Marketing Specialist, Loyalty
Talbots, Hingham, MA, United States
About us
Talbots is a leading omni-channel specialty retailer of women's clothing, shoes and accessories. Established in 1947, we are known for modern classic style that's both timeless and timely, fine quality craftsmanship and gracious service. At Talbots relationships are the key to our business, we hire individuals who bring new ideas to the table, understand smart risk taking and can enhance an already thriving culture. With a commitment to offer modern classic style for every body type, through a full range of sizes, inclusive to every woman in your life.
About the role Champion Loyalty program and CRM initiatives within the organization, leading all marketing efforts from strategic planning through implementation. Essential to our business, the loyalty program boasts more than 5 million members and a multi-million dollar marketing budget. The Marketing Specialist will leverage comprehensive understanding of our customer, the loyalty program, the competitive environment and business needs to achieve goals via marketing expertise and cross-functional leadership.
The impact you can have
Reporting to the Sr Director of CRM & Loyalty, the individual must have experience implementing multi‑channel, complex marketing campaigns and tracking program performance
Working with a cross‑functional team, the Marketing Specialist will manage all marketing efforts supporting the Loyalty program and/or CRM initiatives which include retail, direct, digital and social tactics
The candidate will participate in overall CRM planning with focus on loyalty program strategies and tactics and should be comfortable working both at a strategic/conceptual level as well as at a tactical/implementation level.
Cultivate strong working relationships with internal marketing, production, email, digital, IT, store and customer service partners
Responsible for tracking and reporting loyalty program performance and established KPIs
Work with Analytics team to deliver actionable insights and make recommendations to optimize loyalty program marketing contacts and member value
Partner with brand marketing and e‑commerce team to ensure loyalty messaging and strategies are seamlessly integrated
Partner with third‑party in overall management and execution of credit card program
Responsible for oversight of multi‑million‑dollar budget
Maintain working knowledge of competitive landscape – share findings/make program enhancement recommendations
Manage vendors in the on‑time and on‑budget execution of direct mail campaigns
What you’ll bring to the role
College Degree
3+ years direct marketing or consulting experience – Loyalty program experience a plus
Strong verbal and written communication skills
Strong quantitative, analytical and problem solving skills
Ability to thrive in fast‑paced environment and juggle multiple projects simultaneously
Retail experience/passion a plus
Benefits
You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
Support for your individual development plus opportunities for career mobility within our family of brands.
A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.*
Medical, dental, vision insurance & 401(K).*
Employee Assistance Program (EAP).
Time off – paid time off & holidays.*
The wage range for this position is $55K to $64K. Successful candidates’ wage rates will be determined based on their individual qualifications for the position.*
Location: Corporate Office-Talbots-Hingham, MA 02043
Position Type: Regular/Full time
Equal Employment Opportunity The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact myHRSupport@knitwellgroup.com. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business. The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation.
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About the role Champion Loyalty program and CRM initiatives within the organization, leading all marketing efforts from strategic planning through implementation. Essential to our business, the loyalty program boasts more than 5 million members and a multi-million dollar marketing budget. The Marketing Specialist will leverage comprehensive understanding of our customer, the loyalty program, the competitive environment and business needs to achieve goals via marketing expertise and cross-functional leadership.
The impact you can have
Reporting to the Sr Director of CRM & Loyalty, the individual must have experience implementing multi‑channel, complex marketing campaigns and tracking program performance
Working with a cross‑functional team, the Marketing Specialist will manage all marketing efforts supporting the Loyalty program and/or CRM initiatives which include retail, direct, digital and social tactics
The candidate will participate in overall CRM planning with focus on loyalty program strategies and tactics and should be comfortable working both at a strategic/conceptual level as well as at a tactical/implementation level.
Cultivate strong working relationships with internal marketing, production, email, digital, IT, store and customer service partners
Responsible for tracking and reporting loyalty program performance and established KPIs
Work with Analytics team to deliver actionable insights and make recommendations to optimize loyalty program marketing contacts and member value
Partner with brand marketing and e‑commerce team to ensure loyalty messaging and strategies are seamlessly integrated
Partner with third‑party in overall management and execution of credit card program
Responsible for oversight of multi‑million‑dollar budget
Maintain working knowledge of competitive landscape – share findings/make program enhancement recommendations
Manage vendors in the on‑time and on‑budget execution of direct mail campaigns
What you’ll bring to the role
College Degree
3+ years direct marketing or consulting experience – Loyalty program experience a plus
Strong verbal and written communication skills
Strong quantitative, analytical and problem solving skills
Ability to thrive in fast‑paced environment and juggle multiple projects simultaneously
Retail experience/passion a plus
Benefits
You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
Support for your individual development plus opportunities for career mobility within our family of brands.
A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.*
Medical, dental, vision insurance & 401(K).*
Employee Assistance Program (EAP).
Time off – paid time off & holidays.*
The wage range for this position is $55K to $64K. Successful candidates’ wage rates will be determined based on their individual qualifications for the position.*
Location: Corporate Office-Talbots-Hingham, MA 02043
Position Type: Regular/Full time
Equal Employment Opportunity The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact myHRSupport@knitwellgroup.com. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business. The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation.
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