Senior Marketing Strategist - Full-Time Contract
Ironmark Inc, Annapolis, MD, United States
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Senior Marketing Strategist - Full-Time Contract Full Time Professional Annapolis Junction, MD, US
6 days ago Requisition ID: 1060
Ironmark
is a strategic, tech-enabled marketing partner that helps complex, multi-location and enterprise brands simplify their marketing ecosystem and drive measurable business growth. We combine data, technology, and human insight to develop integrated marketing strategies that connect brand, media, and customer experience, bridging the gap in the convergence of physical and digital marketing.
The Senior Marketing Strategist defines the strategic direction for client engagements—leading research, uncovering insights, and developing clear, actionable strategies that drive business outcomes.
This individual is responsible for:
Translating complex business challenges into sharp, insight-driven marketing strategies
Establishing a clear point of view on where and how brands should compete
Developing strategic narratives, recommendations, and briefs that guide creative, media, and digital execution
This role serves as the strategic lead across client engagements, partnering with account leadership, creative, and execution teams to ensure all work is grounded in a clear strategic foundation. This is a client-facing role requiring the ability to quickly synthesize complex industries, identify core challenges, and act as a trusted advisor.
Important note: this role is not responsible for project management or execution oversight, but for setting the strategic direction that enables those teams to succeed.
Responsibilities
Lead end-to-end strategy development, including research, audits, and opportunity identification
Synthesize qualitative and quantitative data into insights on customer behavior, motivations, and barriers
Identify root business problems (not just marketing symptoms) and define strategic approaches
Develop clear POVs that guide decisions across channels, creative, and customer experience
Research & Analysis Conduct and synthesize research including:
Competitive and category analysis
Market dynamics and whitespace identification
Audience segmentation and behavioral insights
Customer journey and experience mapping
Translate research into implications, not just findings
Strategic Narrative & Planning
Translate insights into compelling strategic narratives and actionable recommendations
Develop integrated marketing strategies, including:
Go-to-market approaches
Audience and messaging frameworks
Define channel strategies and investment frameworks (not just “channel mix”)
Ensure all strategies are grounded in clear hypotheses and business outcomes
Brief Development & Performance Analysis
Develop high-quality strategic, creative, and channel briefs that enable effective execution
Provide direction through clear documentation and frameworks—not day-to-day oversight
Partner with Creative to ensure messaging and execution are rooted in insight
Partner with Digital Execution to interpret performance data to identify patterns, validate hypotheses, and inform future strategy
New Business & Growth Support
Support new business efforts by conducting light audits, opportunity assessments, and strategic POVs
Contribute to pitch narratives that connect client business challenges to Ironmark’s capabilities
Help position Ironmark as a strategic partner, not just an execution vendor
Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field.
5–8+ years of experience in marketing strategy, brand strategy, or integrated marketing roles (agency or client-side)
Demonstrated ability to develop insight-driven strategies, not just manage channels
Experience translating business challenges + goals into clear marketing approaches, narratives and actionable multi-channel plans
Strong ability to synthesize complex information into simple, compelling recommendations
Strong experience guiding execution teams and providing strategic direction across channels.
Experience developing audience personas, conducting market research, and performing competitive analyses.
Strategic thinking, problem framing, insight generation and synthesis
Communication, storytelling (written + verbal), curiosity and intellectual rigor
Ability to influence without direct authority
Excellent communication, presentation, and stakeholder management skills.
Strong ability to manage multiple priorities in a fast-paced environment.
Ability to build structured marketing plans, including go-to-market strategies and long‑term campaign roadmaps in the following channels:
Social media (organic and paid)
Programmatic/display advertising
PPC / Search
Ideal Additional Experience (Preferred, Not Required)
Experience in pharmaceutical and/or healthcare marketing
Experience working with enterprise‑level clients and complex marketing ecosystems
Demonstrated ability to use AI as a thinking partner—enhancing speed and depth of analysis—while maintaining strong independent judgment and strategic rigor
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Senior Marketing Strategist - Full-Time Contract Full Time Professional Annapolis Junction, MD, US
6 days ago Requisition ID: 1060
Ironmark
is a strategic, tech-enabled marketing partner that helps complex, multi-location and enterprise brands simplify their marketing ecosystem and drive measurable business growth. We combine data, technology, and human insight to develop integrated marketing strategies that connect brand, media, and customer experience, bridging the gap in the convergence of physical and digital marketing.
The Senior Marketing Strategist defines the strategic direction for client engagements—leading research, uncovering insights, and developing clear, actionable strategies that drive business outcomes.
This individual is responsible for:
Translating complex business challenges into sharp, insight-driven marketing strategies
Establishing a clear point of view on where and how brands should compete
Developing strategic narratives, recommendations, and briefs that guide creative, media, and digital execution
This role serves as the strategic lead across client engagements, partnering with account leadership, creative, and execution teams to ensure all work is grounded in a clear strategic foundation. This is a client-facing role requiring the ability to quickly synthesize complex industries, identify core challenges, and act as a trusted advisor.
Important note: this role is not responsible for project management or execution oversight, but for setting the strategic direction that enables those teams to succeed.
Responsibilities
Lead end-to-end strategy development, including research, audits, and opportunity identification
Synthesize qualitative and quantitative data into insights on customer behavior, motivations, and barriers
Identify root business problems (not just marketing symptoms) and define strategic approaches
Develop clear POVs that guide decisions across channels, creative, and customer experience
Research & Analysis Conduct and synthesize research including:
Competitive and category analysis
Market dynamics and whitespace identification
Audience segmentation and behavioral insights
Customer journey and experience mapping
Translate research into implications, not just findings
Strategic Narrative & Planning
Translate insights into compelling strategic narratives and actionable recommendations
Develop integrated marketing strategies, including:
Go-to-market approaches
Audience and messaging frameworks
Define channel strategies and investment frameworks (not just “channel mix”)
Ensure all strategies are grounded in clear hypotheses and business outcomes
Brief Development & Performance Analysis
Develop high-quality strategic, creative, and channel briefs that enable effective execution
Provide direction through clear documentation and frameworks—not day-to-day oversight
Partner with Creative to ensure messaging and execution are rooted in insight
Partner with Digital Execution to interpret performance data to identify patterns, validate hypotheses, and inform future strategy
New Business & Growth Support
Support new business efforts by conducting light audits, opportunity assessments, and strategic POVs
Contribute to pitch narratives that connect client business challenges to Ironmark’s capabilities
Help position Ironmark as a strategic partner, not just an execution vendor
Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field.
5–8+ years of experience in marketing strategy, brand strategy, or integrated marketing roles (agency or client-side)
Demonstrated ability to develop insight-driven strategies, not just manage channels
Experience translating business challenges + goals into clear marketing approaches, narratives and actionable multi-channel plans
Strong ability to synthesize complex information into simple, compelling recommendations
Strong experience guiding execution teams and providing strategic direction across channels.
Experience developing audience personas, conducting market research, and performing competitive analyses.
Strategic thinking, problem framing, insight generation and synthesis
Communication, storytelling (written + verbal), curiosity and intellectual rigor
Ability to influence without direct authority
Excellent communication, presentation, and stakeholder management skills.
Strong ability to manage multiple priorities in a fast-paced environment.
Ability to build structured marketing plans, including go-to-market strategies and long‑term campaign roadmaps in the following channels:
Social media (organic and paid)
Programmatic/display advertising
PPC / Search
Ideal Additional Experience (Preferred, Not Required)
Experience in pharmaceutical and/or healthcare marketing
Experience working with enterprise‑level clients and complex marketing ecosystems
Demonstrated ability to use AI as a thinking partner—enhancing speed and depth of analysis—while maintaining strong independent judgment and strategic rigor
#J-18808-Ljbffr