Manager Shopper Marketing - Walmart
Nestlé SA, Rogers, AR, United States
Job Summary and Mission
The Coffee and Beverage categories are one of the most dynamic and fastest growing in retail. Consumers’ and shoppers’ love affair with these products means they are looking for leading brands to elevate their daily rituals and to help them explore and discover new things. As Shopper Marketing Manager for Nestlé Coffee and Beverage Division, you will be responsible for designing and executing campaigns that drive the shopper behavior we seek, moving shoppers toward purchase of our diverse portfolio of products. Putting our shoppers at the center of everything we do, this role supports and partners with the Nestlé Coffee and Beverage eCommerce team, Sales team and Brand teams to drive the categories and conversion of Nestlé products at Walmart.
Summary of Key Responsibilities
Lead omni-Shopper Marketing agenda for one of our top national accounts (Walmart) for select Nestle Coffee and Beverage brands.
Partner with Coffee & Beverage Brand teams to align Walmart campaigns to division strategies and prioritization.
Collaborate with cross-functional partners to implement Walmart-specific strategies, optimize omni-plans, report on campaign performance and improve campaign efficiency and effectiveness to deliver business goals.
Own relationship with customer-specific agency teams and Retailer Media Networks to drive performance accountability and stay up-to-date on capabilities and best practices, including platform and feature updates.
Manage agency partners and vendors including briefing, evaluating audience strategy, tactical activation plans and creative.
Lead the development of shopper programming with an omnichannel approach (Paid Search, digital media, in-store).
Build compelling selling tools/presentations to aid Sales partners in securing retailer support of key initiatives.
Steer strategic, retailer-specific annual planning for Brands of responsibility, that are aligned with identified problems to solve and the Division’s priorities.
Identify and execute relevant test and learn plans to improve business performance, internal learnings and capabilities.
Build and maintain multi-discipline relationships within the organization and with the retailer, including developing and delivering presentations to gain buy-in and to drive results. Examples are inclusive of, but not limited to: Annual Planning, Retailer line reviews, Retailer sales and site merchandising meetings, Investment requests, etc.
Effectively manage the retailer-specific omni-shopper marketing budget, with responsibility for both working and non-working dollars.
Qualifications Summary of Experience
Minimum of 7 years of CPG brand/marketing/sales and/or Shopper Marketing experience
4+ years of CPG Shopper marketing role preferred
Intermediate to advanced analytics, digital and omni-commerce knowledge
General manager mindset, thought leader and skilled collaborator with strong communication (clear and concise storytelling)
Experience in Sales & Marketing, leading marketing and/or shopper communication
Strong attention to detail and follow through
Thrives in change and comfortable with ambiguity
Basic Qualifications
Bachelor’s degree or equivalent experience
Required Knowledge, Skills & Abilities
Understanding of the omni-channel environment with proficiency Retail Media Network investment
Understanding of US retailers and their go-to-market strategies
Strong collaborative nature: ability to work in a cross-functional team environment
Is curious and takes initiative, develops, and seek out creative and innovative ideas with strong project management skills
Financial acumen related to managing a budget, ROI analysis and budget optimization
Influential and effective communicator proficient in storytelling and negotiating
Ability to leverage data and trends to generate insights, and ultimately solutions, that drive shopper behaviors
Excellent written and verbal communication skills
Advanced skills in Microsoft PowerPoint, Excel, and Word
Positive, all-in attitude and a willingness to embrace change in a growing and evolving business.
It is our business imperative to remain a very inclusive workplace. To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
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Summary of Key Responsibilities
Lead omni-Shopper Marketing agenda for one of our top national accounts (Walmart) for select Nestle Coffee and Beverage brands.
Partner with Coffee & Beverage Brand teams to align Walmart campaigns to division strategies and prioritization.
Collaborate with cross-functional partners to implement Walmart-specific strategies, optimize omni-plans, report on campaign performance and improve campaign efficiency and effectiveness to deliver business goals.
Own relationship with customer-specific agency teams and Retailer Media Networks to drive performance accountability and stay up-to-date on capabilities and best practices, including platform and feature updates.
Manage agency partners and vendors including briefing, evaluating audience strategy, tactical activation plans and creative.
Lead the development of shopper programming with an omnichannel approach (Paid Search, digital media, in-store).
Build compelling selling tools/presentations to aid Sales partners in securing retailer support of key initiatives.
Steer strategic, retailer-specific annual planning for Brands of responsibility, that are aligned with identified problems to solve and the Division’s priorities.
Identify and execute relevant test and learn plans to improve business performance, internal learnings and capabilities.
Build and maintain multi-discipline relationships within the organization and with the retailer, including developing and delivering presentations to gain buy-in and to drive results. Examples are inclusive of, but not limited to: Annual Planning, Retailer line reviews, Retailer sales and site merchandising meetings, Investment requests, etc.
Effectively manage the retailer-specific omni-shopper marketing budget, with responsibility for both working and non-working dollars.
Qualifications Summary of Experience
Minimum of 7 years of CPG brand/marketing/sales and/or Shopper Marketing experience
4+ years of CPG Shopper marketing role preferred
Intermediate to advanced analytics, digital and omni-commerce knowledge
General manager mindset, thought leader and skilled collaborator with strong communication (clear and concise storytelling)
Experience in Sales & Marketing, leading marketing and/or shopper communication
Strong attention to detail and follow through
Thrives in change and comfortable with ambiguity
Basic Qualifications
Bachelor’s degree or equivalent experience
Required Knowledge, Skills & Abilities
Understanding of the omni-channel environment with proficiency Retail Media Network investment
Understanding of US retailers and their go-to-market strategies
Strong collaborative nature: ability to work in a cross-functional team environment
Is curious and takes initiative, develops, and seek out creative and innovative ideas with strong project management skills
Financial acumen related to managing a budget, ROI analysis and budget optimization
Influential and effective communicator proficient in storytelling and negotiating
Ability to leverage data and trends to generate insights, and ultimately solutions, that drive shopper behaviors
Excellent written and verbal communication skills
Advanced skills in Microsoft PowerPoint, Excel, and Word
Positive, all-in attitude and a willingness to embrace change in a growing and evolving business.
It is our business imperative to remain a very inclusive workplace. To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
#J-18808-Ljbffr