Digital Communications Specialist (Map & Wayfinding Solutions)
University at Buffalo, The State University of New York, Buffalo, NY, United States
Digital Communications Specialist (Map & Wayfinding Solutions)
Position Title: Digital Communications Specialist (Map & Wayfinding Solutions)
Department: Office of University Communications
Job Type: Full‑Time
Position Summary Navigating a large university should feel seamless, informative, and welcoming—and at the University at Buffalo (UB), we’re reimagining that experience. If you are a digital communications professional who thrives at the intersection of content, user experience, and technology, UB has an exciting opportunity for you as the Digital Communications Specialist (Map & Wayfinding Solutions) in the Division of University Communications.
In this newly created role, you will shape and steward UB’s next‑generation enterprise map and wayfinding platform—an essential digital experience that connects people to places, enhances accessibility, and brings our campuses to life.
Position Overview University Communications provides strategic leadership for UB’s communications and marketing, including news media relations, brand management, creative design, and digital strategy. The Digital Communications Specialist will lead content coordination and governance for UB’s enterprise digital map and wayfinding product.
This position ensures that map content is accurate, accessible, on‑brand, and audience‑centered. The incumbent will coordinate with Facilities, UBIT, and units responsible for specific data layers such as parking, dining, accessibility routes, and points of interest. Working collaboratively with a cross‑divisional stakeholder committee, the specialist will help align product evolution—such as feature prioritization and data layer expansion—with institutional priorities and user needs.
Key Responsibilities
Serve as the day‑to‑day business owner of the map and wayfinding platform.
Lead content management, contributor training, and cross‑divisional coordination.
Co‑develop the product roadmap in partnership with Facilities and UBIT.
Chair (or co‑chair) the enterprise map governance committee.
Ensure the map platform evolves to meet user expectations and institutional standards for accessibility, inclusivity, and brand integrity.
Support UC digital products, content initiatives, and process improvements as needed.
Outstanding Benefits Package UB offers a comprehensive benefits program that exceeds salary alone, including health and retirement plan options and a hybrid work modality. For more information, visit the benefits website.
About the University at Buffalo The University at Buffalo (UB) is one of America’s leading public research universities and a flagship of the State University of New York system. It is a member of the Association of American Universities (AAU) and is renowned for research, creative activity, and a global perspective.
Minimum Qualifications Education:
Bachelor’s degree and two (2) years of progressively responsible full‑time work experience as a professional communicator with experience in digital communications, project coordination, or content management, or an equivalent combination of education and professional experience.
Experience:
Working knowledge of, and real‑world experience with, planning, managing and executing digital communications initiatives.
Proven ability to coordinate complex, multi‑stakeholder digital initiatives across departments or organizational units.
Demonstrated advanced oral and written communications skills, with exceptional attention to detail.
Superior organizational and documentation skills, with the ability to manage multiple concurrent projects.
Professional experience that includes:
Creative problem solving that can scale to enterprise services
Strong interpersonal skills, engaging and collaborating with team members of all levels and across departments and disciplines
Ability to manage multiple projects and tight deadlines in a time‑sensitive environment
Resourceful, self‑learner with exceptional attention to detail
Preferred Qualifications Experience:
Leadership experience in higher education.
Familiarity with data visualization and/or mapping platforms (e.g., ArcGIS Online, ArcGIS Experience Builder, Google Maps, etc.).
Experience developing governance frameworks, training materials, content standards, and/or digital accessibility practices.
Demonstrated commitment to accessibility, inclusivity, and brand integrity in digital communications.
Familiarity with UX principles, information architecture, and brand governance.
Salary Range $65,000 – $70,000
Special Instructions Summary Submit a work sample (maximum 2 pages, PDF format) of a digital communications project you planned and executed that demonstrates your ability to coordinate work across teams, manage project details, and guide a digital initiative from concept through completion. Include the following information in your work sample:
Project Overview: Briefly describe the project’s purpose, your role, and the key stakeholders or units involved.
Project Plan & Approach: Outline how you planned and organized the work. Describe processes and digital tools you used to collaborate with contributors, maintain consistency, manage details, or support a smooth workflow.
Outcomes and Metrics: Share the project’s results, such as improvements to user experience, clarity, efficiency, or team coordination. Include quantifiable data or metrics that demonstrate the project’s impact.
Challenges and Solutions: Identify challenges you encountered and how you addressed them. Include key takeaways and/or learnings.
[Optional] Communication sample(s): You may include up to five screenshots, visuals, or links that help illustrate the project or its outcomes. These should be provided as an Appendix and will not count against the 2-page limit.
Formatting Requirements:
Maximum 2 pages (not including optional Appendix)
Saved as a PDF document
Contact Information Contact’s Name: Nancy Varner Contact’s Title: Business Office Manager Contact’s Email: njvarner@buffalo.edu Contact’s Phone: 716-645-4609
Posting Dates Posted: 02/13/2026 Deadline for Applicants: 06/01/2026
The University at Buffalo is an affirmative action/equal opportunity employer and, in keeping with our commitment, welcomes all to apply including veterans and individuals with disabilities.
#J-18808-Ljbffr
Position Summary Navigating a large university should feel seamless, informative, and welcoming—and at the University at Buffalo (UB), we’re reimagining that experience. If you are a digital communications professional who thrives at the intersection of content, user experience, and technology, UB has an exciting opportunity for you as the Digital Communications Specialist (Map & Wayfinding Solutions) in the Division of University Communications.
In this newly created role, you will shape and steward UB’s next‑generation enterprise map and wayfinding platform—an essential digital experience that connects people to places, enhances accessibility, and brings our campuses to life.
Position Overview University Communications provides strategic leadership for UB’s communications and marketing, including news media relations, brand management, creative design, and digital strategy. The Digital Communications Specialist will lead content coordination and governance for UB’s enterprise digital map and wayfinding product.
This position ensures that map content is accurate, accessible, on‑brand, and audience‑centered. The incumbent will coordinate with Facilities, UBIT, and units responsible for specific data layers such as parking, dining, accessibility routes, and points of interest. Working collaboratively with a cross‑divisional stakeholder committee, the specialist will help align product evolution—such as feature prioritization and data layer expansion—with institutional priorities and user needs.
Key Responsibilities
Serve as the day‑to‑day business owner of the map and wayfinding platform.
Lead content management, contributor training, and cross‑divisional coordination.
Co‑develop the product roadmap in partnership with Facilities and UBIT.
Chair (or co‑chair) the enterprise map governance committee.
Ensure the map platform evolves to meet user expectations and institutional standards for accessibility, inclusivity, and brand integrity.
Support UC digital products, content initiatives, and process improvements as needed.
Outstanding Benefits Package UB offers a comprehensive benefits program that exceeds salary alone, including health and retirement plan options and a hybrid work modality. For more information, visit the benefits website.
About the University at Buffalo The University at Buffalo (UB) is one of America’s leading public research universities and a flagship of the State University of New York system. It is a member of the Association of American Universities (AAU) and is renowned for research, creative activity, and a global perspective.
Minimum Qualifications Education:
Bachelor’s degree and two (2) years of progressively responsible full‑time work experience as a professional communicator with experience in digital communications, project coordination, or content management, or an equivalent combination of education and professional experience.
Experience:
Working knowledge of, and real‑world experience with, planning, managing and executing digital communications initiatives.
Proven ability to coordinate complex, multi‑stakeholder digital initiatives across departments or organizational units.
Demonstrated advanced oral and written communications skills, with exceptional attention to detail.
Superior organizational and documentation skills, with the ability to manage multiple concurrent projects.
Professional experience that includes:
Creative problem solving that can scale to enterprise services
Strong interpersonal skills, engaging and collaborating with team members of all levels and across departments and disciplines
Ability to manage multiple projects and tight deadlines in a time‑sensitive environment
Resourceful, self‑learner with exceptional attention to detail
Preferred Qualifications Experience:
Leadership experience in higher education.
Familiarity with data visualization and/or mapping platforms (e.g., ArcGIS Online, ArcGIS Experience Builder, Google Maps, etc.).
Experience developing governance frameworks, training materials, content standards, and/or digital accessibility practices.
Demonstrated commitment to accessibility, inclusivity, and brand integrity in digital communications.
Familiarity with UX principles, information architecture, and brand governance.
Salary Range $65,000 – $70,000
Special Instructions Summary Submit a work sample (maximum 2 pages, PDF format) of a digital communications project you planned and executed that demonstrates your ability to coordinate work across teams, manage project details, and guide a digital initiative from concept through completion. Include the following information in your work sample:
Project Overview: Briefly describe the project’s purpose, your role, and the key stakeholders or units involved.
Project Plan & Approach: Outline how you planned and organized the work. Describe processes and digital tools you used to collaborate with contributors, maintain consistency, manage details, or support a smooth workflow.
Outcomes and Metrics: Share the project’s results, such as improvements to user experience, clarity, efficiency, or team coordination. Include quantifiable data or metrics that demonstrate the project’s impact.
Challenges and Solutions: Identify challenges you encountered and how you addressed them. Include key takeaways and/or learnings.
[Optional] Communication sample(s): You may include up to five screenshots, visuals, or links that help illustrate the project or its outcomes. These should be provided as an Appendix and will not count against the 2-page limit.
Formatting Requirements:
Maximum 2 pages (not including optional Appendix)
Saved as a PDF document
Contact Information Contact’s Name: Nancy Varner Contact’s Title: Business Office Manager Contact’s Email: njvarner@buffalo.edu Contact’s Phone: 716-645-4609
Posting Dates Posted: 02/13/2026 Deadline for Applicants: 06/01/2026
The University at Buffalo is an affirmative action/equal opportunity employer and, in keeping with our commitment, welcomes all to apply including veterans and individuals with disabilities.
#J-18808-Ljbffr