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Digital and Customer Experience Architect

PHINIA Inc, Auburn Hills, MI, United States


## Digital and Customer Experience Architect* Define the architecture, standards, and roadmap for PHINIA’s customer‐facing digital platforms, including B2B portals, B2C portals, dealer/supplier platforms, service portals, and self‐service experiences.* Serve as the UI/UX architecture lead, establishing design system blueprints, interaction models, component standards, and omnichannel experience principles that scale across regions and business units.* Design technical architecture blueprints for customer‐facing portals, including front‐end frameworks, backend microservices, API gateways, integrations, identity/authentication, and content delivery infrastructure.* Architect seamless omnichannel customer journeys across web, mobile, email, chat, partner portals, and service channels; ensure consistent branding, navigation, and unified experience.* Lead solution design reviews, create architecture diagrams, interface specifications, naming conventions, and technical guidelines for development teams and agency partners.* Drive modernization of digital platforms using modern technologies (e.g., headless CMS, front‐end frameworks like React/Next.js, composable architecture, micro‐frontends, CDP/DAM systems).* Enable integration between digital channels and enterprise systems (e.g., CRM, ERP/SAP, PLM, Service platforms, Identity platforms, Analytics, Marketing Automation, PIM).* Ensure digital platforms meet PHINIA standards for security, identity governance, RBAC/B2B partner access, privacy compliance, accessibility, and global performance.* Translate customer insights, behavioral analytics, VOC data, and market trends into architecture improvements, capability roadmaps, and prioritization frameworks.* Partner with IT, Sales, Service, Marketing, and Operations to architect solutions that increase engagement, reduce friction, and improve CX KPIs (NPS, CSAT, digital adoption).* Evaluate emerging digital experience technologies (AI copilots, personalization engines, conversational UI, digital assistants, headless commerce) and drive proof‐of‐concepts.* Govern vendor, agency, and platform partner delivery for design, development, performance, and security; ensure adherence to architecture standards and blueprint alignment.* Maintain end‐to‐end digital architecture documentation including experience maps, technical diagrams, service catalogs, data flows, and platform integration blueprints.* Provide technical leadership to UX/UI teams, developers, and integration partners; mentor teams on design system usage, front‐end patterns, and digital experience engineering best practices* Bachelor’s or master's degree in Computer Science, Information Systems, or equivalent work experience.* 8+ years of experience in digital transformation, customer experience, UX, product ownership, or related roles.* Strong understanding of digital platforms such as CRM, customer portals, self‐service systems, mobile apps, and web ecosystems.* Hands‐on experience in journey mapping, UX design principles, service design frameworks, and customer‐centric process improvement.* Ability to work across business and technical teams to deliver integrated, user‐friendly digital solutions.* Experience working with or supporting manufacturing, automotive, or industrial businesses (preferred).* Working knowledge of analytics, customer feedback tooling, NPS/CSAT measurement, and data-driven decision-making.* Excellent communication, stakeholder management, and storytelling skills* UX/UI, Service Design, Product Management, or CX certifications (nice to have).* CRM platform certifications (e.g., Salesforce, Dynamics) are an advantage.* Agile/Scrum certifications.**CAREER OPPORTUNITIES**We manage talent as seriously as we manage our businesses and encourage you to learn about our proud history, strong culture, technologies and future vision. We offer a strong local presence and interesting global opportunities. Start your future with PHINIA now!Join the PHINIA team and be a part of an industry-leading company in fuel systems, aftermarket distribution, and combustion technologies. As we drive the transition to alternative fuels and hydrogen combustion, we're seeking talents who want to have a positive impact on the future of transportation. Established relationships with global OEMs and a focus on balanced and synergistic exposure among multiple markets, PHINIA is the place to be.” #J-18808-Ljbffr