications, Public Relations, or related field preferred
3–5+ years of experience in marketing, communications, or related role (healthcare experience preferred)
Experience with digital marketing tools (e.g., Google Workspace, HubSpot or CRM, Canva, basic analytics tools)
Strong written and verbal communication skills
Experience managing social media platforms and digital content
Ability to manage multiple projects and deadlines effectively
Salary Range: $70,000 – $80,000 annually
Supportive and collaborative team environment & Opportunities for advancement and leadership
Package for Paid Time Off (PTO) and Holidays
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Full Time Marketing & Communications Manager
Location:
WAUSAU, WI
Job Id:
228-1
# of Openings:
1
Job Title:
Full Time Marketing & Communications Manager
Reports to:
Director of Operations
Description The Marketing & Communications Manager is responsible for executing and optimizing marketing initiatives that enhance brand awareness, support referral growth, and ensure consistent messaging across all channels. This role manages key digital platforms, content development, and marketing campaigns while collaborating with internal teams to support organizational goals.
Duties and Responsibilities Marketing Execution & Campaign Management
Plan, execute, and monitor marketing campaigns across digital channels (email, social media, website, and paid ads)
Track and report on campaign performance, providing insights and recommendations for improvement
Support referral growth initiatives through targeted marketing efforts
Identify and prioritize high-value referral sources (health systems, schools, PCPs, community orgs)
Partner with leadership to support new location launches and service expansion
Monitor market trends, competitor activity, and payer landscape to inform strategy
Recommend new initiatives to increase client acquisition, retention, and service utilization
Digital Marketing & Content Management
Maintain and update website content to ensure accuracy and alignment with brand standards
Manage social media channels, including content creation, scheduling, and engagement
Develop and distribute newsletters and email communications
Maintain and update online directory profiles (e.g., Psychology Today, Therapy Den)
Monitor and respond to online reviews and client feedback
Brand & Communications
Ensure consistency in brand voice and messaging across all marketing materials
Assist in the development of marketing collateral and promotional materials
Support internal communication efforts as needed
Partner with clinical and administrative teams to support marketing initiatives
Assist with coordination of outreach activities and events as needed
Support tracking of key marketing metrics and contribute to monthly reporting
Other Duties
Uphold the values and mission of Behavioral Health Clinic
Foster a collaborative and professional work environment
Maintain positive relationships with staff, clients, and community partners
Manage marketing tools and platforms (email systems, CRM, scheduling integrations, analytics tools)
Perform additional duties as assigned
Qualifications
Bachelor’s degree in Marketing, Communications, Public Relations, or related field preferred
3–5+ years of experience in marketing, communications, or related role (healthcare experience preferred)
Experience with digital marketing tools (e.g., Google Workspace, HubSpot or CRM, Canva, basic analytics tools)
Strong written and verbal communication skills
Experience managing social media platforms and digital content
Ability to manage multiple projects and deadlines effectively
Salary Range: $70,000 – $80,000 annually
Supportive and collaborative team environment & Opportunities for advancement and leadership
Package for Paid Time Off (PTO) and Holidays
#J-18808-Ljbffr