Manager, Sales Channel Strategy & Growth GTM
Nrg Bluewater Wind, Houston, TX, United States
Manager, Sales Channel Strategy & Growth GTM
Date: Apr 10, 2026
Location: Houston, TX, US, 77010
Role Overview The Manager will play a critical role in accelerating customer acquisition and incremental channel growth across all home energy brands for the Texas Region. This individual will shape and execute strategic initiatives that support the growth of retail energy sales channels, emerging nurture channels, and select go‑to‑market initiatives. They will partner closely with GTM Retention, Sales, Marketing, Product, Pricing, Segmentation, Digital, and Operations teams to deliver aligned channel strategies, optimize performance, and support regional growth goals. They will serve as the primary strategic growth partner for Face‑to‑Face, Outbound Telemarketing, and Affiliate channels.
The ideal candidate is a proactive and collaborative insight‑driven marketer with strong program management skills, experience in retail energy, and the ability to translate strategy into coordinated execution.
Key Responsibilities
Serve as the primary strategic growth partner and day‑to‑day point of contact for push and non‑brand sales channels, ensuring clear communication, alignment, and prioritization.
Lead coordination and intake of channel marketing needs, triage requests, and translate into actionable workstreams.
Monitor channel performance across segments and markets to identify gaps, risks, and opportunities.
Build and manage lead generation and incremental acquisition programs from the ground up.
Partner with GTM retention, Sales Ops, Marketing Ops, Digital, and Pricing to optimize funnel performance.
Drive promotional planning, product messaging needs, and pricing influence for new product launches.
Support mass campaign strategy across brands through insight gathering, performance tracking, and optimization recommendations post‑launch.
Qualifications
Bachelor’s degree in business administration, marketing, economics, communications, or related field.
5+ years of experience in growth strategy, go‑to‑market planning, sales, marketing and/or business development roles, preferably in the electricity or energy industry.
Proven track record of developing and executing successful go‑to‑market strategies that drive revenue growth, channel and market expansion.
Strong analytical skills and proficiency in market research and data‑driven decision‑making.
Demonstrated ability to develop compelling and visually engaging presentations that effectively communicate complex ideas, data, and strategic plans to diverse audiences, including senior executives, stakeholders, and cross‑functional teams.
Deep understanding of deregulated electricity markets, including regulatory frameworks, competitive dynamics, and customer segments, with specific knowledge of the Texas market preferred.
Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross‑functional teams and influence key stakeholders.
Strategic mindset, with the ability to think creatively, anticipate market trends, and develop innovative solutions to complex business challenges.
Results‑oriented approach, with a focus on driving measurable outcomes and continuous improvement.
NRG Energy is committed to a drug and alcohol‑free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post‑accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Vet/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.
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Location: Houston, TX, US, 77010
Role Overview The Manager will play a critical role in accelerating customer acquisition and incremental channel growth across all home energy brands for the Texas Region. This individual will shape and execute strategic initiatives that support the growth of retail energy sales channels, emerging nurture channels, and select go‑to‑market initiatives. They will partner closely with GTM Retention, Sales, Marketing, Product, Pricing, Segmentation, Digital, and Operations teams to deliver aligned channel strategies, optimize performance, and support regional growth goals. They will serve as the primary strategic growth partner for Face‑to‑Face, Outbound Telemarketing, and Affiliate channels.
The ideal candidate is a proactive and collaborative insight‑driven marketer with strong program management skills, experience in retail energy, and the ability to translate strategy into coordinated execution.
Key Responsibilities
Serve as the primary strategic growth partner and day‑to‑day point of contact for push and non‑brand sales channels, ensuring clear communication, alignment, and prioritization.
Lead coordination and intake of channel marketing needs, triage requests, and translate into actionable workstreams.
Monitor channel performance across segments and markets to identify gaps, risks, and opportunities.
Build and manage lead generation and incremental acquisition programs from the ground up.
Partner with GTM retention, Sales Ops, Marketing Ops, Digital, and Pricing to optimize funnel performance.
Drive promotional planning, product messaging needs, and pricing influence for new product launches.
Support mass campaign strategy across brands through insight gathering, performance tracking, and optimization recommendations post‑launch.
Qualifications
Bachelor’s degree in business administration, marketing, economics, communications, or related field.
5+ years of experience in growth strategy, go‑to‑market planning, sales, marketing and/or business development roles, preferably in the electricity or energy industry.
Proven track record of developing and executing successful go‑to‑market strategies that drive revenue growth, channel and market expansion.
Strong analytical skills and proficiency in market research and data‑driven decision‑making.
Demonstrated ability to develop compelling and visually engaging presentations that effectively communicate complex ideas, data, and strategic plans to diverse audiences, including senior executives, stakeholders, and cross‑functional teams.
Deep understanding of deregulated electricity markets, including regulatory frameworks, competitive dynamics, and customer segments, with specific knowledge of the Texas market preferred.
Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross‑functional teams and influence key stakeholders.
Strategic mindset, with the ability to think creatively, anticipate market trends, and develop innovative solutions to complex business challenges.
Results‑oriented approach, with a focus on driving measurable outcomes and continuous improvement.
NRG Energy is committed to a drug and alcohol‑free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post‑accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Vet/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.
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