Senior Manager, Digital
LVMH Group, New York, NY, United States
The Senior Digital Manager will act as an integrator, strategist, and transformation lead within our Digital Center of Excellence.
This role sits horizontally across Paid Media, Ecommerce, CRM, and Entertainment Marketing, helping connect strategies, identify gaps, and drive a more cohesive digital ecosystem across our brand portfolio.
This role also acts as a close partner to Digital leadership, representing an integrated digital point of view across brands, teams, and initiatives.
The role is both strategic and hands‑on: you will shape frameworks and pilots, but also roll up your sleeves to move initiatives forward in complex, matrixed environments. You will be the primary driver of digital innovation pilots, moving us from traditional siloed execution to a real‑time, data‑driven, and AI‑enabled ecosystem.
Office/Location: Hybrid 3x a week based out of NYC Office.
Job responsibilities Digital Strategy & Integration in partnership with Brand Leads and COE Leads
Partner with COE channel owners to guide priorities and frameworks, without owning day to day channel execution
Act as strategic integrator across Paid Media, Ecommerce, CRM and Entertainment Marketing
Help steward a consistent digital strategy framework across brands, in partnership with brand and digital leads
Translate brand objectives into clear digital priorities, trade offs, and roadmaps
Ensure digital initiatives feel connected rather than channel by channel
Lead and coordinate key digital transformation initiatives and pilots across Social, Paid Media, and emerging AI use cases, from definition through learning and scale
In tandem with COE, identify emerging AI use cases across marketing and commerce
Own pilot governance: objectives, scope, success metrics, learnings, and next steps
Act as the connective tissue between internal teams, agencies, and external partners
Monitor KPIs and performance pilots
Profile Ecosystem Health & Auditing
Conduct gap analysis across brand ecosystems, spanning customer journey, data utilization, and platform performance (e.g., store locators, tagging, UX & CRM to media integration)
Work with channel owners to prioritize fixes and improvements based on gap analysis
With Sr. Director, establish an organization-wise view to how data, content, media and technology work together in partnerships with IT and technical resources
Identify analytics opportunities across digital ecosystems (social listening, trend detection) and propose solutions in line with brand needs. Provide approach to reporting and analytics with those tools
Co‑manager and co‑own existing digital solutions with business partners across Ecommerce and CRM (i.e. Salsify)
Thought Leadership & Future Thinking
Partner with Digital leadership to shape the broader digital and AI roadmap
Stay close to emerging trends in media, commerce, CRM, social and AI
Bring informed, pragmatic recommendations — not hype
Other
Maintain a flexible and adaptable mindset by continually evaluating, revising and responding with agility to meet rapidly evolving business needs, and perform other functions and duties as assigned
Education
Bachelor’s Degrees, or MBA Degree and/or years of equivalent experience
Professional Experience & Skills Professional Experience
7-10 years of experience in digital marketing or digital strategy
Experience working in complex, matrixed organizations (global/local, COE, agency + brand)
Skill Set
Strong strategic thinker who can also execute
Comfortable operating in ambiguity and building structure where none exists
Solid technical foundation (measurement, tagging, platforms, data flows) — not a developer, but fluent
Excellent communicator who can align stakeholders and working teams
Understanding of the U.S. three‑tier distribution system, a plus
Mindset
Curious, pragmatic, and forward‑looking
Comfortable challenging the status quo constructively
Energized by building, testing, and learning — not just maintaining
Additional information
Health and Wellness: medical, dental, vision, mental health support resources, fertility and family building programs
Financial Benefits: competitive salary, retirement savings plan (e.g., 401(k) with company match), financial coaching, legal resources, commuter benefits, pet, renter, home and auto group rates, life insurance and disability coverage
Work‑Life Balance: hybrid work schedule, generous paid time off (PTO) policy, including vacation, sick leave, personal and wellness days and paid parental leave
Professional Development: opportunities for training and continuing education, tuition reimbursement
Employee Perks: Plum Benefits and Perkspot
External applicants must be currently authorized to work in the United States on a full‑time basis.
Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.
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This role sits horizontally across Paid Media, Ecommerce, CRM, and Entertainment Marketing, helping connect strategies, identify gaps, and drive a more cohesive digital ecosystem across our brand portfolio.
This role also acts as a close partner to Digital leadership, representing an integrated digital point of view across brands, teams, and initiatives.
The role is both strategic and hands‑on: you will shape frameworks and pilots, but also roll up your sleeves to move initiatives forward in complex, matrixed environments. You will be the primary driver of digital innovation pilots, moving us from traditional siloed execution to a real‑time, data‑driven, and AI‑enabled ecosystem.
Office/Location: Hybrid 3x a week based out of NYC Office.
Job responsibilities Digital Strategy & Integration in partnership with Brand Leads and COE Leads
Partner with COE channel owners to guide priorities and frameworks, without owning day to day channel execution
Act as strategic integrator across Paid Media, Ecommerce, CRM and Entertainment Marketing
Help steward a consistent digital strategy framework across brands, in partnership with brand and digital leads
Translate brand objectives into clear digital priorities, trade offs, and roadmaps
Ensure digital initiatives feel connected rather than channel by channel
Lead and coordinate key digital transformation initiatives and pilots across Social, Paid Media, and emerging AI use cases, from definition through learning and scale
In tandem with COE, identify emerging AI use cases across marketing and commerce
Own pilot governance: objectives, scope, success metrics, learnings, and next steps
Act as the connective tissue between internal teams, agencies, and external partners
Monitor KPIs and performance pilots
Profile Ecosystem Health & Auditing
Conduct gap analysis across brand ecosystems, spanning customer journey, data utilization, and platform performance (e.g., store locators, tagging, UX & CRM to media integration)
Work with channel owners to prioritize fixes and improvements based on gap analysis
With Sr. Director, establish an organization-wise view to how data, content, media and technology work together in partnerships with IT and technical resources
Identify analytics opportunities across digital ecosystems (social listening, trend detection) and propose solutions in line with brand needs. Provide approach to reporting and analytics with those tools
Co‑manager and co‑own existing digital solutions with business partners across Ecommerce and CRM (i.e. Salsify)
Thought Leadership & Future Thinking
Partner with Digital leadership to shape the broader digital and AI roadmap
Stay close to emerging trends in media, commerce, CRM, social and AI
Bring informed, pragmatic recommendations — not hype
Other
Maintain a flexible and adaptable mindset by continually evaluating, revising and responding with agility to meet rapidly evolving business needs, and perform other functions and duties as assigned
Education
Bachelor’s Degrees, or MBA Degree and/or years of equivalent experience
Professional Experience & Skills Professional Experience
7-10 years of experience in digital marketing or digital strategy
Experience working in complex, matrixed organizations (global/local, COE, agency + brand)
Skill Set
Strong strategic thinker who can also execute
Comfortable operating in ambiguity and building structure where none exists
Solid technical foundation (measurement, tagging, platforms, data flows) — not a developer, but fluent
Excellent communicator who can align stakeholders and working teams
Understanding of the U.S. three‑tier distribution system, a plus
Mindset
Curious, pragmatic, and forward‑looking
Comfortable challenging the status quo constructively
Energized by building, testing, and learning — not just maintaining
Additional information
Health and Wellness: medical, dental, vision, mental health support resources, fertility and family building programs
Financial Benefits: competitive salary, retirement savings plan (e.g., 401(k) with company match), financial coaching, legal resources, commuter benefits, pet, renter, home and auto group rates, life insurance and disability coverage
Work‑Life Balance: hybrid work schedule, generous paid time off (PTO) policy, including vacation, sick leave, personal and wellness days and paid parental leave
Professional Development: opportunities for training and continuing education, tuition reimbursement
Employee Perks: Plum Benefits and Perkspot
External applicants must be currently authorized to work in the United States on a full‑time basis.
Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.
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