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Assoc. Dir , Market Research

MSD Malaysia, Rahway, NJ, United States


* Implement market research studies and manage budget of projects; brief market research vendor partners to deliver what is required (e.g. objectives, timeline, compliance requirements, actionable insights and recommendations); understand vendor capabilities, quality requirements, and recommend innovative options.* Articulate the rationale, hypotheses, and methodology of research approaches to both the manager and the franchise / client team proactively and ensure the business objectives are met and communicated in an effective way.* Able to assess and direct vendor technical capabilities and manage risks in the analytic process* Proactively communicate and facilitate discussion with marketing / commercial teams to ensure that insights are considered in decision-making and planning; integrate a variety of sources/studies to present strategic options to the extended team; provide consultative guidance to marketing / commercial team(s).* Collaborate proactively with cross-functional business partners including marketing communications, market access, commercial team, and the advertising agency to ensure optimal integration for launch and post-launch activities.* Work with the forecasting team to Assist with analysis to inform the strategic assumptions that are built into brand forecasts and tracking of key performance indicators and benchmarking dashboards.* Partner with other analytic functions to advance the use of novel data sources including Real World Data.* Work on and lead ad hoc franchise-wide initiatives as needed.* Minimum of eight (8) years of experience in pharmaceutical marketing/market research* Past roles in market research, analytics, sales, forecasting, access and pricing, marketing or competitive intelligence* Well-developed analytical and problem-solving skills; demonstrated ability to think strategically and objectively* Expertise in quantitative and qualitative research methodologies and understanding of secondary data sets/analytics and epidemiology data.* Proven analytical expertise and ability to communicative research outputs with effective storytelling that turn data into actionable insights.* Act as a strategic consultant with ability to quickly establish relationships of trust and credibility and develop effective partnerships with multiple stakeholders and team members* Proficient technical aptitude to build expertise with various current and innovative market research techniques to provide unique solutions in a rapidly evolving therapeutic area and market landscape* Ability and comfort in prioritizing and managing multiple requests from both marketing points and extended team members* Ability to communicate effectively and a strong desire to lead change* Launch excellence* Early commercial development knowledge* Familiarity with marketing strategy development* Strong leadership skills around customer focus, decision making, courage & candor, and collaboration / teamwork* Solid project management skills* Ability to motivate without authority* Ability to support transformation and manage change in a fast-paced environment**Los Angeles Residents Only:** We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance #J-18808-Ljbffr