Digital Marketing Specialist

• Assist in executing digital marketing campaigns across channels such as paid social, email marketing, digital display, and podcast sponsorships • Support SEO/SEM initiatives and analyze campaign performance using web analytics tools • Create and edit marketing content, including copy for campaigns and newsletters • Coordinate with external agencies, designers, and vendors to ensure brand consistency and quality deliverables • Monitor campaign performance, prepare reports, and provide insights on key metrics and trends • Review media plans, budgets, and invoices to ensure effective use of marketing spend • Experience in digital marketing, campaign execution, or related field• Knowledge of paid social, email marketing, SEO/SEM, and web analytics• Strong writing, editing, and communication skills• Familiarity with tools such as Microsoft Office, Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign)• Basic understanding of HTML/CSS and content management systems• Experience with CRM tools like Salesforce is a plus