Content Marketing Manager
Nashville Public Radio, San Mateo, CA, United States
The role
We are hiring a Content Marketing Manager to build Maxima’s content function from zero and scale it into a durable growth engine. This is a hands‑on, builder‑operator role. You will set the strategy, do the writing, build the system behind it, and measure what matters. We are looking for someone who can combine editorial judgment, SEO depth, AI‑native execution, and strong operator instincts.
What you’ll do
Own Maxima’s content engine across formats and channels: long‑form blog posts, thought leadership articles, ebooks, whitepapers, SEO guides, landing pages, newsletters.
Build SEO strategy end to end, including site architecture, crawlability, schema, internal linking, keyword research, long‑tail ranking, backlink acquisition, and LLM‑friendly formatting.
Monitor and improve Maxima’s visibility across AI answer engines including ChatGPT, Claude, and Google AI Overviews.
Comfort writing about complex topics and workflows for a senior enterprise audience in a clear, authoritative, credible way.
Build a repeatable content production system with strong briefs, editorial workflows, repurposing pipelines, and distribution processes.
Own the Maxima newsletter, including strategy, writing, cadence, and growth.
Test new formats and channels, including video and interactive tools with a bias toward fast experimentation.
Partner closely with demand generation and product marketing to ensure content supports pipeline across campaigns.
About you
3–5 years of content marketing experience in B2B SaaS.
Strong ownership of SEO and a track record of driving organic growth.
Exceptional writer with strong editorial judgment and clarity of thought.
Comfortable setting strategy and executing independently.
Deep understanding of SEO fundamentals (technical, on‑page, and off‑page).
Working knowledge of how AI answer engines surface and cite content.
AI‑native in your workflow (Claude, ChatGPT, etc.).
Able to build systems and use AI as a force multiplier without losing voice.
High velocity and strong judgment – you ship, learn, and iterate quickly.
Organized and self‑directed in an early‑stage environment.
Must-haves
Experience at an early‑to‑growth‑stage startup (not just executing against an established playbook).
Experience building content strategy, roadmaps, and editorial systems.
Strong understanding of content distribution, repurposing, and social.
High quality bar and strong taste level.
Experience using modern tools and AI for content creation.
Strong plus
Background in accounting, finance, fintech, or close‑adjacent software.
Experience writing about close workflows, reconciliation, or financial operations.
Familiarity with Claude Code or similar AI tooling.
Experience with Framer, Ahrefs, HubSpot, or similar tools.
Experience growing a B2B newsletter.
Experience running integrated content campaigns.
Experience with video content.
Why this role matters Content is one of the clearest ways Maxima earns trust in a skeptical category. Most accounting content today is generic, SEO‑driven, or written for beginners. We are building the opposite: clear, high‑signal content that senior accounting leaders actually respect. This role will define how Maxima shows up in the market and build a content engine that compounds.
Why join us
Impact from day 1: You’ll own and scale the entire content engine.
Autonomy: High‑agency environment. Ship fast, iterate faster, and own results end‑to‑end.
Join an AI‑native company where AI is core to how we build and operate.
Competitive salary, equity, and benefits.
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What you’ll do
Own Maxima’s content engine across formats and channels: long‑form blog posts, thought leadership articles, ebooks, whitepapers, SEO guides, landing pages, newsletters.
Build SEO strategy end to end, including site architecture, crawlability, schema, internal linking, keyword research, long‑tail ranking, backlink acquisition, and LLM‑friendly formatting.
Monitor and improve Maxima’s visibility across AI answer engines including ChatGPT, Claude, and Google AI Overviews.
Comfort writing about complex topics and workflows for a senior enterprise audience in a clear, authoritative, credible way.
Build a repeatable content production system with strong briefs, editorial workflows, repurposing pipelines, and distribution processes.
Own the Maxima newsletter, including strategy, writing, cadence, and growth.
Test new formats and channels, including video and interactive tools with a bias toward fast experimentation.
Partner closely with demand generation and product marketing to ensure content supports pipeline across campaigns.
About you
3–5 years of content marketing experience in B2B SaaS.
Strong ownership of SEO and a track record of driving organic growth.
Exceptional writer with strong editorial judgment and clarity of thought.
Comfortable setting strategy and executing independently.
Deep understanding of SEO fundamentals (technical, on‑page, and off‑page).
Working knowledge of how AI answer engines surface and cite content.
AI‑native in your workflow (Claude, ChatGPT, etc.).
Able to build systems and use AI as a force multiplier without losing voice.
High velocity and strong judgment – you ship, learn, and iterate quickly.
Organized and self‑directed in an early‑stage environment.
Must-haves
Experience at an early‑to‑growth‑stage startup (not just executing against an established playbook).
Experience building content strategy, roadmaps, and editorial systems.
Strong understanding of content distribution, repurposing, and social.
High quality bar and strong taste level.
Experience using modern tools and AI for content creation.
Strong plus
Background in accounting, finance, fintech, or close‑adjacent software.
Experience writing about close workflows, reconciliation, or financial operations.
Familiarity with Claude Code or similar AI tooling.
Experience with Framer, Ahrefs, HubSpot, or similar tools.
Experience growing a B2B newsletter.
Experience running integrated content campaigns.
Experience with video content.
Why this role matters Content is one of the clearest ways Maxima earns trust in a skeptical category. Most accounting content today is generic, SEO‑driven, or written for beginners. We are building the opposite: clear, high‑signal content that senior accounting leaders actually respect. This role will define how Maxima shows up in the market and build a content engine that compounds.
Why join us
Impact from day 1: You’ll own and scale the entire content engine.
Autonomy: High‑agency environment. Ship fast, iterate faster, and own results end‑to‑end.
Join an AI‑native company where AI is core to how we build and operate.
Competitive salary, equity, and benefits.
#J-18808-Ljbffr