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Director of Media and Public Relations

California State University, Sacramento, Sacramento, CA, United States


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Job no:

556809 |

Work type:

Management (MPP) |

Location:

Sacramento |

Categories:

MPP, Administrative, At-Will, Full Time, On-site (work in-person at business location)

Working Title:

Director of Media and Public Relations

Classification Title:

Administrator II

Priority Application Deadline: Sunday, April 26th @ 11:55pm PST (Posting will remain open until filled)

Position Summary Under the general direction of the AVP of University Communications and working in close partnership with the President and the Chief of Staff, the Director of Media and Public Relations serves as a senior member of the university's communication executive leadership team and is the institution's primary spokesperson/Public Information Officer. Working closely with the Associate Vice President of University Communications and the University Communications team, the Director strategically positions positive news and facilitates proactive public relations that promotes Sacramento State as a vibrant, welcoming campus, an engaged community partner, and an economic engine in the region and beyond.

This executive-level position is responsible for developing and executing comprehensive communications strategies that advance institutional priorities, protect and enhance the university's reputation, build Sacramento State's national brand as a recognized leader in academic excellence and student success, and ensure effective communication of university initiatives, achievements, and emergency notifications. The Director initiates and scales positive relationships with media representatives to secure fair and accurate coverage, provides strategic communications counsel to the President and Cabinet, leads crisis communications and reputation management, and produces high-quality professional communications materials. This role requires exceptional judgment, strategic vision, discretion in handling confidential matters, and the ability to operate at the highest levels of university leadership.

FLSA:

Exempt (Not eligible for overtime compensation)

Anticipated Hiring Range:

$8,334.00 per month - $10,000.00 per month, commensurate with the candidate's education, experience, skills, and training.

CSU Classification Salary Range:

$5,053 per month - $16,221 per month

Work Hours:

8:00 AM - 5:00 PM Monday through Friday, some work during evenings and weekends as needed.

Department Information The mission of University Communications is to raise awareness and build a positive perception of Sacramento State with local, regional, state, and national audiences through news, stories, visuals, and campaigns while boosting campus and community pride. As part of the Division of the President, University Communications is responsible for promoting and protecting the University. We oversee news and media relations, crisis communications, social media and multimedia, marketing and branding, and strategic publications.

Qualifications

Bachelor’s degree in journalism, Communications, Public Relations, or related field.

Minimum of five years of progressively responsible leadership experience in media relations, strategic communications, or equivalent role.

Experience in executive-level spokesperson roles such as Public Information Officer, crisis communications leadership, and strategic communications counsel to senior leadership.

Knowledge, Skills & Abilities

Expert knowledge of strategic communications principles, media relations strategies, and institutional positioning

Comprehensive knowledge of news media operations, editorial decision-making processes, and evolving media landscape

Exceptional written and verbal communication skills; ability to craft sophisticated messages for diverse audiences under pressure

Expert editorial judgment with mastery of grammar, spelling, and composition; ability to produce polished, professional communications materials

Exceptional strategic thinking and analytical skills; ability to assess complex situations, anticipate implications, and develop effective solutions

Ability to represent the university with credibility and authority in high-stakes situations

Exceptional interpersonal and relationship-building skills; ability to influence, negotiate, and build trust with diverse stakeholders

Sound judgment and discretion in handling highly confidential, sensitive, and legally complex matters

Commitment to equity, diversity, inclusion, and social justice; ability to communicate effectively across diverse communities

Ability to thrive in high-pressure environments, manage competing priorities, and maintain composure during crises

Ability to lead and manage a team

Availability and commitment to respond to urgent matters outside normal business hours as required

Ability to travel to off-campus locations as needed

Commitment to maintaining a welcoming and inclusive work environment with diverse colleagues and constituents including faculty, students, staff, and members of the community

Ability to pass background check.

Preferred Qualifications

Master’s degree in Journalism, Communications, Public Relations, or related field.

Experience working at the executive level in higher education, public sector, or complex organizations.

Experience managing a team in a unionized environment.

Documents Needed to Apply

Resume and cover letter.

Equal Employment Opportunity California State University, Sacramento is an affirmative action/equal opportunity employer and has a strong institutional commitment to the principle of diversity in all areas. We consider qualified applicants for employment without regard to race, color, religion, national origin, age, sex, gender identity/expression, sexual orientation, pregnancy, genetic information, medical condition, marital status, veteran status, or disability. Sacramento State hires only those individuals who are lawfully authorized to accept employment in the United States.

Jeanne Clery Campus Safety Act Notification Pursuant to the Jeanne Clery Campus Safety Act, the current Annual Security Report (ASR) is available for viewing at https://www.csus.edu/clery .

The ASR contains the current security and safety-related policy statements, emergency preparedness and evacuation information, crime prevention and sexual assault prevention information, and drug and alcohol prevention programming. The ASR also contains statistics of Clery Act crimes for Sacramento State for the last three (3) calendar years. Paper copies are available upon request by emailing the Clery Director at clery@csus.edu.

Under the Clery Act, this position may be designated as a Campus Security Authority (CSA) depending upon the role on campus and/or job duties. If this position is identified by the Director of Clery Compliance as a CSA position, you will be notified via email and will be assigned the appropriate training in CSU Learn.

A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with California State University, Sacramento. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current California State University, Sacramento employees who apply for the position.

Out of State Employment Sacramento State, as part of the CSU system, is a State of California employer. As such, the University requires all employees up to date of hire to reside in the State of California.

Candidate must furnish proof of eligibility to work in the U.S. California State University, Sacramento is not a sponsoring agency for staff and management positions (ie. H-1-B Visa).

Note to Applicants Possession of the minimum qualifications does not guarantee an interview unless required by collective bargaining agreement.

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