Marketing Specialist - Communications & Destination Services

Summary The Marketing Specialist serves as a key member of the City's communications & marketing team. This position is responsible for the daily activities of the City’s social media, marketing, and promotional efforts for assigned City departments. This position performs a variety of marketing duties in support of the goals and mission of the City of Temple, with a special emphasis on creativity, written communication & advertising.

Essential Duties And Responsibilities

Assists in development and execution of group sales strategies and marketing efforts

Implements social media strategies and campaigns to engage City residents

Designs social media graphics, signage, flyers and other promotional materials to support City departments

Develops monthly social media content calendars

Updates content for websites, social media, and other communication channels

Assists with content development & planning of various communications platforms

Produces, edits, and optimizes social media videos, aligns content with organizational goals

Serves as a department contact/liaison for City website(s) to ensure site content is current

Assists assigned departments with advertising and social media posts for hiring

Implements marketing and advertising plans for assigned departments

Seeks out relevant and proactive stories, topics, content, etc. to be used to promote Temple’s image

Collaborates with assigned departments to ensure that content communicated is relevant and timely

Advises departments of potential concerns and opportunities in public engagement and marketing

Provides marketing guidance and support to assigned departments in the promotion for special events, campaigns, services, and programs

Oversees marketing projects within the project management tool to ensure deadlines are met

Assists the Division Director in developing the annual advertising budget and supporting collateral

Facilitates monthly marketing meetings, coordinates effective communication and strategic alignment among team members for impactful campaign planning and execution

Stays current with industry trends and technology by attending trainings, conferences, and webinars

Participates in professional organizations and marketing information groups to advance knowledge and network with other industry professionals

Collaborates with departments to ensure all marketing and communications is relevant, intentional, and strategic

Assists Division Director with a variety of projects and other support

Follows City policies, procedures, and safety guideline

Minimum Qualifications

Combination of education and experience equivalent to bachelor’s degree in Marketing, Advertising, Mass Communication, or related field

Three (3) years of experience in marketing, content creation, newsletter writing, digital photography, videography, website design, and social media platforms

Preferred Qualifications

Graphic design experience

Demonstrated use of Adobe Creative Suite

Municipal Government experience

Photography & Videography experience

Certificates, Licenses, Registrations

Valid driver’s license

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