Senior Copywriter
Norwegian Cruise Line Holdings Ltd., Miami, FL, United States
Basic Purpose
The Senior Copywriter plays a key role in developing compelling consumer and trade copy that meets the highest creative standards. This position is responsible for crafting innovative concepts across various media, including print, collateral, digital, web, and social platforms. Working both independently and in collaboration with designers, the Senior Copywriter ensures that all marketing messages are effectively communicated while maintaining the company’s brand tone and voice. Additionally, this role oversees copy requests to external freelancers as needed, ensuring deadlines are met in a fast‑paced environment. Responsible for coordinating the daily resourcing and workflow of in‑house marketing projects from inception through completion for the internal creative services team.
Position Responsibilities
Develop compelling, on‑brand copy for all marketing and product initiatives, collaborating closely with designers and marketing team to create innovative concepts.
Craft consumer and trade copy across various channels, including brochures, digital assets, and social media, ensuring messaging is engaging and delivers on brand voice.
Maintain a consistent brand voice across all content, incorporating feedback from internal stakeholders.
Stay informed on company products (ships, ports, destinations) and industry trends to align copy with marketing objectives and sales goals.
Develop and maintain a copy content library for ease of use, and to share content quickly with marketing team members globally, thus reducing repetitive tasks and streamlining workflow.
Participate in marketing meetings to gather project insights and contribute to strategy discussions.
Manage multiple projects efficiently while consistently meeting deadlines, including managing employed and contracted copywriters, ensuring all content aligns with brand voice, meets quality standards, and is delivered on time.
Collaborate on content strategy, developing and testing new brand assets and messaging to enhance brand awareness, drive responses, and increase bookings.
Oversee brand content for major print pieces and promotional campaigns, including Voyages to Explore, Voyage Collection Debut, and Explore Magazine and blog.
Collaborate with other teams to help ensure any consumer‑facing copy is brand voice approved and meets business objectives.
Implement a streamlined workflow for copy projects, from concept development to final creative submission.
Foster collaboration and teamwork with creatives, marketing team members, and business stakeholders.
Perform other job‑related functions as assigned.
Education Bachelor’s Degree in Marketing, Advertising, Communications or relevant, equivalent experience. PMP certification or training a plus.
Experience Minimum of 5–4 years of prior experience in project management or production administration or budget management within a creative/production/marketing/advertising environment.
Knowledge & Skills Experience in handling issues around supervision, resource management, technology and workflow processes. Understanding of design, copy, and video editing within a travel business, and digital creative deliverables. Proven track record of facilitating best in class creative. Communicating and building strong connections with executive leadership. Interpersonal skills and excellent communication skills, written and oral required. Must be able to present and communicate effectively with business owners and upper levels of management. Must have ability to manage change. Highly detail oriented and organized. Strong knowledge of Word, Excel and PowerPoint. Excellent organizational and time management skills in order to prioritize deadlines. Strong leadership and management skills. Individual must possess a high level of initiative and be a self‑starter. Excellent multi‑tasking, creative problem‑solving skills and sound decision making. Ability to inspire and motivate a diverse team toward a common goal. Perform well under pressure and assume responsibility and ownership of work.
Equal Opportunity Employer It is Norwegian Cruise Line Holding’s policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, and marital or veteran status.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
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Position Responsibilities
Develop compelling, on‑brand copy for all marketing and product initiatives, collaborating closely with designers and marketing team to create innovative concepts.
Craft consumer and trade copy across various channels, including brochures, digital assets, and social media, ensuring messaging is engaging and delivers on brand voice.
Maintain a consistent brand voice across all content, incorporating feedback from internal stakeholders.
Stay informed on company products (ships, ports, destinations) and industry trends to align copy with marketing objectives and sales goals.
Develop and maintain a copy content library for ease of use, and to share content quickly with marketing team members globally, thus reducing repetitive tasks and streamlining workflow.
Participate in marketing meetings to gather project insights and contribute to strategy discussions.
Manage multiple projects efficiently while consistently meeting deadlines, including managing employed and contracted copywriters, ensuring all content aligns with brand voice, meets quality standards, and is delivered on time.
Collaborate on content strategy, developing and testing new brand assets and messaging to enhance brand awareness, drive responses, and increase bookings.
Oversee brand content for major print pieces and promotional campaigns, including Voyages to Explore, Voyage Collection Debut, and Explore Magazine and blog.
Collaborate with other teams to help ensure any consumer‑facing copy is brand voice approved and meets business objectives.
Implement a streamlined workflow for copy projects, from concept development to final creative submission.
Foster collaboration and teamwork with creatives, marketing team members, and business stakeholders.
Perform other job‑related functions as assigned.
Education Bachelor’s Degree in Marketing, Advertising, Communications or relevant, equivalent experience. PMP certification or training a plus.
Experience Minimum of 5–4 years of prior experience in project management or production administration or budget management within a creative/production/marketing/advertising environment.
Knowledge & Skills Experience in handling issues around supervision, resource management, technology and workflow processes. Understanding of design, copy, and video editing within a travel business, and digital creative deliverables. Proven track record of facilitating best in class creative. Communicating and building strong connections with executive leadership. Interpersonal skills and excellent communication skills, written and oral required. Must be able to present and communicate effectively with business owners and upper levels of management. Must have ability to manage change. Highly detail oriented and organized. Strong knowledge of Word, Excel and PowerPoint. Excellent organizational and time management skills in order to prioritize deadlines. Strong leadership and management skills. Individual must possess a high level of initiative and be a self‑starter. Excellent multi‑tasking, creative problem‑solving skills and sound decision making. Ability to inspire and motivate a diverse team toward a common goal. Perform well under pressure and assume responsibility and ownership of work.
Equal Opportunity Employer It is Norwegian Cruise Line Holding’s policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, and marital or veteran status.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
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