Sr. Manager, LITFULO Consumer Marketing

United States - Pennsylvania - Collegeville United States - New York - New York City We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place. About the Role The LITFULO Senior Marketing Manager will support the Consumer Marketing Director(s) for alopecia areata. Responsibilities include developing and executing unbranded and branded campaigns, creating messaging and assets, strategic and tactical development, and media planning. The role also offers opportunities to lead specific tactics such as finance reconciliation, patient advocacy partnerships, and digital marketing tactics. The position reports to the US LITFULO Lead. Role Responsibilities Support the Consumer Director in developing and executing best-in-class consumer campaigns, messaging, media planning, and strategy. Lead execution of consumer assets including patient ambassador recruitment, patient testimonial shoots, display and social ad development, and print collateral. Track budgets and reconcile consumer spend and invoice tracking. Partner with Corporate Affairs on celebrity/influencer activation. Support development and execution of insights-driven, long- and short-term patient strategy and tactics. Support media strategy, budget, and plan across omnichannel ecosystem. Collaborate with cross‑functional teams to improve cohesion across customers. Champion innovation and apply learnings from other brands and industries to elevate approaches. Qualifications 6+ years of broad pharmaceutical experience with a minimum of 2 years of U.S. marketing experience, including video/still production, digital and social ad development, and content strategy. Proven track record of working cross‑functionally. Proactive self‑starter who initiates and functions autonomously. Strong communication and presentation skills. Demonstrated strategic and tactical marketing capabilities with proven creative and analytical skills. Strong team player. Nice‑to‑Have Experience in dermatology Rx category. Prior experience with campaign launch. High learning agility and ability to think strategically through ambiguity and change. Excellent analytic and problem‑solving and planning capabilities. Track record of operating in a fast‑paced, high‑energy environment. Strong business acumen and communication skills for a wide variety of audiences. Ability to work in white space without a roadmap, detail‑oriented, action‑driven, and creative mindset. Benefits Pfizer offers a comprehensive benefits package, including a 401(k) plan with matching contributions, paid vacation, holidays, personal days, caregiver and parental leave, medical, prescription drug, dental and vision coverage, and additional benefits tailored to location. Eligibility to participate in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and share‑based long‑term incentive program. Eligibility & EEO Candidates must be authorized to be employed in the U.S. by any employer. U.S. work visa sponsorship (TN, O‑1, H‑1B, etc.) is not available for this role now or in the future. Pfizer is an E‑Verify employer and is committed to equal opportunity in employment. This position requires permanent work authorization in the United States. Sunshine Act Pfizer reports payments and other transfers of value to healthcare providers as required by federal and state transparency laws. If you are a licensed physician who incurs recruiting expenses reimbursed by Pfizer, those expenses may be reported under the Sunshine Act. If you have questions about this matter, please contact your Talent Acquisition representative. #J-18808-Ljbffr