Creative Content Strategy Associate
Recruiting - L148 Template, New York, NY, United States
NY - BNY, Brooklyn Navy Yard, 141 Flushing Avenue, Building 77, 14th Floor, Brooklyn, NY 11205, USA
The Associate, Creative Content Strategy supports the planning and execution of Lafayette 148’s digital storytelling across platforms. Working closely with the Senior Director, Creative Content & Copy, this role is instrumental in bringing seasonal campaigns and brand narratives to life across paid media, social, email and ecommerce. The role offers exposure to the full lifecycle of campaign development, from early creative planning through digital execution and is ideal for someone who can balance strategic thinking with hands on execution.
Key Responsibilities Strategic & Operational Support
Connect campaign strategy to channel execution by identifying content needs early and coordinating planning across creative, marketing and ecommerce teams.
Build decks and presentations for campaign planning, leadership reviews and content recaps
Maintain content calendars and campaign timelines
Support exploration of emerging AI tools and technologies that can streamline content planning, briefing and workflow management
Partner with the Senior Director, Creative Content & Copy to support digital storytelling across campaigns, product launches and seasonal brand moments
Contribute creative content ideas and help identify opportunities to extend campaign narratives across platforms
Partner with the Copy Manager to help develop first-pass briefs and content direction for paid social and other digital touchpoints, translating campaign messaging into channel-specific executions
Analyze content performance, industry trends and competitor activity to inform future content planning
Photo Shoot Planning & Production Support
Support the planning and coordination of seasonal editorial campaign photoshoots and special projects with a focus on digital content needs
Assist in developing brief decks, shot lists and visual references that support ecommerce, social, email and paid media
Help translate business priorities, key buys and merchandising focus into shoot briefs and content needs for digital channels
Assist with photoshoot preparation including prop sourcing, set references and creative boarding as needed
Help identify content opportunities that extend campaign storytelling across digital channels
Partner with the Asset Manager to communicate campaign and channel-specific content needs
Help ensure required assets are captured and available to support social, email, paid media and ecommerce storytelling
Support the rollout of campaign content across digital platforms in collaboration with cross-functional teams
Partner with ecommerce teams on homepage storytelling, editorial content and seasonal campaign launches
Social Media & Content Calendar Management
Manage and maintain the organic social media content calendar across platforms
Calendarize social content aligned with campaign and seasonal storytelling
Propose and plan Instagram Stories and TikTok content in partnership with the Copy Manager
Desired Background
2–4 years of experience in digital marketing, social media, content strategy or campaign marketing within fashion, luxury, lifestyle or editorial environments
Skills
Strong understanding of digital content ecosystems including social media, ecommerce, email marketing and paid media
Highly organized with strong project management skills and attention to detail
Strong visual sensibility and familiarity with fashion and luxury storytelling
Excellent communication and presentation skills including proficiency in Microsoft Office, Adobe software and relevant content management platforms
Ability to manage multiple projects and deadlines in a fast-paced environment
Interest in fashion, culture and digital storytelling with an understanding of the modern luxury consumer
The base salary range for this position is $55,000 – $60,000. Base pay offered may vary depending on skills, experience, and location.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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The Associate, Creative Content Strategy supports the planning and execution of Lafayette 148’s digital storytelling across platforms. Working closely with the Senior Director, Creative Content & Copy, this role is instrumental in bringing seasonal campaigns and brand narratives to life across paid media, social, email and ecommerce. The role offers exposure to the full lifecycle of campaign development, from early creative planning through digital execution and is ideal for someone who can balance strategic thinking with hands on execution.
Key Responsibilities Strategic & Operational Support
Connect campaign strategy to channel execution by identifying content needs early and coordinating planning across creative, marketing and ecommerce teams.
Build decks and presentations for campaign planning, leadership reviews and content recaps
Maintain content calendars and campaign timelines
Support exploration of emerging AI tools and technologies that can streamline content planning, briefing and workflow management
Partner with the Senior Director, Creative Content & Copy to support digital storytelling across campaigns, product launches and seasonal brand moments
Contribute creative content ideas and help identify opportunities to extend campaign narratives across platforms
Partner with the Copy Manager to help develop first-pass briefs and content direction for paid social and other digital touchpoints, translating campaign messaging into channel-specific executions
Analyze content performance, industry trends and competitor activity to inform future content planning
Photo Shoot Planning & Production Support
Support the planning and coordination of seasonal editorial campaign photoshoots and special projects with a focus on digital content needs
Assist in developing brief decks, shot lists and visual references that support ecommerce, social, email and paid media
Help translate business priorities, key buys and merchandising focus into shoot briefs and content needs for digital channels
Assist with photoshoot preparation including prop sourcing, set references and creative boarding as needed
Help identify content opportunities that extend campaign storytelling across digital channels
Partner with the Asset Manager to communicate campaign and channel-specific content needs
Help ensure required assets are captured and available to support social, email, paid media and ecommerce storytelling
Support the rollout of campaign content across digital platforms in collaboration with cross-functional teams
Partner with ecommerce teams on homepage storytelling, editorial content and seasonal campaign launches
Social Media & Content Calendar Management
Manage and maintain the organic social media content calendar across platforms
Calendarize social content aligned with campaign and seasonal storytelling
Propose and plan Instagram Stories and TikTok content in partnership with the Copy Manager
Desired Background
2–4 years of experience in digital marketing, social media, content strategy or campaign marketing within fashion, luxury, lifestyle or editorial environments
Skills
Strong understanding of digital content ecosystems including social media, ecommerce, email marketing and paid media
Highly organized with strong project management skills and attention to detail
Strong visual sensibility and familiarity with fashion and luxury storytelling
Excellent communication and presentation skills including proficiency in Microsoft Office, Adobe software and relevant content management platforms
Ability to manage multiple projects and deadlines in a fast-paced environment
Interest in fashion, culture and digital storytelling with an understanding of the modern luxury consumer
The base salary range for this position is $55,000 – $60,000. Base pay offered may vary depending on skills, experience, and location.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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