Social Media Leader - Brand Marketing
NextEra Energy Resources, Juno Beach, FL, United States
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Social Media Leader - Brand Marketing Date:
Mar 17, 2026
Company:
NextEra Energy
Requisition ID:
93533
Florida Power & Light Company is the largest electric utility in the U.S., providing reliable energy to nearly 12 million Floridians. With one of the nation’s most fuel-efficient, cost-effective power generation fleets and industry-leading reliability, we’re redefining what’s possible in energy. Want to be part of something powerful? Join our outstanding team and help shape the future of energy.
Position Specific Description
The Social Media Leader is an executive-level role who will serve as a strategic architect and influencer within NextEra Energy’s Marketing & Communications function. This leader will define the vision, framework and priorities that guide how social media supports brand reputation, business objectives and audience engagement. Success in this role requires strong executive influence, cross‑functional leadership and a rigorous, insight‑driven approach to decision‑making.
Key Responsibilities
Serve as the primary advisor on social media strategy to senior leadership, guiding executives on the benefits and adoption of social media within communications and marketing programs
Collaborate with the Brand team to execute the company’s vision across social media channels
Enhance enterprise social media analytics capabilities by defining metrics frameworks, improving measurement rigor, and translating complex performance data into clear, actionable insights for senior leadership
Influence and secure budgets to run successful social media campaigns
Expand and optimize NextEra Energy’s social media channels, including emerging platforms (e.g., Reddit, Substack, TikTok)
Guide executive thought leadership on LinkedIn and other platforms
Oversee emergency communications and social customer service management
Lead vendor and operations management for social media initiatives
Integrate paid and organic efforts to maximize ROI
Foster cross‑functional collaboration on creative, optimizing content based on audience and performance data
Develop perspectives on agent engine optimization and influencer marketing
Ensure all campaigns and content reflect brand standards and strategic messaging
Perform other job‑related duties as assigned
Position Required Qualifications
Minimum 8 years of relevant experience in social media, digital marketing, public affairs or communications
Proven ability to influence across a matrixed organization and serve as a trusted advisor to senior leadership
Demonstrated success in securing executive buy‑in and resources for social media initiatives
Experience managing and developing social media teams
Strong understanding of social media landscape, best practices and analytics tools
Excellent communication, leadership and relationship‑building skills
Position Preferred Qualifications
Experience in energy, utilities or regulated industries
Experience using enterprise social media management platforms, including Sprinklr
Job Overview Job Duties & Responsibilities
Serves as the main Marketing & Communications (M&C) advisor to business unit leaders, offering strategic guidance on communication, branding, and marketing initiatives
Builds trusted relationships with media, agencies, influencers, and industry partners to strengthen credibility and reputation
Develops and implements integrated M&C plans aligned with enterprise goals, leveraging digital and AI tools for targeted engagement
Collaborates with leadership and technology teams to identify proactive communication opportunities that enhance visibility through innovation and storytelling
Ensures marketing campaigns, content, and materials consistently reflect brand standards and strategic messaging
Uses analytics, automation, and AI‑driven insights to measure and optimize campaign performance for greater impact
Leads internal and external communications to protect and enhance corporate reputation through media relations, executive messaging, and stakeholder engagement
Manages communication during organizational change, including digital transformations and AI adoption, across all internal and external channels
Co‑ordinates with creative, digital, IT, and PR teams to deliver cohesive, cross‑platform campaigns on time and within budget
Tracks and analyzes engagement metrics, presenting data‑driven insights to leadership while staying ahead of emerging communication and technology trends
Performs other job‑related duties as assigned
Required Qualifications
Education: Bachelor's Degree
Experience: 8+ years
Preferred Qualifications
Master's Degree
NextEra Energy offers a wide range of benefits to support our employees and their eligible family members. Click here to learn more.
Employee Group:
Exempt Employee Type:
Full Time Job Category:
Marketing/Communications Organization:
Florida Power & Light Company Relocation Provided:
Yes, if applicable
NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law.
NextEra Energy provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws. Supporting medical or religious documentation will be required where applicable and permitted by applicable law. To request a reasonable accommodation, please send an e‑mail to recruiting-coordinator.sharedmailbox@nexteraenergy.com , providing your name, telephone number and the best time for us to reach you.
NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
NextEra Energy does not accept any unsolicited resumes or referrals from any third‑party recruiting firms or agencies. Please see our policy for more information.
Nearest Major Market:
Palm Beach Nearest Secondary Market:
Miami
#J-18808-Ljbffr
Social Media Leader - Brand Marketing Date:
Mar 17, 2026
Company:
NextEra Energy
Requisition ID:
93533
Florida Power & Light Company is the largest electric utility in the U.S., providing reliable energy to nearly 12 million Floridians. With one of the nation’s most fuel-efficient, cost-effective power generation fleets and industry-leading reliability, we’re redefining what’s possible in energy. Want to be part of something powerful? Join our outstanding team and help shape the future of energy.
Position Specific Description
The Social Media Leader is an executive-level role who will serve as a strategic architect and influencer within NextEra Energy’s Marketing & Communications function. This leader will define the vision, framework and priorities that guide how social media supports brand reputation, business objectives and audience engagement. Success in this role requires strong executive influence, cross‑functional leadership and a rigorous, insight‑driven approach to decision‑making.
Key Responsibilities
Serve as the primary advisor on social media strategy to senior leadership, guiding executives on the benefits and adoption of social media within communications and marketing programs
Collaborate with the Brand team to execute the company’s vision across social media channels
Enhance enterprise social media analytics capabilities by defining metrics frameworks, improving measurement rigor, and translating complex performance data into clear, actionable insights for senior leadership
Influence and secure budgets to run successful social media campaigns
Expand and optimize NextEra Energy’s social media channels, including emerging platforms (e.g., Reddit, Substack, TikTok)
Guide executive thought leadership on LinkedIn and other platforms
Oversee emergency communications and social customer service management
Lead vendor and operations management for social media initiatives
Integrate paid and organic efforts to maximize ROI
Foster cross‑functional collaboration on creative, optimizing content based on audience and performance data
Develop perspectives on agent engine optimization and influencer marketing
Ensure all campaigns and content reflect brand standards and strategic messaging
Perform other job‑related duties as assigned
Position Required Qualifications
Minimum 8 years of relevant experience in social media, digital marketing, public affairs or communications
Proven ability to influence across a matrixed organization and serve as a trusted advisor to senior leadership
Demonstrated success in securing executive buy‑in and resources for social media initiatives
Experience managing and developing social media teams
Strong understanding of social media landscape, best practices and analytics tools
Excellent communication, leadership and relationship‑building skills
Position Preferred Qualifications
Experience in energy, utilities or regulated industries
Experience using enterprise social media management platforms, including Sprinklr
Job Overview Job Duties & Responsibilities
Serves as the main Marketing & Communications (M&C) advisor to business unit leaders, offering strategic guidance on communication, branding, and marketing initiatives
Builds trusted relationships with media, agencies, influencers, and industry partners to strengthen credibility and reputation
Develops and implements integrated M&C plans aligned with enterprise goals, leveraging digital and AI tools for targeted engagement
Collaborates with leadership and technology teams to identify proactive communication opportunities that enhance visibility through innovation and storytelling
Ensures marketing campaigns, content, and materials consistently reflect brand standards and strategic messaging
Uses analytics, automation, and AI‑driven insights to measure and optimize campaign performance for greater impact
Leads internal and external communications to protect and enhance corporate reputation through media relations, executive messaging, and stakeholder engagement
Manages communication during organizational change, including digital transformations and AI adoption, across all internal and external channels
Co‑ordinates with creative, digital, IT, and PR teams to deliver cohesive, cross‑platform campaigns on time and within budget
Tracks and analyzes engagement metrics, presenting data‑driven insights to leadership while staying ahead of emerging communication and technology trends
Performs other job‑related duties as assigned
Required Qualifications
Education: Bachelor's Degree
Experience: 8+ years
Preferred Qualifications
Master's Degree
NextEra Energy offers a wide range of benefits to support our employees and their eligible family members. Click here to learn more.
Employee Group:
Exempt Employee Type:
Full Time Job Category:
Marketing/Communications Organization:
Florida Power & Light Company Relocation Provided:
Yes, if applicable
NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law.
NextEra Energy provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws. Supporting medical or religious documentation will be required where applicable and permitted by applicable law. To request a reasonable accommodation, please send an e‑mail to recruiting-coordinator.sharedmailbox@nexteraenergy.com , providing your name, telephone number and the best time for us to reach you.
NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
NextEra Energy does not accept any unsolicited resumes or referrals from any third‑party recruiting firms or agencies. Please see our policy for more information.
Nearest Major Market:
Palm Beach Nearest Secondary Market:
Miami
#J-18808-Ljbffr