Principal Associate, Retail Marketing Engagement| Retail Bank
Capital One National Association, Mc Lean, VA, United States
Principal Associate, Retail Marketing Engagement – Capital One.
Capital One is a Fortune 100 Best Companies to Work For technology-driven bank. We help customers succeed by bringing ingenuity, simplicity, and humanity to banking.
Key Responsibilities
Shepherd multiple marketing creative projects from brief to execution while ensuring strategic intent aligns with execution at every step.
Own and optimize “Now Open” campaigns and ongoing consumer engagement initiatives across all relevant marketing channels.
Lead the planning and execution of always‑on content across internal platforms, email, digital channels, and social media to continuously engage customers and reinforce brand storytelling.
Oversee organic and reactive social media to amplify reach and engagement.
Partner closely with creative, digital, and operations to bring campaigns to life.
Advance channel optimizations by improving analytics, testing capabilities, and measurement/KPI /metrics framework and reporting suites.
Detail‑oriented with strong prioritization skills, managing multiple projects, stakeholders, and deadlines while maintaining a high level of excellence and accuracy.
Utilize problem‑solving and influencing skills to help ensure marketing initiatives deliver on intent.
Support projects based on defined priorities; help ensure scope of deliverables, timelines, and budget are met; identify and onboard risks and issues as needed.
Demonstrate organizational agility to adapt to changing demands.
Display strong consulting and collaboration skills.
Efficiently plan and prioritize all deliverables and resources across multiple projects.
Consistently manage leadership expectations, schedules, budgets, assets, and scopes—organization and attention to detail are essential.
Basic Qualifications
Bachelor’s Degree or Military Experience.
At least 4 years of experience in digital or social marketing.
At least 4 years of experience partnering with creative teams.
At least 4 years of experience in planning, executing, and analyzing marketing campaigns.
Preferred Qualifications
5+ years of experience in marketing strategy.
5+ years of experience driving creative strategy and marketing testing plans.
5+ years of experience working with cross‑functional teams in a matrixed environment.
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Salary: McLean, VA – $120,800 - $137,900; Wilmington, DE – $109,900 - $125,400. Performance‑based incentive compensation may include cash bonuses and/or long‑term incentives.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial, and other benefits that support your total well‑being. Eligibility varies based on full‑time or part‑time status, exempt or non‑exempt status, and management level.
Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace. Capital One will consider qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23‑A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901‑4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
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Capital One is a Fortune 100 Best Companies to Work For technology-driven bank. We help customers succeed by bringing ingenuity, simplicity, and humanity to banking.
Key Responsibilities
Shepherd multiple marketing creative projects from brief to execution while ensuring strategic intent aligns with execution at every step.
Own and optimize “Now Open” campaigns and ongoing consumer engagement initiatives across all relevant marketing channels.
Lead the planning and execution of always‑on content across internal platforms, email, digital channels, and social media to continuously engage customers and reinforce brand storytelling.
Oversee organic and reactive social media to amplify reach and engagement.
Partner closely with creative, digital, and operations to bring campaigns to life.
Advance channel optimizations by improving analytics, testing capabilities, and measurement/KPI /metrics framework and reporting suites.
Detail‑oriented with strong prioritization skills, managing multiple projects, stakeholders, and deadlines while maintaining a high level of excellence and accuracy.
Utilize problem‑solving and influencing skills to help ensure marketing initiatives deliver on intent.
Support projects based on defined priorities; help ensure scope of deliverables, timelines, and budget are met; identify and onboard risks and issues as needed.
Demonstrate organizational agility to adapt to changing demands.
Display strong consulting and collaboration skills.
Efficiently plan and prioritize all deliverables and resources across multiple projects.
Consistently manage leadership expectations, schedules, budgets, assets, and scopes—organization and attention to detail are essential.
Basic Qualifications
Bachelor’s Degree or Military Experience.
At least 4 years of experience in digital or social marketing.
At least 4 years of experience partnering with creative teams.
At least 4 years of experience in planning, executing, and analyzing marketing campaigns.
Preferred Qualifications
5+ years of experience in marketing strategy.
5+ years of experience driving creative strategy and marketing testing plans.
5+ years of experience working with cross‑functional teams in a matrixed environment.
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Salary: McLean, VA – $120,800 - $137,900; Wilmington, DE – $109,900 - $125,400. Performance‑based incentive compensation may include cash bonuses and/or long‑term incentives.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial, and other benefits that support your total well‑being. Eligibility varies based on full‑time or part‑time status, exempt or non‑exempt status, and management level.
Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace. Capital One will consider qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23‑A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901‑4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
#J-18808-Ljbffr