Fanatics Games Event Marketing Consultant
Fanatics, New York, NY, United States
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About The Role Fanatics Events is seeking a Fanatics Games Event Marketing Consultant to support the planning, coordination, and execution of marketing efforts for Fanatics Games and the Fanatics Games Qualifiers hosted at select DICK’S House of Sport locations nationwide. This consultant will play a critical role in bringing the Fanatics Games brand to life across a series of high energy, fan facing qualifier events in the months leading up to Fanatics Fest, while also supporting broader Games marketing initiatives. This is a hands‑on execution role for someone who thrives in fast paced sports environments, enjoys working on the ground at live events, and is comfortable collaborating closely with both internal teams and external partners.
Responsibilities
Lead day to day marketing execution for Fanatics Games Qualifier events at DICK’S House of Sport locations
Support the full lifecycle of each qualifier including planning, asset development, internal coordination, onsite execution, and post event recaps
Serve as a key marketing liaison with DICK’S Sporting Goods, ensuring alignment on creative, messaging, timelines, and execution standards
Maintain a professional and proactive working relationship with sponsor stakeholders while balancing internal priorities
Travel onsite to qualifier events to support setup, live marketing execution, fan engagement, and troubleshooting
Execute tactical marketing deliverables including email marketing, social assets, event copy, and basic design support
Adapt and localize marketing materials for each qualifier location while maintaining overall Fanatics Games brand consistency
Partner closely with the existing Fanatics Fest marketing team to ensure thoughtful integration of Fanatics Games across all Fest marketing channels, working within established ownership structures and deployment cadences to align timing, sequencing, and prioritization of communications
Coordinate cross functionally with internal teams including Event Operations, Creative, Social, Paid Media, PR, and Marketing Tech
Ensure timelines, asset approvals, and sponsor deliverables remain on track
Support broader Fanatics Games marketing initiatives beyond qualifiers, including launch moments, talent announcements, and promotional campaigns
Develop concise and insightful post event recaps capturing attendance, engagement, performance, sponsor visibility, and key learnings
Identify opportunities to elevate fan engagement and enhance the on site experience at each qualifier
Skills & Requirements
Minimum of 5 years of experience in consumer event marketing, sports marketing, brand activations, or a related field
Experience working directly with sponsors or brand partners in a collaborative, high visibility environment
Strong understanding of live event marketing within sports or entertainment
Excellent copywriting, communication, and stakeholder management skills
Ability to navigate cross functional environments and move projects forward across multiple teams
Strong project management and organizational skills with the ability to manage multiple qualifier events simultaneously
Design capabilities with experience using Canva preferred
Detail oriented, solution focused, and adaptable in fast paced environments
Comfortable representing the Fanatics brand externally with partners and venue stakeholders
Genuine passion for sports, competition, and fan engagement
Ability to travel and work extended hours during qualifier weekends and major launch moments
Engagement Details
Consulting role supporting Fanatics Events through July 2026
Primary focus on Fanatics Games and Fanatics Games Qualifiers
Travel required based on qualifier schedule
Flexibility required during live event weekends
The salary range represents base pay only and does not include short‑term or long‑term incentive compensation. When determining base pay as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/
Salary Range $70 - $79 USD
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About The Role Fanatics Events is seeking a Fanatics Games Event Marketing Consultant to support the planning, coordination, and execution of marketing efforts for Fanatics Games and the Fanatics Games Qualifiers hosted at select DICK’S House of Sport locations nationwide. This consultant will play a critical role in bringing the Fanatics Games brand to life across a series of high energy, fan facing qualifier events in the months leading up to Fanatics Fest, while also supporting broader Games marketing initiatives. This is a hands‑on execution role for someone who thrives in fast paced sports environments, enjoys working on the ground at live events, and is comfortable collaborating closely with both internal teams and external partners.
Responsibilities
Lead day to day marketing execution for Fanatics Games Qualifier events at DICK’S House of Sport locations
Support the full lifecycle of each qualifier including planning, asset development, internal coordination, onsite execution, and post event recaps
Serve as a key marketing liaison with DICK’S Sporting Goods, ensuring alignment on creative, messaging, timelines, and execution standards
Maintain a professional and proactive working relationship with sponsor stakeholders while balancing internal priorities
Travel onsite to qualifier events to support setup, live marketing execution, fan engagement, and troubleshooting
Execute tactical marketing deliverables including email marketing, social assets, event copy, and basic design support
Adapt and localize marketing materials for each qualifier location while maintaining overall Fanatics Games brand consistency
Partner closely with the existing Fanatics Fest marketing team to ensure thoughtful integration of Fanatics Games across all Fest marketing channels, working within established ownership structures and deployment cadences to align timing, sequencing, and prioritization of communications
Coordinate cross functionally with internal teams including Event Operations, Creative, Social, Paid Media, PR, and Marketing Tech
Ensure timelines, asset approvals, and sponsor deliverables remain on track
Support broader Fanatics Games marketing initiatives beyond qualifiers, including launch moments, talent announcements, and promotional campaigns
Develop concise and insightful post event recaps capturing attendance, engagement, performance, sponsor visibility, and key learnings
Identify opportunities to elevate fan engagement and enhance the on site experience at each qualifier
Skills & Requirements
Minimum of 5 years of experience in consumer event marketing, sports marketing, brand activations, or a related field
Experience working directly with sponsors or brand partners in a collaborative, high visibility environment
Strong understanding of live event marketing within sports or entertainment
Excellent copywriting, communication, and stakeholder management skills
Ability to navigate cross functional environments and move projects forward across multiple teams
Strong project management and organizational skills with the ability to manage multiple qualifier events simultaneously
Design capabilities with experience using Canva preferred
Detail oriented, solution focused, and adaptable in fast paced environments
Comfortable representing the Fanatics brand externally with partners and venue stakeholders
Genuine passion for sports, competition, and fan engagement
Ability to travel and work extended hours during qualifier weekends and major launch moments
Engagement Details
Consulting role supporting Fanatics Events through July 2026
Primary focus on Fanatics Games and Fanatics Games Qualifiers
Travel required based on qualifier schedule
Flexibility required during live event weekends
The salary range represents base pay only and does not include short‑term or long‑term incentive compensation. When determining base pay as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/
Salary Range $70 - $79 USD
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