Residential & Marketing Coordinator - Towson University
COCM, Towson, MD, United States
Job Title:
Residential Experience & Marketing Coordinator
Reports To:
Director of University Affiliated Housing
Location:
Towson University - Millennium Hall, Tubman House & Harris Hall
Compensation:
$50,000-$60,000 per year plus comprehensive benefits package
FLSA Status:
Exempt
Summary Under the direct supervision of the Director, the Residential Experience & Marketing Coordinator is responsible for all aspects of marketing, advertising, and the resident experience. This position is expected to prioritize resident/guest experience, marketing and advertising, and administrative responsibilities.
Essential Duties And Responsibilities Marketing & Advertising
Execute marketing and advertising campaigns to support leasing and brand awareness.
Create and maintain content for digital marketing efforts, including social media content, email campaigns, website updates, and on‑site marketing.
Support event marketing, promotions, and resident engagement initiatives.
Represent the community at campus events, housing fairs, and outreach activities.
Coordinate off‑campus marketing initiatives, including tabling, flyers, and partnerships.
Maintain brand consistency across all marketing channels.
Build and maintain relationships with university departments, student organizations, and local businesses.
Develop & Manage marketing inventory, promotional materials, and signage.
Conduct tours and assist with leasing support as needed.
Resident Experience
Respond to inquiries via phone, email, text, social media, and in person.
Proactively gather resident feedback and identify experience improvement opportunities.
Create and execute resident retention strategies in collaboration with the Director.
Collaborate with the Director to plan and execute all administrative and guest experience activities related to move‑in and move‑out for all lease periods (fall, spring & summer).
Develop and implement resident retention strategies to increase renewal rates.
Plan and execute resident raffles, appreciation initiatives, and collaborative programming with on‑campus partners.
Resident & Guarantor Relations
Serve as the point of contact for students and guarantor concerns and feedback.
Resolve issues or escalation appropriately while ensuring timely follow‑up.
Document complaints, feedback, and resolutions.
Serve as a point of contact for resident feedback related to community experience.
Administrative, Reporting & Team Support
Maintain accurate records related to complaints, feedback, and marketing efforts.
Assist with reporting on resident satisfaction and marketing performance.
Support leasing, operations, and management team as needed.
Execute annual and seasonal surveys and marketing plans aligned with leasing and pre‑leasing goals.
Participate in team meetings, training, and process improvement initiatives.
Assist with customer service functions, including e‑mail, phone, and in‑person communications, recording work orders, and resident lockouts.
Assist with lead tracking and prospect follow‑up strategies.
Support the general management and administrative operations of the facilities.
Participate in management on‑call duty rotation.
Other duties as assigned.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, Hospitality, or related field (or equivalent experience).
2-3 years of experience in marketing, leasing, student housing, hospitality, or property management preferred.
Availability to work occasional evenings and weekends for events and peak leasing periods.
Ability to organize and maintain sensitive data.
Strong interpersonal and communication skills, computer competency, including Microsoft Office apps, and the ability to work with a diverse population.
Confidence in managing confidential crisis issues.
Effective skills in customer service, leadership, and organization.
Critical thinking, organizational, and problem‑solving skills.
Ability to develop collaborative relationships with University partners.
Ability to lift and/or move up to 35 pounds.
Ability to respond to campus within 45 minutes for an emergency on‑call situation.
Preferred Qualifications
Experience in higher education administration and/or property management.
Experience with social media platforms and email marketing tools.
Experience managing multiple projects in a deadline‑driven environment.
Experience developing marketing content for promotional and/or sales purposes.
Experience supervising and training professional and student staff.
Compensation and Benefits $50,000-$60,000 per year and a comprehensive benefits package.
Competitive benefits package, including health benefits, dental benefits, vision coverage, and 401K.
Position does not qualify for remote work and is 100% in office.
Equality and Non‑Discrimination To provide equal employment opportunities to all individuals, employment decisions at Capstone On‑Campus Management (COCM) will be based on qualifications, and abilities. COCM does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, marital status, veteran status or any other characteristic protected by law.
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Residential Experience & Marketing Coordinator
Reports To:
Director of University Affiliated Housing
Location:
Towson University - Millennium Hall, Tubman House & Harris Hall
Compensation:
$50,000-$60,000 per year plus comprehensive benefits package
FLSA Status:
Exempt
Summary Under the direct supervision of the Director, the Residential Experience & Marketing Coordinator is responsible for all aspects of marketing, advertising, and the resident experience. This position is expected to prioritize resident/guest experience, marketing and advertising, and administrative responsibilities.
Essential Duties And Responsibilities Marketing & Advertising
Execute marketing and advertising campaigns to support leasing and brand awareness.
Create and maintain content for digital marketing efforts, including social media content, email campaigns, website updates, and on‑site marketing.
Support event marketing, promotions, and resident engagement initiatives.
Represent the community at campus events, housing fairs, and outreach activities.
Coordinate off‑campus marketing initiatives, including tabling, flyers, and partnerships.
Maintain brand consistency across all marketing channels.
Build and maintain relationships with university departments, student organizations, and local businesses.
Develop & Manage marketing inventory, promotional materials, and signage.
Conduct tours and assist with leasing support as needed.
Resident Experience
Respond to inquiries via phone, email, text, social media, and in person.
Proactively gather resident feedback and identify experience improvement opportunities.
Create and execute resident retention strategies in collaboration with the Director.
Collaborate with the Director to plan and execute all administrative and guest experience activities related to move‑in and move‑out for all lease periods (fall, spring & summer).
Develop and implement resident retention strategies to increase renewal rates.
Plan and execute resident raffles, appreciation initiatives, and collaborative programming with on‑campus partners.
Resident & Guarantor Relations
Serve as the point of contact for students and guarantor concerns and feedback.
Resolve issues or escalation appropriately while ensuring timely follow‑up.
Document complaints, feedback, and resolutions.
Serve as a point of contact for resident feedback related to community experience.
Administrative, Reporting & Team Support
Maintain accurate records related to complaints, feedback, and marketing efforts.
Assist with reporting on resident satisfaction and marketing performance.
Support leasing, operations, and management team as needed.
Execute annual and seasonal surveys and marketing plans aligned with leasing and pre‑leasing goals.
Participate in team meetings, training, and process improvement initiatives.
Assist with customer service functions, including e‑mail, phone, and in‑person communications, recording work orders, and resident lockouts.
Assist with lead tracking and prospect follow‑up strategies.
Support the general management and administrative operations of the facilities.
Participate in management on‑call duty rotation.
Other duties as assigned.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, Hospitality, or related field (or equivalent experience).
2-3 years of experience in marketing, leasing, student housing, hospitality, or property management preferred.
Availability to work occasional evenings and weekends for events and peak leasing periods.
Ability to organize and maintain sensitive data.
Strong interpersonal and communication skills, computer competency, including Microsoft Office apps, and the ability to work with a diverse population.
Confidence in managing confidential crisis issues.
Effective skills in customer service, leadership, and organization.
Critical thinking, organizational, and problem‑solving skills.
Ability to develop collaborative relationships with University partners.
Ability to lift and/or move up to 35 pounds.
Ability to respond to campus within 45 minutes for an emergency on‑call situation.
Preferred Qualifications
Experience in higher education administration and/or property management.
Experience with social media platforms and email marketing tools.
Experience managing multiple projects in a deadline‑driven environment.
Experience developing marketing content for promotional and/or sales purposes.
Experience supervising and training professional and student staff.
Compensation and Benefits $50,000-$60,000 per year and a comprehensive benefits package.
Competitive benefits package, including health benefits, dental benefits, vision coverage, and 401K.
Position does not qualify for remote work and is 100% in office.
Equality and Non‑Discrimination To provide equal employment opportunities to all individuals, employment decisions at Capstone On‑Campus Management (COCM) will be based on qualifications, and abilities. COCM does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, marital status, veteran status or any other characteristic protected by law.
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