Growth Marketing Specialist
Renesas Electronics Corporation, Lincoln, NE, United States
Job Description
About the Role
As a
Growth Marketing Specialist
for the Requirements Portal cell, you will own the acquisition and evaluation funnel from first touch through workspace/evaluation signup, with a clear handoff to the PLG team post-signup.
You will serve as the campaign backbone for quarterly initiatives — turning qualitative personas and performance data into clear segmentation, targeted nurture journeys, and funnel improvements. You will own the experimentation roadmap and work closely with the product marketing, content, marketing execution, and product/PLG teams to ensure a clean handoff at evaluation signup and tight feedback loops on lead quality.
This is a senior individual contributor role. You will report to the marketing lead for the Requirements Portal.
Key Responsibilities
Campaign Architecture & Segmentation
Design the end-to-end funnel for quarterly campaigns
Define audience segmentation logic from qualitative personas and analytics
Coordinate with marketing ops on CRM structure for campaign flows
Ensure traffic is routed into relevant nurture journeys
Evaluation Funnel Optimization
Own conversion from brand/content → landing page → evaluation signup
Optimize evaluation signup rate and cost per evaluation
Define and monitor evaluation signup flow quality metrics
Identify friction points pre-signup
Systematic Lead Nurturing
Design structured nurture sequences by segment
Build reactivation flows for dormant prospects
Experimentation & A/B Testing
Run structured experiments on landing pages, messaging, and CTAs
Test channels (paid and organic) and messaging variations
Develop a testing roadmap tied to quarterly campaigns
Data, Insights & Funnel Intelligence
Report on funnel KPIs (traffic → signup → quality)
Analyze campaign performance
Translate data into actionable insights for PMM, brand, and product
Cross-Functional Alignment
Partner with marketing ops for execution
Coordinate with the product/PLG team for clean handoff
Provide campaign intelligence to PMM
Inform vertical strategy with performance data
Qualifications
Required
5 to 8 years of experience in growth marketing for B2B SaaS (or comparable product‑led funnels)
Proven ability to design segmentation and nurture journeys that drive measurable conversion improvements
Strong experimentation skills (hypothesis design, test execution, analysis, decision‑making)
Strong analytical skills and comfort working with dashboards and attribution (tooling specifics flexible)
Experience partnering with marketing ops, agencies, and cross-functional stakeholders
Fluent English, written and verbal
Preferred
Experience marketing to technical audiences (engineering, product development, manufacturing)
Familiarity with evaluation or trial funnels and how to qualify intent pre‑signup
Experience supporting industry vertical campaigns (messaging, segmented nurture, performance by vertical)
Basic understanding of requirements management, verification planning, or hardware development workflows
Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.
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As a
Growth Marketing Specialist
for the Requirements Portal cell, you will own the acquisition and evaluation funnel from first touch through workspace/evaluation signup, with a clear handoff to the PLG team post-signup.
You will serve as the campaign backbone for quarterly initiatives — turning qualitative personas and performance data into clear segmentation, targeted nurture journeys, and funnel improvements. You will own the experimentation roadmap and work closely with the product marketing, content, marketing execution, and product/PLG teams to ensure a clean handoff at evaluation signup and tight feedback loops on lead quality.
This is a senior individual contributor role. You will report to the marketing lead for the Requirements Portal.
Key Responsibilities
Campaign Architecture & Segmentation
Design the end-to-end funnel for quarterly campaigns
Define audience segmentation logic from qualitative personas and analytics
Coordinate with marketing ops on CRM structure for campaign flows
Ensure traffic is routed into relevant nurture journeys
Evaluation Funnel Optimization
Own conversion from brand/content → landing page → evaluation signup
Optimize evaluation signup rate and cost per evaluation
Define and monitor evaluation signup flow quality metrics
Identify friction points pre-signup
Systematic Lead Nurturing
Design structured nurture sequences by segment
Build reactivation flows for dormant prospects
Experimentation & A/B Testing
Run structured experiments on landing pages, messaging, and CTAs
Test channels (paid and organic) and messaging variations
Develop a testing roadmap tied to quarterly campaigns
Data, Insights & Funnel Intelligence
Report on funnel KPIs (traffic → signup → quality)
Analyze campaign performance
Translate data into actionable insights for PMM, brand, and product
Cross-Functional Alignment
Partner with marketing ops for execution
Coordinate with the product/PLG team for clean handoff
Provide campaign intelligence to PMM
Inform vertical strategy with performance data
Qualifications
Required
5 to 8 years of experience in growth marketing for B2B SaaS (or comparable product‑led funnels)
Proven ability to design segmentation and nurture journeys that drive measurable conversion improvements
Strong experimentation skills (hypothesis design, test execution, analysis, decision‑making)
Strong analytical skills and comfort working with dashboards and attribution (tooling specifics flexible)
Experience partnering with marketing ops, agencies, and cross-functional stakeholders
Fluent English, written and verbal
Preferred
Experience marketing to technical audiences (engineering, product development, manufacturing)
Familiarity with evaluation or trial funnels and how to qualify intent pre‑signup
Experience supporting industry vertical campaigns (messaging, segmented nurture, performance by vertical)
Basic understanding of requirements management, verification planning, or hardware development workflows
Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.
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