Remote Marketing Director for Educational Materials

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director of Homeschool Marketing - REMOTE. In this pivotal role, you will elevate and expand marketing initiatives that align with ambitious goals for awareness, demand, and revenue. You will develop and execute a comprehensive marketing strategy, promoting a wide range of activities across various channels. Harnessing your expertise in the homeschool sector, you'll manage a small team and work closely with stakeholders to ensure marketing aligns seamlessly with business objectives. Your influence will help position our partner as a leader in the homeschool curriculum market, driving impactful results and fostering a culture of collaboration. Accountabilities Develop and implement the annual marketing strategy and budget. Create multi-channel campaigns targeting diverse customer segments. Oversee content that establishes thought leadership in the homeschool market. Lead external partnerships with digital marketing, PR, and content agencies. Monitor market trends to maintain competitive advantage. Establish marketing KPIs to assess performance and optimize strategies.Mentor and grow an internal marketing team, promoting professional development. Requirements 7+ years of direct-to-consumer homeschool marketing experience. In-depth understanding of the homeschool market and buyer personas. Experience in creating successful digital marketing campaigns. Proven ability to manage and grow affiliate marketing programs. Strong problem-solving skills and collaborative mindset.Excellent communication and presentation skills. Highly detail-oriented with strong project management abilities. Proficiency in marketing technology tools, including HubSpot. Familiarity with CRM systems and eCommerce platforms like WooCommerce. Bachelor’s degree in marketing or communications. Benefits Flexible remote work environment. Opportunity to lead a growing team. Access to continuous professional development. Collaborative work culture. Health and wellness benefits. Competitive salary and performance-based incentives. Supportive and dynamic workplace focused on educational impact. #J-18808-Ljbffr