Senior Lifecycle Marketing Manager
Sweatpals, Austin, TX, United States
About Sweatpals
At Sweatpals, our mission is to help people build real connection through movement - and empower the next generation of fitness entrepreneurs.
Backed by a16z Speedrun, Kevin Hart, and other world-class investors, we connect hundreds of thousands of “Pals,” hosts, and gyms through events, memberships, and social features.
We believe working out should be joyful, social, and inclusive - not just a solo grind. From run clubs and beach pilates to pickleball leagues and cold plunge socials, Sweatpals turns everyday workouts into meaningful social experiences.
Sweatpals also gives local leaders the tools to grow their fitness communities from side hustles to full-time, even million-dollar businesses. Hosts use our platform to run their business - from ticketing and memberships to marketing tools.
As we scale, lifecycle marketing will play a critical role in turning this mission into a habit. You’ll help shape the end-to-end journey for every Pal and Host — guiding them from their first moment of curiosity to long-term engagement, repeat experiences, and thriving community connections.
The Role We’re hiring a Senior Lifecycle Marketing Manager to own activation, onboarding, and retention for both Pals and Hosts. This role is CRM-heavy and systems-driven — focused on email, push, SMS, in-app journeys, and scalable education that turns signups into loyal, repeat users.
You will architect journeys that shorten time-to-value, increase RSVPs for Pals, and help hosts succeed faster on Sweatpals.
What You’ll Own
Own the full lifecycle for Pals and Hosts across email, push, SMS, and in-app messaging
Build onboarding flows that drive first RSVP and first host event
Create segmentation, behavioral triggers, and win-back journeys across the user lifecycle
Improve activation and retention through CRM experiments, personalization, and continuous optimization
Partner with Product and Support to reduce friction and accelerate time-to-first-value
Analyze lifecycle performance and iterate based on insights (activation %, repeat RSVP %, churn signals, NPS)
Collaborate with Product, Engineering, and our AI team to deliver personalized, dynamic user journeys at scale
Own lifecycle strategy end-to-end, ensuring our Pals and Hosts feel supported, successful, and motivated to return
Who You Are
5+ years of experience in lifecycle, CRM, retention, or growth roles, ideally in a fast-paced consumer or marketplace environment
Deep expertise in segmentation, automation, experimentation, and behavior-based lifecycle strategy
Fluent in tools like Customer.io, Hightouch, Braze, HubSpot, Iterable, or similar
A strategic thinker who can design systems, not just campaigns — with a track record of improving activation, retention, and repeat behavior
A
self-starter
who proactively identifies opportunities, proposes solutions, and leads initiatives without needing hand-holding or constant direction
Confident owning the lifecycle roadmap end-to-end — you can
tell us what needs to happen , not wait to be told
Strong communicator and empathetic storyteller who can shape clear, supportive messaging for Pals and Hosts
Reliable, accountable, and consistent — you take pride in execution quality and hitting outcomes
Experience influencing Product, Engineering, and cross-functional partners to ship impactful lifecycle improvements
Comfortable operating as both a
strategic leader and hands‑on IC
— willing to build, experiment, and iterate quickly
Startup‑minded: scrappy, resourceful, and energized by ambiguity and fast growth
Success Looks Like
Pals and Hosts experience a smooth, supportive onboarding journey that leads to early success on the platform
Engagement and participation increase as a result of thoughtful lifecycle programs and ongoing optimization
Retention improves through timely, relevant communication and clear guidance throughout each stage of the journey
Pals and Hosts feel informed and confident, with fewer blockers and a more seamless path to ongoing participation and success
Cross‑functional collaboration drives clarity, alignment, and measurable progress on lifecycle goals
Lifecycle insights and reporting help guide decisions, inform strategy, and shape future product priorities
Why Join Sweatpals At Sweatpals, you’ll build more than lifecycle programs — you’ll shape the future of how people find belonging through movement. If you’re motivated by ownership, complexity, and meaningful impact, this is a place where your work will truly matter. We move fast, think creatively, and operate with high trust and high expectations.
You’ll thrive here if you:
Want
real ownership , not a narrow channel or templated playbook
Are excited to
design systems from the ground up
— not just optimize what someone else built
Want to
see your work show up in real life
at events, classes, in cities, and in communities all around the world.
Take pride in
clear thinking, strong execution, and measurable outcomes
Are energized by smart, motivated teammates who move fast and bring their best every day
Care about helping people
connect, feel seen, and live healthier lives
We’re still early — which means your work will have outsized impact on the company, the product, and the lives of Pals and Hosts in our community. If you’re excited by challenge, autonomy, and a mission with heart, you’ll feel at home here.
#J-18808-Ljbffr
Backed by a16z Speedrun, Kevin Hart, and other world-class investors, we connect hundreds of thousands of “Pals,” hosts, and gyms through events, memberships, and social features.
We believe working out should be joyful, social, and inclusive - not just a solo grind. From run clubs and beach pilates to pickleball leagues and cold plunge socials, Sweatpals turns everyday workouts into meaningful social experiences.
Sweatpals also gives local leaders the tools to grow their fitness communities from side hustles to full-time, even million-dollar businesses. Hosts use our platform to run their business - from ticketing and memberships to marketing tools.
As we scale, lifecycle marketing will play a critical role in turning this mission into a habit. You’ll help shape the end-to-end journey for every Pal and Host — guiding them from their first moment of curiosity to long-term engagement, repeat experiences, and thriving community connections.
The Role We’re hiring a Senior Lifecycle Marketing Manager to own activation, onboarding, and retention for both Pals and Hosts. This role is CRM-heavy and systems-driven — focused on email, push, SMS, in-app journeys, and scalable education that turns signups into loyal, repeat users.
You will architect journeys that shorten time-to-value, increase RSVPs for Pals, and help hosts succeed faster on Sweatpals.
What You’ll Own
Own the full lifecycle for Pals and Hosts across email, push, SMS, and in-app messaging
Build onboarding flows that drive first RSVP and first host event
Create segmentation, behavioral triggers, and win-back journeys across the user lifecycle
Improve activation and retention through CRM experiments, personalization, and continuous optimization
Partner with Product and Support to reduce friction and accelerate time-to-first-value
Analyze lifecycle performance and iterate based on insights (activation %, repeat RSVP %, churn signals, NPS)
Collaborate with Product, Engineering, and our AI team to deliver personalized, dynamic user journeys at scale
Own lifecycle strategy end-to-end, ensuring our Pals and Hosts feel supported, successful, and motivated to return
Who You Are
5+ years of experience in lifecycle, CRM, retention, or growth roles, ideally in a fast-paced consumer or marketplace environment
Deep expertise in segmentation, automation, experimentation, and behavior-based lifecycle strategy
Fluent in tools like Customer.io, Hightouch, Braze, HubSpot, Iterable, or similar
A strategic thinker who can design systems, not just campaigns — with a track record of improving activation, retention, and repeat behavior
A
self-starter
who proactively identifies opportunities, proposes solutions, and leads initiatives without needing hand-holding or constant direction
Confident owning the lifecycle roadmap end-to-end — you can
tell us what needs to happen , not wait to be told
Strong communicator and empathetic storyteller who can shape clear, supportive messaging for Pals and Hosts
Reliable, accountable, and consistent — you take pride in execution quality and hitting outcomes
Experience influencing Product, Engineering, and cross-functional partners to ship impactful lifecycle improvements
Comfortable operating as both a
strategic leader and hands‑on IC
— willing to build, experiment, and iterate quickly
Startup‑minded: scrappy, resourceful, and energized by ambiguity and fast growth
Success Looks Like
Pals and Hosts experience a smooth, supportive onboarding journey that leads to early success on the platform
Engagement and participation increase as a result of thoughtful lifecycle programs and ongoing optimization
Retention improves through timely, relevant communication and clear guidance throughout each stage of the journey
Pals and Hosts feel informed and confident, with fewer blockers and a more seamless path to ongoing participation and success
Cross‑functional collaboration drives clarity, alignment, and measurable progress on lifecycle goals
Lifecycle insights and reporting help guide decisions, inform strategy, and shape future product priorities
Why Join Sweatpals At Sweatpals, you’ll build more than lifecycle programs — you’ll shape the future of how people find belonging through movement. If you’re motivated by ownership, complexity, and meaningful impact, this is a place where your work will truly matter. We move fast, think creatively, and operate with high trust and high expectations.
You’ll thrive here if you:
Want
real ownership , not a narrow channel or templated playbook
Are excited to
design systems from the ground up
— not just optimize what someone else built
Want to
see your work show up in real life
at events, classes, in cities, and in communities all around the world.
Take pride in
clear thinking, strong execution, and measurable outcomes
Are energized by smart, motivated teammates who move fast and bring their best every day
Care about helping people
connect, feel seen, and live healthier lives
We’re still early — which means your work will have outsized impact on the company, the product, and the lives of Pals and Hosts in our community. If you’re excited by challenge, autonomy, and a mission with heart, you’ll feel at home here.
#J-18808-Ljbffr