Field Marketing Manager | Dubai - United Arab Emirates (Office)
Cohesity Inc., Dallas, TX, United States
Overview
Reporting to the Emerging Marketing Leader, the Emerging Marketing Field Manager is accountable for driving awareness and engagement as well as direct and channel marketing pipeline. As part of the sub‑regional management team, the Marketing Manager will align to the regional business and deliver a marketing plan that bolsters engagement in our strategic accounts; builds momentum in data resilience and cyber security, and accelerates growth by targeting net new logos via channel partners. The role demands in-depth knowledge of multiple marketing facets including ABM, events (physical and virtual), digital, social, integrated campaigns and channel/alliances marketing.
The person will be a strong communicator, capable of building trust and intimacy with sales and channel, an ambassador and driver of Cohesity key initiatives, and will implement programmatic demand generation with our top distributors and partners. The role demands a commercially focused individual with experience working for a sales‑focused corporation in the tech sector. The successful candidate will be an experienced marketing professional with a proven track record of ROI gained within a large software or services company. Experience encompassing field marketing disciplines of product, end‑user and channel marketing is essential. The ability to influence multiple regional stakeholders and to negotiate effectively within a global matrixed organization to make a difference are critical to the success of this role, as is the ability to collaborate well with and influence the international marketing functions to ensure the best outcome for the sub‑region.
How you’ll spend your time here
Develop and execute the sub‑regional marketing strategy to drive awareness, engagement and demand.
Plan direct and channel budgets to maximize pipeline and ROI.
Orchestrate and implement pipeline generation and acceleration programs jointly with sales and channel.
Select, devise, and manage physical and virtual events as tactics in the overall marketing mix, ensuring cohesive pre‑event, at‑event, and post‑event nurture strategies to increase engagement and response rates.
Use marketing mix to create programs that surround strategic accounts (e.g., Executive Briefings/Microbriefings and digital).
Engage with direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities, especially call‑out days on defined Sales Plays (Cloud, Cyber, Compliance).
Evaluate, onboard, and manage vendors that contribute to local demand‑creation programs.
Develop and implement target account strategy to support account‑based selling.
Communicate and educate regional teams (sales, SEs, channel & renewals) regarding new and planned marketing activities including global and regional programs.
Work alongside partner account managers to manage partners, key alliances and execute and track PDF budgets with a key focus on Net New Logo.
Forecast, measure, report, and optimize the impact of the sub‑regional plan and specific programs and initiatives.
Seek opportunities to work with alliances and security partners to drive net new leads and accelerate pipeline.
Enable new RTM (e.g., XSPs, Telcos, via cloud, MSPs).
Qualifications
Minimum 8‑10 years’ marketing experience.
Operational excellence – experience managing B2B direct and channel marketing and reporting metrics (funnel conversion, pipeline, ROI, % contribution to the business, etc.).
Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support decision making.
Experience with account‑based marketing implementation.
Proven track record in delivering in a high‑pressure, sales‑focused environment.
Proven track record in driving strong partner relationships and lead generation programs.
A team player.
Passionate about the technology market.
Commercially focused and target driven.
Detail‑oriented and skilled at managing deadlines.
Strong organizational and influencing skills.
Strong consultative marketing approach to effectively engage with the sales organization and channel partner community.
Excellent communication and presentation skills.
Benefits
Healthcare coverage for you and your family.
Paid parental leave.
Flexible paid time off.
Additional company‑wide days off throughout the year.
A robust wellness program.
Continuous learning opportunities.
A competitive salary and additional benefits package.
Equal Employment Opportunity Cohesity is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law.
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The person will be a strong communicator, capable of building trust and intimacy with sales and channel, an ambassador and driver of Cohesity key initiatives, and will implement programmatic demand generation with our top distributors and partners. The role demands a commercially focused individual with experience working for a sales‑focused corporation in the tech sector. The successful candidate will be an experienced marketing professional with a proven track record of ROI gained within a large software or services company. Experience encompassing field marketing disciplines of product, end‑user and channel marketing is essential. The ability to influence multiple regional stakeholders and to negotiate effectively within a global matrixed organization to make a difference are critical to the success of this role, as is the ability to collaborate well with and influence the international marketing functions to ensure the best outcome for the sub‑region.
How you’ll spend your time here
Develop and execute the sub‑regional marketing strategy to drive awareness, engagement and demand.
Plan direct and channel budgets to maximize pipeline and ROI.
Orchestrate and implement pipeline generation and acceleration programs jointly with sales and channel.
Select, devise, and manage physical and virtual events as tactics in the overall marketing mix, ensuring cohesive pre‑event, at‑event, and post‑event nurture strategies to increase engagement and response rates.
Use marketing mix to create programs that surround strategic accounts (e.g., Executive Briefings/Microbriefings and digital).
Engage with direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities, especially call‑out days on defined Sales Plays (Cloud, Cyber, Compliance).
Evaluate, onboard, and manage vendors that contribute to local demand‑creation programs.
Develop and implement target account strategy to support account‑based selling.
Communicate and educate regional teams (sales, SEs, channel & renewals) regarding new and planned marketing activities including global and regional programs.
Work alongside partner account managers to manage partners, key alliances and execute and track PDF budgets with a key focus on Net New Logo.
Forecast, measure, report, and optimize the impact of the sub‑regional plan and specific programs and initiatives.
Seek opportunities to work with alliances and security partners to drive net new leads and accelerate pipeline.
Enable new RTM (e.g., XSPs, Telcos, via cloud, MSPs).
Qualifications
Minimum 8‑10 years’ marketing experience.
Operational excellence – experience managing B2B direct and channel marketing and reporting metrics (funnel conversion, pipeline, ROI, % contribution to the business, etc.).
Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support decision making.
Experience with account‑based marketing implementation.
Proven track record in delivering in a high‑pressure, sales‑focused environment.
Proven track record in driving strong partner relationships and lead generation programs.
A team player.
Passionate about the technology market.
Commercially focused and target driven.
Detail‑oriented and skilled at managing deadlines.
Strong organizational and influencing skills.
Strong consultative marketing approach to effectively engage with the sales organization and channel partner community.
Excellent communication and presentation skills.
Benefits
Healthcare coverage for you and your family.
Paid parental leave.
Flexible paid time off.
Additional company‑wide days off throughout the year.
A robust wellness program.
Continuous learning opportunities.
A competitive salary and additional benefits package.
Equal Employment Opportunity Cohesity is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law.
#J-18808-Ljbffr