Social Media Manager
Dreamscape Hospitality, Addison, TX, United States
Position Summary
The Social Media Manager is responsible for developing and executing a dynamic social media strategy that showcases the property's guest experience, amenities, dining outlets, events, and brand personality. This role creates visually compelling content that drives awareness, engagement, and bookings while strengthening the property's reputation as a destination. The ideal candidate is a creative storyteller with a strong understanding of hospitality marketing, guest engagement, and digital trends. Key Responsibilities
Develop and implement a social media strategy aligned with the hotel’s marketing and revenue goals. Promote guest experiences including rooms, dining, pool, events, and local attractions. Identify opportunities to drive direct bookings and event inquiries through social platforms. Capture and create high‑quality photo and video content showcasing the property, guest experiences, food & beverage, and events. Develop engaging content such as behind‑the‑scenes, guest experiences, food & beverage highlights, seasonal promotions, and event coverage. Maintain a monthly content calendar aligned with marketing initiatives and promotions. Manage and grow brand presence on Instagram, Facebook, TikTok, and LinkedIn. Post consistently or scheduled content. Monitor comments, direct messages, and guest interactions; respond to guest questions and feedback in a timely and professional manner. Manage paid social media campaigns when applicable. Highlight guest stories, user‑generated content, and reviews. Engage with influencers, local businesses, and community partners. Promote property events, weddings, meetings, and special experiences. Work closely with Sales, Catering, Events, and Food & Beverage teams to promote upcoming experiences and offers; coordinate content around weddings, corporate meetings, and social events. Partner with photographers, videographers, and influencers for content creation. Track and analyze social media performance metrics; provide monthly reports on engagement, audience growth, and campaign results; optimize strategy based on insights and trends. Qualifications
Bachelor's degree in Marketing, Communications, Hospitality, or related field preferred. 2–4 years of experience managing social media for hospitality, lifestyle, travel, or restaurant brands. Strong photography and video editing skills. Experience with social media scheduling and analytics tools. Excellent writing and storytelling ability. Strong understanding of hospitality guest experience and brand marketing. Preferred Skills
Experience promoting hotels, resorts, or restaurants. Knowledge of influencer marketing and partnerships. Basic graphic design skills. Experience covering live events such as weddings, parties, and activations. Key Performance Indicators (KPIs)
Social media engagement and follower growth. Direct traffic to the hotel website from social media. Event and dining inquiries generated from social platforms. Brand awareness and local community engagement.
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The Social Media Manager is responsible for developing and executing a dynamic social media strategy that showcases the property's guest experience, amenities, dining outlets, events, and brand personality. This role creates visually compelling content that drives awareness, engagement, and bookings while strengthening the property's reputation as a destination. The ideal candidate is a creative storyteller with a strong understanding of hospitality marketing, guest engagement, and digital trends. Key Responsibilities
Develop and implement a social media strategy aligned with the hotel’s marketing and revenue goals. Promote guest experiences including rooms, dining, pool, events, and local attractions. Identify opportunities to drive direct bookings and event inquiries through social platforms. Capture and create high‑quality photo and video content showcasing the property, guest experiences, food & beverage, and events. Develop engaging content such as behind‑the‑scenes, guest experiences, food & beverage highlights, seasonal promotions, and event coverage. Maintain a monthly content calendar aligned with marketing initiatives and promotions. Manage and grow brand presence on Instagram, Facebook, TikTok, and LinkedIn. Post consistently or scheduled content. Monitor comments, direct messages, and guest interactions; respond to guest questions and feedback in a timely and professional manner. Manage paid social media campaigns when applicable. Highlight guest stories, user‑generated content, and reviews. Engage with influencers, local businesses, and community partners. Promote property events, weddings, meetings, and special experiences. Work closely with Sales, Catering, Events, and Food & Beverage teams to promote upcoming experiences and offers; coordinate content around weddings, corporate meetings, and social events. Partner with photographers, videographers, and influencers for content creation. Track and analyze social media performance metrics; provide monthly reports on engagement, audience growth, and campaign results; optimize strategy based on insights and trends. Qualifications
Bachelor's degree in Marketing, Communications, Hospitality, or related field preferred. 2–4 years of experience managing social media for hospitality, lifestyle, travel, or restaurant brands. Strong photography and video editing skills. Experience with social media scheduling and analytics tools. Excellent writing and storytelling ability. Strong understanding of hospitality guest experience and brand marketing. Preferred Skills
Experience promoting hotels, resorts, or restaurants. Knowledge of influencer marketing and partnerships. Basic graphic design skills. Experience covering live events such as weddings, parties, and activations. Key Performance Indicators (KPIs)
Social media engagement and follower growth. Direct traffic to the hotel website from social media. Event and dining inquiries generated from social platforms. Brand awareness and local community engagement.
#J-18808-Ljbffr