Manager, Brand Integrations
Keurig Dr Pepper, San Francisco, CA, United States
Job Overview
The Manager of Brand Integrationsis responsible fortranslating brand strategies into large-scale, tentpole programs that drivescalablecommercial impact. This role focuses on executing brand strategies through the creation and execution of key retail initiatives, brand partnerships, consumer activation events, and other high-visibility activations. Thismanagerworks cross-functionally to ensure these efforts are seamlessly integrated into the broader marketing and commercial ecosystems, reinforcing brand equity at every touchpoint through strategic thinking and hands‑on activation. Ideal Manager of Brand Integrations
Combines strategic thinking, creativity with commercial discipline, cross‑functional leadership with genuine respect for diverse expertise. Possesses retail knowledge and fluency in both shopper and consumer insights. Demonstrates authentic passion for consumer behavior through obsessive curiosity about evolving behaviors, cultural movements, and current and future trends. Can establish clear KPIs and post‑mortem evaluation processes that measure program success, extract insights, and continuously improve execution. Elevates tentpoles into brand‑building moments that connect consumer insight → creative storytelling → retail activation → measurable business impact. Shows drive to push work forward, judgement to make smart calls under ambiguity, and influence to rally teams around excellence. Leads with confidence. Disqualifying Behaviors
Tactical thinker, not strategic: Can't connect activations to broader business objectives or explain the 'why' behind decisions—only describes what they did, not why it mattered. Can't distinguish shopper vs. consumer insights, speaks generically, shows no curiosity about trends, and hasn't done recent retail/shopper observation. Describes 'managing' instead of 'influencing', escalates problems rather than solving them, and can't demonstrate leading peers across functions without direct reports. Passive and reactive: Waits for direction, accepts 'good enough' work, blames others when things fail, and shows low ownership or energy about past results. Hides behind 'we' instead of owning 'I': Constantly says 'we did this' or 'the team achieved that' without articulating their specific contribution, decision‑making role, or personal accountability for outcomes—signals lack of ownership mentality. Uncomfortable with business metrics: Vague about ROI/KPIs, can't discuss building business cases or defending budgets, and relies only on soft metrics without connecting to business outcomes. Total Rewards
Salary Range: $96,800 - $120,000 Actual placement within the compensation range may vary depending on experience, skills, and other factors Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement Annual bonus based on performance and eligibility Requirements
6+ years CPG or agency adjacent Brand Management or Shopper/Retail Marketing Brand Partnership or Sponsorship Marketing Brand Strategy or Account Leadership Field or Experiential Marketing Category Management The Classic CPG Track: Assistant Brand Manager → Associate Brand Manager → Brand Manager → this role Develops all core competencies in integrated way The Shopper/Retail‑to‑Brand Track: Shopper Marketing Coordinator → Manager → this role Strong retail/commercial foundation, may need brand strategy development The Agency‑to‑Client Track: Account Executive → Account Supervisor → this role Strong strategic/creative skills, needs CPG/retail immersion Equal Employment Opportunity Statement
Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. AI Disclosure
A.I. Disclosure:
KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to kdpjobs@kdrp.com in lieu of clicking Apply. Please include the job title and location or Job ID # in the email subject line in order for your email application to be considered.
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The Manager of Brand Integrationsis responsible fortranslating brand strategies into large-scale, tentpole programs that drivescalablecommercial impact. This role focuses on executing brand strategies through the creation and execution of key retail initiatives, brand partnerships, consumer activation events, and other high-visibility activations. Thismanagerworks cross-functionally to ensure these efforts are seamlessly integrated into the broader marketing and commercial ecosystems, reinforcing brand equity at every touchpoint through strategic thinking and hands‑on activation. Ideal Manager of Brand Integrations
Combines strategic thinking, creativity with commercial discipline, cross‑functional leadership with genuine respect for diverse expertise. Possesses retail knowledge and fluency in both shopper and consumer insights. Demonstrates authentic passion for consumer behavior through obsessive curiosity about evolving behaviors, cultural movements, and current and future trends. Can establish clear KPIs and post‑mortem evaluation processes that measure program success, extract insights, and continuously improve execution. Elevates tentpoles into brand‑building moments that connect consumer insight → creative storytelling → retail activation → measurable business impact. Shows drive to push work forward, judgement to make smart calls under ambiguity, and influence to rally teams around excellence. Leads with confidence. Disqualifying Behaviors
Tactical thinker, not strategic: Can't connect activations to broader business objectives or explain the 'why' behind decisions—only describes what they did, not why it mattered. Can't distinguish shopper vs. consumer insights, speaks generically, shows no curiosity about trends, and hasn't done recent retail/shopper observation. Describes 'managing' instead of 'influencing', escalates problems rather than solving them, and can't demonstrate leading peers across functions without direct reports. Passive and reactive: Waits for direction, accepts 'good enough' work, blames others when things fail, and shows low ownership or energy about past results. Hides behind 'we' instead of owning 'I': Constantly says 'we did this' or 'the team achieved that' without articulating their specific contribution, decision‑making role, or personal accountability for outcomes—signals lack of ownership mentality. Uncomfortable with business metrics: Vague about ROI/KPIs, can't discuss building business cases or defending budgets, and relies only on soft metrics without connecting to business outcomes. Total Rewards
Salary Range: $96,800 - $120,000 Actual placement within the compensation range may vary depending on experience, skills, and other factors Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement Annual bonus based on performance and eligibility Requirements
6+ years CPG or agency adjacent Brand Management or Shopper/Retail Marketing Brand Partnership or Sponsorship Marketing Brand Strategy or Account Leadership Field or Experiential Marketing Category Management The Classic CPG Track: Assistant Brand Manager → Associate Brand Manager → Brand Manager → this role Develops all core competencies in integrated way The Shopper/Retail‑to‑Brand Track: Shopper Marketing Coordinator → Manager → this role Strong retail/commercial foundation, may need brand strategy development The Agency‑to‑Client Track: Account Executive → Account Supervisor → this role Strong strategic/creative skills, needs CPG/retail immersion Equal Employment Opportunity Statement
Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. AI Disclosure
A.I. Disclosure:
KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to kdpjobs@kdrp.com in lieu of clicking Apply. Please include the job title and location or Job ID # in the email subject line in order for your email application to be considered.
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