Director of Leasing
Southwestep, Solana Beach, CA, United States
About the role
Southwest Equity Partners is seeking an experienced Director of Leasing to lead leasing strategy and performance across our San Diego multifamily portfolio. This role is highly strategic and hands‑on, responsible for driving occupancy, maximizing rental revenue, improving lead‑to‑lease performance, and supporting lease‑ups for new and renovated communities.
The Director of Leasing works in close partnership with Regional Property Managers, Asset Management, Operations, and Marketing to ensure leasing execution aligns with financial goals and portfolio strategy.
This is an in‑person leadership role based in our Solana Beach office.
Position Purpose The Director of Leasing is responsible for leading leasing strategies across our diverse multifamily portfolio in San Diego. The position is responsible for driving occupancy and absorption, maximizing potential rental income, fully utilizing marketing partnerships and capabilities and limiting vacancy time. The Director will also play an active role in assisting in the leasing of new‑build and renovated communities, including underwriting pro‑formas, marketing partnerships, rental rate setting and various other lease‑up assignments.
This position provides day‑to‑day oversight of the Leasing Manager(s) employed at Southwest Equity Partners. The Director also acts as a supervisor (but not day‑to‑day manager) of any community manager or on‑site manager in need of leasing assistance, and the position works in tandem with each Regional Property Manager to strategize.
Responsibilities
Leasing Performance:
Drive Occupancy and revenue across the portfolio
Monitor traffic, conversion and vacancy trends by property
Identify gaps quickly and implement solutions that move the needle
Team Leadership & Accountability:
Coach on‑site manager(s), community manager(s) and leasing manager(s) on follow up, closing and sense of urgency
Set clear expectations for lead management and showing standards
Hold team members accountable for performance metrics and leasing targets per person and per property
Ensure that all team members are consistently tracking inquiries and applicant information in Appfolio through the Guest Card workflow
Establish, update and/or enforce follow up standards for inquiries
Drive improvement with lead‑to‑lease conversion ratios
Marketing & Property Branding / Positioning:
Oversee listing quality, pricing strategies and concession implementation
Review ads for accuracy, DRE compliance and effectiveness
Partner with marketing vendors to keep listings competitive and front‑and‑center
Drive revenues with thorough understanding and analysis of competition and development of creative marketing programs
Vacancy Management:
Track vacancy time and identify bottlenecks in the leasing & turnover cycle
Community & Corporate Operations:
Ensure the smooth running of each community in partnership with each stakeholder
Coordinate with ownership, asset managers or vendors for any special community‑related projects
Hire and train (in tandem with the Director of Operations) for all open positions in the group
Supervise day‑to‑day operations of all staff, ensuring that all policies and procedures are being followed
Customer service – providing superior customer service and communication to our residents and prospects to enhance customer satisfaction and increase renewals, revenue, reputation and profitability
Assist the Director of Client Services & Asset Management with aspects of overall community budget and finances
Maintain positive relations with all community vendors
Perform any other related duties as required or assigned
Perform routine clerical and administrative functions such as drafting correspondence, scheduling appointments, organizing and maintaining paper and electronic files
Accountability
Effective communication and customer service skills
Work involves highly confidential and sensitive information; sound judgement and discretion is imperative
Work in tandem with the Director of Client Services for financial and asset-related projects
Qualifications Required
Strong interpersonal skills and the ability to work under time constraints
Strong project management, analytical and research skills with a demonstrated ability to manage projects from inception through completion
High school diploma required, Bachelor’s degree preferred
5+ years of multifamily property management experience
Excellent oral and written communication skills
Experience in supervisory role and managing staff
Experience in writing and maintaining budgets
Proficient in Appfolio property management software or other similar property management software
General office, bookkeeping and sales skills
Must be detail oriented and able to focus with frequent interruptions
Maintains confidence and protects operations of business by keeping information confidential
Ability to operate in an open work area with moderate everyday noise
Ability to work from multiple locations Ability to perform other duties as required
Property Manager / Real Estate License required within two years of start of position
Compensation
Health insurance coverage – 100% of employee covered by the company for health, 0% of any dependents; dental and vision options available
Leasing Commission Eligible: varies by property
Annual performance bonus eligible
401(k) program with company matching annually; eligibility dependent on current plan provider (detailed benefits information to be provided upon commencement of employment)
Property Management Referral Commissions Program
PTO Policy – Vacation is earned by the eligible employee each week and in the following hourly, or fraction thereof, amounts:
Work Schedule
Hours: Monday – Friday 8:30 am to 5:30 pm
Nights/Weekends/Additional Hours as required and directed by supervisor
Location: In-Person, Office (Travel Required within San Diego Region 35% of the time)
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The Director of Leasing works in close partnership with Regional Property Managers, Asset Management, Operations, and Marketing to ensure leasing execution aligns with financial goals and portfolio strategy.
This is an in‑person leadership role based in our Solana Beach office.
Position Purpose The Director of Leasing is responsible for leading leasing strategies across our diverse multifamily portfolio in San Diego. The position is responsible for driving occupancy and absorption, maximizing potential rental income, fully utilizing marketing partnerships and capabilities and limiting vacancy time. The Director will also play an active role in assisting in the leasing of new‑build and renovated communities, including underwriting pro‑formas, marketing partnerships, rental rate setting and various other lease‑up assignments.
This position provides day‑to‑day oversight of the Leasing Manager(s) employed at Southwest Equity Partners. The Director also acts as a supervisor (but not day‑to‑day manager) of any community manager or on‑site manager in need of leasing assistance, and the position works in tandem with each Regional Property Manager to strategize.
Responsibilities
Leasing Performance:
Drive Occupancy and revenue across the portfolio
Monitor traffic, conversion and vacancy trends by property
Identify gaps quickly and implement solutions that move the needle
Team Leadership & Accountability:
Coach on‑site manager(s), community manager(s) and leasing manager(s) on follow up, closing and sense of urgency
Set clear expectations for lead management and showing standards
Hold team members accountable for performance metrics and leasing targets per person and per property
Ensure that all team members are consistently tracking inquiries and applicant information in Appfolio through the Guest Card workflow
Establish, update and/or enforce follow up standards for inquiries
Drive improvement with lead‑to‑lease conversion ratios
Marketing & Property Branding / Positioning:
Oversee listing quality, pricing strategies and concession implementation
Review ads for accuracy, DRE compliance and effectiveness
Partner with marketing vendors to keep listings competitive and front‑and‑center
Drive revenues with thorough understanding and analysis of competition and development of creative marketing programs
Vacancy Management:
Track vacancy time and identify bottlenecks in the leasing & turnover cycle
Community & Corporate Operations:
Ensure the smooth running of each community in partnership with each stakeholder
Coordinate with ownership, asset managers or vendors for any special community‑related projects
Hire and train (in tandem with the Director of Operations) for all open positions in the group
Supervise day‑to‑day operations of all staff, ensuring that all policies and procedures are being followed
Customer service – providing superior customer service and communication to our residents and prospects to enhance customer satisfaction and increase renewals, revenue, reputation and profitability
Assist the Director of Client Services & Asset Management with aspects of overall community budget and finances
Maintain positive relations with all community vendors
Perform any other related duties as required or assigned
Perform routine clerical and administrative functions such as drafting correspondence, scheduling appointments, organizing and maintaining paper and electronic files
Accountability
Effective communication and customer service skills
Work involves highly confidential and sensitive information; sound judgement and discretion is imperative
Work in tandem with the Director of Client Services for financial and asset-related projects
Qualifications Required
Strong interpersonal skills and the ability to work under time constraints
Strong project management, analytical and research skills with a demonstrated ability to manage projects from inception through completion
High school diploma required, Bachelor’s degree preferred
5+ years of multifamily property management experience
Excellent oral and written communication skills
Experience in supervisory role and managing staff
Experience in writing and maintaining budgets
Proficient in Appfolio property management software or other similar property management software
General office, bookkeeping and sales skills
Must be detail oriented and able to focus with frequent interruptions
Maintains confidence and protects operations of business by keeping information confidential
Ability to operate in an open work area with moderate everyday noise
Ability to work from multiple locations Ability to perform other duties as required
Property Manager / Real Estate License required within two years of start of position
Compensation
Health insurance coverage – 100% of employee covered by the company for health, 0% of any dependents; dental and vision options available
Leasing Commission Eligible: varies by property
Annual performance bonus eligible
401(k) program with company matching annually; eligibility dependent on current plan provider (detailed benefits information to be provided upon commencement of employment)
Property Management Referral Commissions Program
PTO Policy – Vacation is earned by the eligible employee each week and in the following hourly, or fraction thereof, amounts:
Work Schedule
Hours: Monday – Friday 8:30 am to 5:30 pm
Nights/Weekends/Additional Hours as required and directed by supervisor
Location: In-Person, Office (Travel Required within San Diego Region 35% of the time)
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