Senior Digital & Campaign Strategy Marketing Manager
BrightSpring Health Services, Louisville, KY, United States
Our Company
PharMerica
Overview The
Senior Digital & Campaign Strategy Marketing Manager
is responsible for leading the strategy, execution, and optimization of
integrated marketing campaigns and digital channels , incl.
paid media, website ownership, social media (handles and editorial), and webinars . This role serves as the connective tissue between campaign strategy and channel execution, ensuring consistent, high‑performing experiences across the full digital ecosystem.
Reporting to the Director of Marketing Strategy & Creative Experiences, this role partners closely with creative, content, analytics, and cross‑functional teams to deliver campaigns that drive awareness, engagement, and measurable business impact.
Schedule:
Monday - Friday, hours per business needs
Benefits and perks for You!
Medical, Dental, Vision insurance
Health Savings & Flexible Spending Accounts (up to $5,000 for childcare)
Tuition discounts & reimbursement
401(k)
Company Paid Time Off*
Shift Differential
DailyPay
Pet Insurance
Employee wellness and discount programs
*Benefits may vary by employment status
Responsibilities
Leads the development and execution of
integrated campaign strategies
aligned to brand and business objectives
Translates campaign goals into clear channel plans across paid, owned, and earned digital touchpoints
Partners with creative and channel teams to ensure campaigns are cohesive, on‑brand, and audience‑centric
Owns campaign timelines, briefs, and performance reporting
Owns the strategy, execution, and optimization of
paid digital media
(e.g., search, social, display, and other performance channels)
Manages budgets, targeting, testing, and optimization to maximize ROI and campaign effectiveness
Partners with internal teams or agencies to continuously improve performance through data‑driven insights
Serves as the primary owner of the
website and campaign landing pages , ensuring content, UX, and performance support marketing goals
Partners with digital, UX, and analytics teams to optimize journeys, conversion paths, and user experience
Maintains content governance, prioritization, and continuous improvement roadmap for web properties
Owns the organization’s
social media presence , including platform strategy, channel management, and editorial planning
Leads social content strategy in partnership with creative and content teams to support campaigns, brand storytelling, and engagement goals
Ensures consistent voice, messaging, and brand expression across all social platforms
Leads strategy and execution for
webinars and virtual programs
as part of the broader campaign mix
Partners with subject matter experts, creative teams, and channel owners to drive attendance and engagement
Measures and optimizes webinar performance and downstream impact
Defines KPIs and success metrics for campaigns and digital channels
Analyzes performance data to generate insights and recommendations
Uses learnings to refine strategies, improve execution, and inform future planning
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field
7+ years of experience in digital marketing, campaign strategy, or integrated marketing roles
Proven experience owning
campaign strategy and execution
across paid media, web, social, and digital programs
Strong understanding of digital performance metrics, analytics, and optimization best practices
Experience managing complex projects with multiple stakeholders and timelines
Excellent communication, collaboration, and presentation skills
Health care experience required
#J-18808-Ljbffr
Overview The
Senior Digital & Campaign Strategy Marketing Manager
is responsible for leading the strategy, execution, and optimization of
integrated marketing campaigns and digital channels , incl.
paid media, website ownership, social media (handles and editorial), and webinars . This role serves as the connective tissue between campaign strategy and channel execution, ensuring consistent, high‑performing experiences across the full digital ecosystem.
Reporting to the Director of Marketing Strategy & Creative Experiences, this role partners closely with creative, content, analytics, and cross‑functional teams to deliver campaigns that drive awareness, engagement, and measurable business impact.
Schedule:
Monday - Friday, hours per business needs
Benefits and perks for You!
Medical, Dental, Vision insurance
Health Savings & Flexible Spending Accounts (up to $5,000 for childcare)
Tuition discounts & reimbursement
401(k)
Company Paid Time Off*
Shift Differential
DailyPay
Pet Insurance
Employee wellness and discount programs
*Benefits may vary by employment status
Responsibilities
Leads the development and execution of
integrated campaign strategies
aligned to brand and business objectives
Translates campaign goals into clear channel plans across paid, owned, and earned digital touchpoints
Partners with creative and channel teams to ensure campaigns are cohesive, on‑brand, and audience‑centric
Owns campaign timelines, briefs, and performance reporting
Owns the strategy, execution, and optimization of
paid digital media
(e.g., search, social, display, and other performance channels)
Manages budgets, targeting, testing, and optimization to maximize ROI and campaign effectiveness
Partners with internal teams or agencies to continuously improve performance through data‑driven insights
Serves as the primary owner of the
website and campaign landing pages , ensuring content, UX, and performance support marketing goals
Partners with digital, UX, and analytics teams to optimize journeys, conversion paths, and user experience
Maintains content governance, prioritization, and continuous improvement roadmap for web properties
Owns the organization’s
social media presence , including platform strategy, channel management, and editorial planning
Leads social content strategy in partnership with creative and content teams to support campaigns, brand storytelling, and engagement goals
Ensures consistent voice, messaging, and brand expression across all social platforms
Leads strategy and execution for
webinars and virtual programs
as part of the broader campaign mix
Partners with subject matter experts, creative teams, and channel owners to drive attendance and engagement
Measures and optimizes webinar performance and downstream impact
Defines KPIs and success metrics for campaigns and digital channels
Analyzes performance data to generate insights and recommendations
Uses learnings to refine strategies, improve execution, and inform future planning
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field
7+ years of experience in digital marketing, campaign strategy, or integrated marketing roles
Proven experience owning
campaign strategy and execution
across paid media, web, social, and digital programs
Strong understanding of digital performance metrics, analytics, and optimization best practices
Experience managing complex projects with multiple stakeholders and timelines
Excellent communication, collaboration, and presentation skills
Health care experience required
#J-18808-Ljbffr