Brand Manager
Morton Salt, Inc., Overland Park, KS, United States
9401 Indian Creek Pkwy
Overland Park, KS 66210, USA
Job Summary The Brand Manager role is a newly created general management position within the core brand management team that works across both the culinary and homecare portfolios and is accountable for executing brand plans to drive in-year growth while building strategy to fuel multi-year brand building.
Key Responsibilities
Be a cross‑functional leader, inspiring the team to drive commercial projects to on‑time, successful completion.
Establish and report against key performance metrics, addressing any gaps to budget and future commitments.
Identify non‑traditional growth opportunities for the brand that drive product consumption and cultural relevancy.
Business Strategy & Execution
Align resources and lead cross‑functional team to execute against strategies and tactics.
Manage performance and work closely with cross‑functional partners to overcome barriers to achieve desired business goals.
Utilise syndicated data and competitive intelligence to assess market opportunities.
Use quantitative and qualitative research to vet new product ideas, packaging, pricing, and positioning strategies.
Business Development
Closely monitor and identify changes in market, customer, and competitor trends that may impact current and future business performance.
Identify market opportunities and risks, quantify/estimate P&L impact, and justify investments required to support future business growth.
Implement all commercialization efforts to ensure the organisation delivers against its growth commitments and portfolio expansion initiatives.
Establish and report against key performance metrics, addressing gaps to budget and future commitments.
Provide input with Supply Chain & Operations to incorporate market requirements into short‑ and long‑term capacity planning.
Build and Protect Long‑Term Brand Equity
Use customer and consumer/end‑user insights to drive business and brand activity, new products, strategies, and thought leadership.
Develop a clear brand vision, positioning, promise, goals and strategy.
Work with Communications and Sales Strategy & Planning teams to create communication vehicles and sales tools that convey brand value and justify selling price premium.
Measure performance and implement improvement measures to achieve desired customer experience.
Budgeting & Forecasting
Participate in monthly integrated business planning meetings, providing key market drivers that will impact the forecast.
Review baseline budget and financial forecast, recommending adjustments to estimated sales volume and revenue attainment.
Knowledge, Skills, and Abilities Bachelor’s degree in business, marketing, or related field required. MBA degree preferred.
4+ years of brand management experience, preferably in consumer packaged goods/product marketing.
Well‑rounded business acumen with proven skills in Marketing, Business Strategy and General Management.
Passion for inspiring consumers and building strong brands.
Enthusiastic, self‑motivated with excellent problem‑solving and decision‑making skills.
Strategic mindset and ability to translate strategy into actionable plans.
Strong new product development experience and life‑cycle management.
Proficient at developing communications campaigns and managing agency partners.
Excellent communication skills, both written and oral, that enroll and inspire.
Proven track record of success leading teams, including cross‑functional partners.
Strong analytic and project management skills.
Experience with Nielsen and/or IRI strongly preferred.
At Morton Salt, we work best when we work as a team, when we treat one another with dignity and respect, and value the unique contributions of others.
We are committed to equal employment opportunity and prohibit discrimination and harassment based on race, national origin, sex, religion, color, disability, marital status, protected veteran status, sexual orientation, gender identity, gender expression, genetic information, citizenship, or any other characteristic protected by law.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Job Summary The Brand Manager role is a newly created general management position within the core brand management team that works across both the culinary and homecare portfolios and is accountable for executing brand plans to drive in-year growth while building strategy to fuel multi-year brand building.
Key Responsibilities
Be a cross‑functional leader, inspiring the team to drive commercial projects to on‑time, successful completion.
Establish and report against key performance metrics, addressing any gaps to budget and future commitments.
Identify non‑traditional growth opportunities for the brand that drive product consumption and cultural relevancy.
Business Strategy & Execution
Align resources and lead cross‑functional team to execute against strategies and tactics.
Manage performance and work closely with cross‑functional partners to overcome barriers to achieve desired business goals.
Utilise syndicated data and competitive intelligence to assess market opportunities.
Use quantitative and qualitative research to vet new product ideas, packaging, pricing, and positioning strategies.
Business Development
Closely monitor and identify changes in market, customer, and competitor trends that may impact current and future business performance.
Identify market opportunities and risks, quantify/estimate P&L impact, and justify investments required to support future business growth.
Implement all commercialization efforts to ensure the organisation delivers against its growth commitments and portfolio expansion initiatives.
Establish and report against key performance metrics, addressing gaps to budget and future commitments.
Provide input with Supply Chain & Operations to incorporate market requirements into short‑ and long‑term capacity planning.
Build and Protect Long‑Term Brand Equity
Use customer and consumer/end‑user insights to drive business and brand activity, new products, strategies, and thought leadership.
Develop a clear brand vision, positioning, promise, goals and strategy.
Work with Communications and Sales Strategy & Planning teams to create communication vehicles and sales tools that convey brand value and justify selling price premium.
Measure performance and implement improvement measures to achieve desired customer experience.
Budgeting & Forecasting
Participate in monthly integrated business planning meetings, providing key market drivers that will impact the forecast.
Review baseline budget and financial forecast, recommending adjustments to estimated sales volume and revenue attainment.
Knowledge, Skills, and Abilities Bachelor’s degree in business, marketing, or related field required. MBA degree preferred.
4+ years of brand management experience, preferably in consumer packaged goods/product marketing.
Well‑rounded business acumen with proven skills in Marketing, Business Strategy and General Management.
Passion for inspiring consumers and building strong brands.
Enthusiastic, self‑motivated with excellent problem‑solving and decision‑making skills.
Strategic mindset and ability to translate strategy into actionable plans.
Strong new product development experience and life‑cycle management.
Proficient at developing communications campaigns and managing agency partners.
Excellent communication skills, both written and oral, that enroll and inspire.
Proven track record of success leading teams, including cross‑functional partners.
Strong analytic and project management skills.
Experience with Nielsen and/or IRI strongly preferred.
At Morton Salt, we work best when we work as a team, when we treat one another with dignity and respect, and value the unique contributions of others.
We are committed to equal employment opportunity and prohibit discrimination and harassment based on race, national origin, sex, religion, color, disability, marital status, protected veteran status, sexual orientation, gender identity, gender expression, genetic information, citizenship, or any other characteristic protected by law.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr