Performance Based Pay Per Lead Social Media Marketing Pro
Internexusla, Redondo Beach, CA, United States
LocationRedondo Beach, United States# Performance Based Pay Per Lead Social Media Marketing Pro at Internexus/AntaresLocationRedondo Beach, United StatesSalary$50 - $75 /hourJob TypeFreelanceDate PostedApril 3rd, 2026Apply NowThe Performance-Based Social Media Lead Generation Specialist is a results-driven role focused on owning the end-to-end strategy and execution of paid social campaigns. The primary objective is to drive high-quality, sales-qualified leads (SQLs) while maintaining a strict focus on lead quality and cost efficiencyThis could be a remote working position if desired.Unlike traditional salaried roles, this position is compensated based on the volume of valid leads generated, requiring a professional with a deep "owner's mindset" toward campaign scaling and optimizationA performance-based social media pro must be an expert in **Meta and TikTok Ads Manager**
capable of managing the **entire funnel from ad creative to landing page optimization** ( Their primary focus is driving **qualified leads** while monitoring metrics like **CPL and ROAS.**
Because they are paid per lead, they must possess strong **analytical skills** and a **proactive, data-driven mindset** to ensure the campaigns remain profitable and scalable. To succeed in a pay-per-lead model, the specialist must manage the full conversion funnel:* **Campaign Strategy & Execution:** Lead the design, launch, and daily management of paid social campaigns across platforms such as Meta (Facebook/Instagram), TikTok, and LinkedIn* **Lead Quality & Funnel Optimization:** Support strategic campaigns tied to a full-funnel approach (TOFU → MOFU → BOFU) to ensure leads are not just high in volume but also high in quality* **Creative & Copywriting:** Develop compelling ad creative and high-converting copy tailored to specific audience pain points and buyer personas* **Landing Page Management:** Build and optimize landing pages specifically designed for lead generation, ensuring high conversion rates and seamless tracking* **Continuous A/B Testing:** Implement rigorous testing of ad creative, headlines, audience segments, and landing page elements to improve the Cost Per Lead (CPL) over time* **Data Analysis & Reporting:** Monitor performance metrics daily, providing actionable insights on lead quality scores and attributionThe ideal candidate must be an expert in the following technical areas:* **Platform Expertise:** Deep proficiency in Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager* **Tracking & Attribution:** Expert knowledge in setting up Facebook Pixels, conversion APIs, and tracking parameters (UTMs) to ensure every lead is accurately recorded* **Analytics Tools:** Proficiency in Google Analytics 4 (GA4) and CRM platforms like HubSpot to track the lead journey from click to close (* **AI & Automation:** Ability to leverage AI tools (e.g., ChatGPT, Gamma, or platform-native AI) for creative ideation and performance optimization (* **Compliance Knowledge:** Understanding of platform-native advertising restrictions, particularly for regulated industries like healthcare or finance### **4. Qualifications*** **Experience: 1**+ years of hands-on experience in paid social media, with a proven track record of managing significant ad spend and delivering measurable lead generation results* **Education:** Bachelor’s degree in Marketing, Business, or a related field is preferred* **Certifications:** Valid certifications in Meta Blueprint, Google Ads, or HubSpot Marketing are highly desirable* **Mindset:** Highly analytical, proactive, and comfortable with a performance-based compensation structure where earnings are tied directly to outputSuccess in this role will be measured by:* **Lead Volume:** Total number of valid leads generated within a specific timeframe.* **Cost Per Lead (CPL):** Maintaining lead costs within the agreed-upon threshold (* **Lead Quality Score:** The percentage of leads that meet the "Sales-Qualified" criteria* **Conversion Rate:** The efficiency of landing pages and ad creative in turning traffic into leads### * **Per Lead Commission:** A fixed dollar amount paid for every "Qualified Lead" that meets the pre-defined criteria (e.g., verified email, phone number, and specific intent markers).* **Bonus Tiers:** Additional incentives for exceeding monthly lead volume targets or maintaining a Lead Quality Score above a certain percentage. #J-18808-Ljbffr
capable of managing the **entire funnel from ad creative to landing page optimization** ( Their primary focus is driving **qualified leads** while monitoring metrics like **CPL and ROAS.**
Because they are paid per lead, they must possess strong **analytical skills** and a **proactive, data-driven mindset** to ensure the campaigns remain profitable and scalable. To succeed in a pay-per-lead model, the specialist must manage the full conversion funnel:* **Campaign Strategy & Execution:** Lead the design, launch, and daily management of paid social campaigns across platforms such as Meta (Facebook/Instagram), TikTok, and LinkedIn* **Lead Quality & Funnel Optimization:** Support strategic campaigns tied to a full-funnel approach (TOFU → MOFU → BOFU) to ensure leads are not just high in volume but also high in quality* **Creative & Copywriting:** Develop compelling ad creative and high-converting copy tailored to specific audience pain points and buyer personas* **Landing Page Management:** Build and optimize landing pages specifically designed for lead generation, ensuring high conversion rates and seamless tracking* **Continuous A/B Testing:** Implement rigorous testing of ad creative, headlines, audience segments, and landing page elements to improve the Cost Per Lead (CPL) over time* **Data Analysis & Reporting:** Monitor performance metrics daily, providing actionable insights on lead quality scores and attributionThe ideal candidate must be an expert in the following technical areas:* **Platform Expertise:** Deep proficiency in Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager* **Tracking & Attribution:** Expert knowledge in setting up Facebook Pixels, conversion APIs, and tracking parameters (UTMs) to ensure every lead is accurately recorded* **Analytics Tools:** Proficiency in Google Analytics 4 (GA4) and CRM platforms like HubSpot to track the lead journey from click to close (* **AI & Automation:** Ability to leverage AI tools (e.g., ChatGPT, Gamma, or platform-native AI) for creative ideation and performance optimization (* **Compliance Knowledge:** Understanding of platform-native advertising restrictions, particularly for regulated industries like healthcare or finance### **4. Qualifications*** **Experience: 1**+ years of hands-on experience in paid social media, with a proven track record of managing significant ad spend and delivering measurable lead generation results* **Education:** Bachelor’s degree in Marketing, Business, or a related field is preferred* **Certifications:** Valid certifications in Meta Blueprint, Google Ads, or HubSpot Marketing are highly desirable* **Mindset:** Highly analytical, proactive, and comfortable with a performance-based compensation structure where earnings are tied directly to outputSuccess in this role will be measured by:* **Lead Volume:** Total number of valid leads generated within a specific timeframe.* **Cost Per Lead (CPL):** Maintaining lead costs within the agreed-upon threshold (* **Lead Quality Score:** The percentage of leads that meet the "Sales-Qualified" criteria* **Conversion Rate:** The efficiency of landing pages and ad creative in turning traffic into leads### * **Per Lead Commission:** A fixed dollar amount paid for every "Qualified Lead" that meets the pre-defined criteria (e.g., verified email, phone number, and specific intent markers).* **Bonus Tiers:** Additional incentives for exceeding monthly lead volume targets or maintaining a Lead Quality Score above a certain percentage. #J-18808-Ljbffr