Senior Campaign Content Strategist
Ursus Inc, Pleasanton, CA, United States
JOB TITLE:
Senior Campaign Content Strategist
LOCATION:
Pleasanton, CA or NYC, NY
DURATION:
6 months
RATE RANGE:
$65-$70/hr POSITION SUMMARY: We are seeking a seasoned, high-caliber Senior Campaign Content Strategist to lead the strategic planning and execution of our global marketing content. We need a self-starting expert who has a proven track record of building comprehensive content strategies from the ground up. As a key member of the Campaign Center of Excellence (CCOE), you will be the primary architect of our content packs, ensuring every asset is purposefully aligned with the buyer s journey. You will work autonomously to bridge gaps between regional, digital, and media teams, transforming high-level business goals into sophisticated content frameworks.
RESPONSIBILITIES: Strategic Leadership:
Lead end-to-end content planning by conducting deep-dive analysis to identify and fill strategic gaps in collaboration with global and digital partners. Asset Development:
Architect and execute "campaign content packs" that follow complex message hierarchies, providing a seamless mix of assets across the entire buyer s journey. Cross-Functional Partnership:
Act as a critical liaison between digital and media teams to ensure content supports core platform experiences (including workday.com) and meets performance goals. Operations & Delivery:
Partner with Content Operations to ensure the high-velocity delivery of assets stays on schedule and aligns with socialized timelines. Audience Mapping:
Create advanced content frameworks that capture nuanced audience preferences and align our global output accordingly. Global Launches:
Drive the launch of high-impact global initiatives, including thought leadership, analyst reports, and scalable brand campaigns. Regional Collaboration:
Co-develop content with regional teams to ensure global consistency while maintaining local market relevance. Campaign Alignment:
Represent the CCOE on Campaign Councils, providing strategic input to align disparate content workstreams across the organization.
QUALIFICATIONS: Experience:
7+ years of experience in content strategy, specifically within B2B tech or enterprise software environments. Autonomy:
Proven ability to work as a self-starter. You should be comfortable navigating ambiguity and driving projects to completion with minimal supervision. Strategic Depth:
Extensive background in developing original content strategies you don t just execute a plan; you build the blueprint. Finance Expertise:
Prior experience creating content tailored to a Finance audience (CFOs, Controllers, FP&A) Full-Funnel Mastery:
Deep understanding of how content functions at every stage of the funnel, from top-of-funnel awareness to late-stage conversion. Communication:
Exceptional stakeholder management skills with the ability to influence cross-functional teams and senior leadership.
BENEFITS SUMMARY:
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, unless otherwise stated. In addition to base compensation, full-time roles are eligible for Medical, Dental, Vision, Commuter and 401K benefits with company matching.
IND123
Senior Campaign Content Strategist
LOCATION:
Pleasanton, CA or NYC, NY
DURATION:
6 months
RATE RANGE:
$65-$70/hr POSITION SUMMARY: We are seeking a seasoned, high-caliber Senior Campaign Content Strategist to lead the strategic planning and execution of our global marketing content. We need a self-starting expert who has a proven track record of building comprehensive content strategies from the ground up. As a key member of the Campaign Center of Excellence (CCOE), you will be the primary architect of our content packs, ensuring every asset is purposefully aligned with the buyer s journey. You will work autonomously to bridge gaps between regional, digital, and media teams, transforming high-level business goals into sophisticated content frameworks.
RESPONSIBILITIES: Strategic Leadership:
Lead end-to-end content planning by conducting deep-dive analysis to identify and fill strategic gaps in collaboration with global and digital partners. Asset Development:
Architect and execute "campaign content packs" that follow complex message hierarchies, providing a seamless mix of assets across the entire buyer s journey. Cross-Functional Partnership:
Act as a critical liaison between digital and media teams to ensure content supports core platform experiences (including workday.com) and meets performance goals. Operations & Delivery:
Partner with Content Operations to ensure the high-velocity delivery of assets stays on schedule and aligns with socialized timelines. Audience Mapping:
Create advanced content frameworks that capture nuanced audience preferences and align our global output accordingly. Global Launches:
Drive the launch of high-impact global initiatives, including thought leadership, analyst reports, and scalable brand campaigns. Regional Collaboration:
Co-develop content with regional teams to ensure global consistency while maintaining local market relevance. Campaign Alignment:
Represent the CCOE on Campaign Councils, providing strategic input to align disparate content workstreams across the organization.
QUALIFICATIONS: Experience:
7+ years of experience in content strategy, specifically within B2B tech or enterprise software environments. Autonomy:
Proven ability to work as a self-starter. You should be comfortable navigating ambiguity and driving projects to completion with minimal supervision. Strategic Depth:
Extensive background in developing original content strategies you don t just execute a plan; you build the blueprint. Finance Expertise:
Prior experience creating content tailored to a Finance audience (CFOs, Controllers, FP&A) Full-Funnel Mastery:
Deep understanding of how content functions at every stage of the funnel, from top-of-funnel awareness to late-stage conversion. Communication:
Exceptional stakeholder management skills with the ability to influence cross-functional teams and senior leadership.
BENEFITS SUMMARY:
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, unless otherwise stated. In addition to base compensation, full-time roles are eligible for Medical, Dental, Vision, Commuter and 401K benefits with company matching.
IND123