Marketing Specialist, UC College-Conservatory of Music
Inside Higher Ed, Cincinnati, OH, United States
Job Overview
Provide support for the University of Cincinnati College-Conservatory of Music’s marketing and communications initiatives, including content creation and monitoring engagement with target audiences. This position will primarily be responsible for developing, implementing and revising marketing campaigns and marketing materials to support CCM’s academic offerings and public performances. Develop content and manage and assess the effectiveness of paid marketing campaigns and advertising opportunities, providing regular campaign performance reporting to CCM’s Director of Marketing and Communications.
Essential Functions
Plan, manage and track advertising placements and ad campaign performance for both CCM’s academic offerings and its public performances. Monitor and evaluate campaign performances, recommending changes as needed.
Conduct market research and generate leads to optimize performance.
Work with leadership in CCM’s Box Office to institute audience feedback surveys. Analyze survey results and provide recommendations for marketing optimizations to improve ticket sales performance.
Manage and assess college’s analytics, utilizing and reporting data to provide guidance for marketing and communication initiatives. Develop customer and department profiles based on data analyses.
Provide recommendations on campaign-specific ad spend budgets to CCM’s Director of Marketing and Communications.
Create and maintain social media content, including organic social media content and boosted/paid social media marketing campaigns. Analyze engagement metrics and develop strategies to optimize content and experience on various social media platforms.
Create targeted eblasts and e-newsletters.
Assist with other brand storytelling, web content management, and promotional efforts as needed.
Follow all appropriate university purchasing procedures when making ad buys. Coordinate any necessary bidding processes regarding advertising and promotional materials.
Monitor campaign-specific expenses to ensure all marketing/advertising activities stay within budget parameters. Complete expense reporting for all marketing expenses and ad buys.
Recommend cost containment proposals where applicable.
Perform related duties based on departmental need.
Required Education Bachelor’s Degree. Five (5) years of relevant education, experience and/or other specialized training can fulfill minimum education and experience requirements.
Required Experience One (1) year of experience in development and implementation of marketing and/or advertising plans.
Additional Qualifications Considered
Experience with Adobe Experience Manager
Experience with Google Ads and Google Analytics
Experience with Meta/Facebook Ads Manager, TikTok Ads Manager and other social media advertising and digital advertising platforms
Experience with Constant Contact or similar email marketing platforms
Experience with SAP Concur Expense Management Software, or similar expense reporting programs
Knowledge of Adobe Creative Suite software
Understanding of Web Content Accessibility Guidelines (WCAG)
Proficiency with SEO tools
Familiarity with AP Style
Superb verbal and written communication skills
Strong interpersonal skills
Strong problem-solving skills
Ability to work well in a team environment
Strong time management skills
Excellent multitasking skills
Strong analytical skills
Highly developed attention to detail
Ability to work in a fast-paced environment
Ability to prioritize tasks and meet deadlines
Physical Requirements / Work Environment
Office environment – no specific unusual physical or environmental demands.
Compensation and Benefits Benefits
Competitive salary range of $52,000 – $55,560 based on experience
Comprehensive health coverage (medical, dental, vision, prescription)
Flexible spending accounts & wellness programs
Professional development & mentorship opportunities
Tuition remission for you and eligible dependents covering tuition costs for nearly all undergraduate and graduate programs
Robust retirement plans: state pension plans (OPERS, STRS) or an Alternative Retirement Plan (ARP), with UC contributing 14–18% of your salary based on position
Work‑life balance policies: vacation and sick time; 11 paid holidays and additional end‑of‑year paid time off; 6 weeks paid parental leave for new parents
Equal Opportunity Employer. Building a workplace where all qualified applicants will receive consideration for employment, including Individuals with Disabilities and Protected Veterans.
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Essential Functions
Plan, manage and track advertising placements and ad campaign performance for both CCM’s academic offerings and its public performances. Monitor and evaluate campaign performances, recommending changes as needed.
Conduct market research and generate leads to optimize performance.
Work with leadership in CCM’s Box Office to institute audience feedback surveys. Analyze survey results and provide recommendations for marketing optimizations to improve ticket sales performance.
Manage and assess college’s analytics, utilizing and reporting data to provide guidance for marketing and communication initiatives. Develop customer and department profiles based on data analyses.
Provide recommendations on campaign-specific ad spend budgets to CCM’s Director of Marketing and Communications.
Create and maintain social media content, including organic social media content and boosted/paid social media marketing campaigns. Analyze engagement metrics and develop strategies to optimize content and experience on various social media platforms.
Create targeted eblasts and e-newsletters.
Assist with other brand storytelling, web content management, and promotional efforts as needed.
Follow all appropriate university purchasing procedures when making ad buys. Coordinate any necessary bidding processes regarding advertising and promotional materials.
Monitor campaign-specific expenses to ensure all marketing/advertising activities stay within budget parameters. Complete expense reporting for all marketing expenses and ad buys.
Recommend cost containment proposals where applicable.
Perform related duties based on departmental need.
Required Education Bachelor’s Degree. Five (5) years of relevant education, experience and/or other specialized training can fulfill minimum education and experience requirements.
Required Experience One (1) year of experience in development and implementation of marketing and/or advertising plans.
Additional Qualifications Considered
Experience with Adobe Experience Manager
Experience with Google Ads and Google Analytics
Experience with Meta/Facebook Ads Manager, TikTok Ads Manager and other social media advertising and digital advertising platforms
Experience with Constant Contact or similar email marketing platforms
Experience with SAP Concur Expense Management Software, or similar expense reporting programs
Knowledge of Adobe Creative Suite software
Understanding of Web Content Accessibility Guidelines (WCAG)
Proficiency with SEO tools
Familiarity with AP Style
Superb verbal and written communication skills
Strong interpersonal skills
Strong problem-solving skills
Ability to work well in a team environment
Strong time management skills
Excellent multitasking skills
Strong analytical skills
Highly developed attention to detail
Ability to work in a fast-paced environment
Ability to prioritize tasks and meet deadlines
Physical Requirements / Work Environment
Office environment – no specific unusual physical or environmental demands.
Compensation and Benefits Benefits
Competitive salary range of $52,000 – $55,560 based on experience
Comprehensive health coverage (medical, dental, vision, prescription)
Flexible spending accounts & wellness programs
Professional development & mentorship opportunities
Tuition remission for you and eligible dependents covering tuition costs for nearly all undergraduate and graduate programs
Robust retirement plans: state pension plans (OPERS, STRS) or an Alternative Retirement Plan (ARP), with UC contributing 14–18% of your salary based on position
Work‑life balance policies: vacation and sick time; 11 paid holidays and additional end‑of‑year paid time off; 6 weeks paid parental leave for new parents
Equal Opportunity Employer. Building a workplace where all qualified applicants will receive consideration for employment, including Individuals with Disabilities and Protected Veterans.
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