Sr. Marketing Manager
Greater Giving, Inc., Atlanta, GA, United States
Overview
We are seeking a Senior Marketing Manager to lead marketing strategy and execution for expanding the Genius platform to an enterprise prospect audience. This role will own end-to-end integrated marketing campaign efforts focused on driving pipeline creation, acceleration, and expansion across priority accounts. The ideal candidate is a strategic marketer who partners deeply with sales, thrives in complex B2B environments, and is motivated by measurable revenue impact.
Key Responsibilities
Own the campaign strategy and execution for selling Genius prospect QSR, Foodservice Management, and Stadium & Events audiences, as well as the Global Payments payments‑only back book.
Partner closely with enterprise sales, account executives, and business unit leadership to define target accounts, buying groups, and engagement strategies
Work closely with Genius product teams to develop content to translate Genius product capabilities into QSR and account‑specific value propositions and narratives
Develop personalized, multi‑channel account‑based experience programs and content across digital, events, and sales enablement
Align with product marketing to ensure consistent messaging and differentiated positioning
Establish KPIs and attribution models tied to pipeline creation, deal velocity, win rates, and expansion
Work with other Genius campaign managers and Marketing Operations to continuously optimize marketing campaigns using performance data, insights, and sales feedback
Act as the subject‑matter expert for Genius content across marketing and sales teams
Qualifications
7–10+ years of B2B marketing experience driving marketing campaigns and programs for enterprise or mid‑market technology solutions
Strong track record of sales alignment to achieve revenue targets
Experience working with complex buying committees and long sales cycles
Data‑driven mindset with experience measuring marketing impact on revenue and pipeline
Excellent communication and storytelling skills, both written and verbal
Experience in payments, technology, fintech, SaaS, or vertical‑specific solutions (QSR or hospitality preferred)
What Success Looks Like
Increased Genius pipeline and win rates within the current payments‑only back book and other prospect audiences
Improved sales and marketing alignment around target accounts and deal strategy
Shortened sales cycles through more relevant, personalized engagement
Clear visibility into marketing’s contribution to enterprise revenue growth
Benefits Global Payments offers a comprehensive benefits package to all of our team members, including medical, dental and vision care, EAP programs, paid time off, recognition programs, retirement and investment options, charitable gift matching programs, and worldwide days of service. To learn more, review our Benefits page at: https://jobs.globalpayments.com/en/why-global-payments/benefits/
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Key Responsibilities
Own the campaign strategy and execution for selling Genius prospect QSR, Foodservice Management, and Stadium & Events audiences, as well as the Global Payments payments‑only back book.
Partner closely with enterprise sales, account executives, and business unit leadership to define target accounts, buying groups, and engagement strategies
Work closely with Genius product teams to develop content to translate Genius product capabilities into QSR and account‑specific value propositions and narratives
Develop personalized, multi‑channel account‑based experience programs and content across digital, events, and sales enablement
Align with product marketing to ensure consistent messaging and differentiated positioning
Establish KPIs and attribution models tied to pipeline creation, deal velocity, win rates, and expansion
Work with other Genius campaign managers and Marketing Operations to continuously optimize marketing campaigns using performance data, insights, and sales feedback
Act as the subject‑matter expert for Genius content across marketing and sales teams
Qualifications
7–10+ years of B2B marketing experience driving marketing campaigns and programs for enterprise or mid‑market technology solutions
Strong track record of sales alignment to achieve revenue targets
Experience working with complex buying committees and long sales cycles
Data‑driven mindset with experience measuring marketing impact on revenue and pipeline
Excellent communication and storytelling skills, both written and verbal
Experience in payments, technology, fintech, SaaS, or vertical‑specific solutions (QSR or hospitality preferred)
What Success Looks Like
Increased Genius pipeline and win rates within the current payments‑only back book and other prospect audiences
Improved sales and marketing alignment around target accounts and deal strategy
Shortened sales cycles through more relevant, personalized engagement
Clear visibility into marketing’s contribution to enterprise revenue growth
Benefits Global Payments offers a comprehensive benefits package to all of our team members, including medical, dental and vision care, EAP programs, paid time off, recognition programs, retirement and investment options, charitable gift matching programs, and worldwide days of service. To learn more, review our Benefits page at: https://jobs.globalpayments.com/en/why-global-payments/benefits/
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