Product Marketing Manager, B2B
Flywire, Boston, MA, United States
Are you ready to trade your job for a journey? Become a FlyMate!
Passion, excitement & global collaboration are all core to what it means to be a FlyMate. At Flywire, we’re on a mission to deliver the world’s most important and complex payments. We use our Flywire Advantage - the combination of our next-gen payments platform, proprietary payment network and vertical specific software, to help our clients get paid, and help their customers pay with ease - no matter where they are in the world.
What more do we need to truly be unstoppable? Perhaps, that is you!
Who we are: Flywire is a global payments enablement and software company, founded more than a decade ago to solve high-stakes, high-value payments in higher education. We’ve since scaled into new regions and industry verticals and expanded our product offerings to deliver meaningful value to our clients around the world.
Today we support more than 4,800 clients across the global education, healthcare, travel & B2B industries, with diverse payment methods across 240 countries & territories and more than 140 currencies.
With over 1,200 global FlyMates, representing more than 40 nationalities, and in 12 offices world-wide, we’re looking for FlyMates to join the next stage of our journey as we continue to grow.
The Opportunity: As Flywire continues to scale its B2B software and payments platform, Product Marketing plays a central role in how we turn product capability into market impact.
This role sits at the intersection of Product and Go to Market. The focus is straightforward. Make our solutions easy to understand, easy to sell, and clearly differentiated. You will shape how we position our products, how we go to market, and how we enable teams to win. The output shows up in pipeline quality, conversion, and revenue.
You will connect product strategy, customer insight, and commercial execution. That means sharpening our story, targeting the right customers, and ensuring consistency across every touchpoint. It also means bringing real feedback from the field back into how we evolve both messaging and product direction.
What you'll do: Positioning, ICP, and Messaging
Define clear, differentiated positioning and value propositions for our B2B solutions
Own Ideal Customer Profiles and buyer personas grounded in customer and market insight
Translate complex software and payments capabilities into simple, compelling narratives
Ensure consistency across Product, Marketing, and Sales
Go to Market and Launch Execution
Lead go to market strategy for launches, releases, and commercial initiatives
Partner with Product to turn roadmap into market ready messaging and materials
Drive coordinated execution across Sales, Marketing, and Partnerships
Continuously refine approach based on performance and feedback
Enablement and Revenue Impact
Build and maintain high quality enablement materials including decks, battlecards, demos, and value narratives
Equip Sales and Relationship Management teams to position and sell effectively
Partner with Sales and RevOps to improve win rates, deal quality, and conversion
Support deal strategy in competitive situations with clear articulation of value
Customer Insight and Market Feedback
Synthesize customer feedback, win loss insights, and field input into actionable direction
Build a strong understanding of buyers, market dynamics, and competition
Feed insights back into positioning, targeting, and product decisions
AI Driven Execution
Use AI to improve speed and quality across content, messaging, and research
Experiment with workflows that increase productivity and scalability
Help shape how the team incorporates AI into day to day execution
Here’s what we’re looking for:
At least 5 to 8years of B2B product marketing experience across SaaS, payments, fintech, or similar environments
Proven track record owning positioning, go to market launches, and enablement with clear ties to pipeline, conversion, and revenue
Strong commercial and product instincts, with a clear understanding of B2B buying cycles and enterprise sales motions
Ability to translate complex products into simple, compelling value propositions that resonate with buyers
Comfortable operating cross functionally and partnering closely with Product, Sales, and broader commercial teams
Hands on experience using AI in day to day marketing workflows, with a focus on improving speed, quality, and scale
Curiosity and willingness to continuously evolve how work gets done and experiment with new approaches
Strong communication skills, both written and verbal, with the ability to influence across teams
Highly organized, able to manage multiple priorities without losing attention to detail
Bias toward action with a focus on execution and outcomes
Nice to have
Experience in payments, fintech, or vertical SaaS platforms
Experience supporting multi product or platform environments
Experience directly tying product marketing efforts to pipeline and revenue outcomes
What We Offer:
Competitive compensation
Employee Stock Purchase Plan (ESPP)
Flying Start - Our immersive Global Induction Program (Meet our Execs & Global Teams)
Work with brilliant people that will keep you on your toes, learn more about their journeys by checking out #InsideFlywire on social media
Dynamic & Global Team (we have been collaborating virtually for years!)
Wellbeing Programs (Mental Health, Wellness, Yoga/Pilates/HIIT Classes) with Global FlyMates
Competitive time off including FlyBetter Days to volunteer in your community and Digital Disconnect Days!
Great Talent & Development Programs (Managers Taking Flight – for new or aspiring managers!)
Submit today and get started! We are excited to get to know you! Throughout our process you can expect to meet different FlyMates including the Hiring Manager and other Flymates. Your Talent Acquisition Partner will walk you through the steps and be your “go-to” person for questions.
Flywire is an equal opportunity employer. With over 40 nationalities across 12 different offices, and diversity and inclusion at the core of our people agenda, we believe our FlyMates are our greatest asset, and we’re excited to watch our unique culture evolve with each new hire.
The US base salary range for this full-time position is $105,000-$122,000 plus bonus and benefits. Our salary ranges are determined by role, position level, and location. The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and several other factors, including job-related skills, experience, relevant education and training.
#J-18808-Ljbffr
Passion, excitement & global collaboration are all core to what it means to be a FlyMate. At Flywire, we’re on a mission to deliver the world’s most important and complex payments. We use our Flywire Advantage - the combination of our next-gen payments platform, proprietary payment network and vertical specific software, to help our clients get paid, and help their customers pay with ease - no matter where they are in the world.
What more do we need to truly be unstoppable? Perhaps, that is you!
Who we are: Flywire is a global payments enablement and software company, founded more than a decade ago to solve high-stakes, high-value payments in higher education. We’ve since scaled into new regions and industry verticals and expanded our product offerings to deliver meaningful value to our clients around the world.
Today we support more than 4,800 clients across the global education, healthcare, travel & B2B industries, with diverse payment methods across 240 countries & territories and more than 140 currencies.
With over 1,200 global FlyMates, representing more than 40 nationalities, and in 12 offices world-wide, we’re looking for FlyMates to join the next stage of our journey as we continue to grow.
The Opportunity: As Flywire continues to scale its B2B software and payments platform, Product Marketing plays a central role in how we turn product capability into market impact.
This role sits at the intersection of Product and Go to Market. The focus is straightforward. Make our solutions easy to understand, easy to sell, and clearly differentiated. You will shape how we position our products, how we go to market, and how we enable teams to win. The output shows up in pipeline quality, conversion, and revenue.
You will connect product strategy, customer insight, and commercial execution. That means sharpening our story, targeting the right customers, and ensuring consistency across every touchpoint. It also means bringing real feedback from the field back into how we evolve both messaging and product direction.
What you'll do: Positioning, ICP, and Messaging
Define clear, differentiated positioning and value propositions for our B2B solutions
Own Ideal Customer Profiles and buyer personas grounded in customer and market insight
Translate complex software and payments capabilities into simple, compelling narratives
Ensure consistency across Product, Marketing, and Sales
Go to Market and Launch Execution
Lead go to market strategy for launches, releases, and commercial initiatives
Partner with Product to turn roadmap into market ready messaging and materials
Drive coordinated execution across Sales, Marketing, and Partnerships
Continuously refine approach based on performance and feedback
Enablement and Revenue Impact
Build and maintain high quality enablement materials including decks, battlecards, demos, and value narratives
Equip Sales and Relationship Management teams to position and sell effectively
Partner with Sales and RevOps to improve win rates, deal quality, and conversion
Support deal strategy in competitive situations with clear articulation of value
Customer Insight and Market Feedback
Synthesize customer feedback, win loss insights, and field input into actionable direction
Build a strong understanding of buyers, market dynamics, and competition
Feed insights back into positioning, targeting, and product decisions
AI Driven Execution
Use AI to improve speed and quality across content, messaging, and research
Experiment with workflows that increase productivity and scalability
Help shape how the team incorporates AI into day to day execution
Here’s what we’re looking for:
At least 5 to 8years of B2B product marketing experience across SaaS, payments, fintech, or similar environments
Proven track record owning positioning, go to market launches, and enablement with clear ties to pipeline, conversion, and revenue
Strong commercial and product instincts, with a clear understanding of B2B buying cycles and enterprise sales motions
Ability to translate complex products into simple, compelling value propositions that resonate with buyers
Comfortable operating cross functionally and partnering closely with Product, Sales, and broader commercial teams
Hands on experience using AI in day to day marketing workflows, with a focus on improving speed, quality, and scale
Curiosity and willingness to continuously evolve how work gets done and experiment with new approaches
Strong communication skills, both written and verbal, with the ability to influence across teams
Highly organized, able to manage multiple priorities without losing attention to detail
Bias toward action with a focus on execution and outcomes
Nice to have
Experience in payments, fintech, or vertical SaaS platforms
Experience supporting multi product or platform environments
Experience directly tying product marketing efforts to pipeline and revenue outcomes
What We Offer:
Competitive compensation
Employee Stock Purchase Plan (ESPP)
Flying Start - Our immersive Global Induction Program (Meet our Execs & Global Teams)
Work with brilliant people that will keep you on your toes, learn more about their journeys by checking out #InsideFlywire on social media
Dynamic & Global Team (we have been collaborating virtually for years!)
Wellbeing Programs (Mental Health, Wellness, Yoga/Pilates/HIIT Classes) with Global FlyMates
Competitive time off including FlyBetter Days to volunteer in your community and Digital Disconnect Days!
Great Talent & Development Programs (Managers Taking Flight – for new or aspiring managers!)
Submit today and get started! We are excited to get to know you! Throughout our process you can expect to meet different FlyMates including the Hiring Manager and other Flymates. Your Talent Acquisition Partner will walk you through the steps and be your “go-to” person for questions.
Flywire is an equal opportunity employer. With over 40 nationalities across 12 different offices, and diversity and inclusion at the core of our people agenda, we believe our FlyMates are our greatest asset, and we’re excited to watch our unique culture evolve with each new hire.
The US base salary range for this full-time position is $105,000-$122,000 plus bonus and benefits. Our salary ranges are determined by role, position level, and location. The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and several other factors, including job-related skills, experience, relevant education and training.
#J-18808-Ljbffr