Marketing Specialist
Nashville Public Radio, Noblesville, IN, United States
Overview
Aspen Outdoor Designs is a Premier landscape design–build firm based in Noblesville, Indiana, serving Central Indiana homeowners for more than 29 years. The firm specializes in custom outdoor living environments and a collaborative design process from concept to completion, with a focus on craftsmanship, service, and long‑term value. The company aims to reach the right clients—homeowners who value quality design, craftsmanship, and professional expertise—through a blend of digital and traditional marketing. The role emphasizes initiative, creativity, and ownership, with success driven by understanding homeowners and how they think, decide, and talk about outdoor spaces. Role: Marketing Manager Responsibilities
Social Media Strategy & Management (45%): Develop and implement multi‑channel social media strategies aligned with business goals; own the content calendar; oversee daily social media management across LinkedIn, Instagram, Facebook, and emerging platforms; optimize strategies based on social listening, trend analysis, and audience insights; experiment with new formats to enhance brand engagement. Content Creation (15%): Capture content (photos, videos, testimonials) via cell phone; edit content using Adobe Creative Cloud tools; maintain brand image with a consistent color scheme and optimized website images; write original blogs based on SEO research and seasonal interest. Performance Analysis and Optimization (20%): Monitor and report on key metrics (engagement, reach, conversions, sentiment); use A/B testing and analytics tools to refine content strategy and increase ROI on organic campaigns. Email Marketing (10%): Create monthly newsletters using MailChimp; include personalized messages, updates, Q&A, featured projects, service features, seasonal tips, and links to content; monitor performance and grow the email list. Client Relations and Testimonial Process (10%): Communicate with clients throughout projects (with emphasis on the end); schedule visits to capture homeowner finished projects for social media and company records; handle lead‑generating office communications. Qualifications
Bachelor’s degree in Marketing, Journalism, Communications, or a related field Experience in Social Media Marketing Strong understanding of various social media platforms and best practices Excellent written and verbal communication skills Proficiency in social media management tools and analytics platforms Experience with digital marketing with a focus on earned media Ability to work independently in an office setting Strong analytical and problem‑solving skills
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Aspen Outdoor Designs is a Premier landscape design–build firm based in Noblesville, Indiana, serving Central Indiana homeowners for more than 29 years. The firm specializes in custom outdoor living environments and a collaborative design process from concept to completion, with a focus on craftsmanship, service, and long‑term value. The company aims to reach the right clients—homeowners who value quality design, craftsmanship, and professional expertise—through a blend of digital and traditional marketing. The role emphasizes initiative, creativity, and ownership, with success driven by understanding homeowners and how they think, decide, and talk about outdoor spaces. Role: Marketing Manager Responsibilities
Social Media Strategy & Management (45%): Develop and implement multi‑channel social media strategies aligned with business goals; own the content calendar; oversee daily social media management across LinkedIn, Instagram, Facebook, and emerging platforms; optimize strategies based on social listening, trend analysis, and audience insights; experiment with new formats to enhance brand engagement. Content Creation (15%): Capture content (photos, videos, testimonials) via cell phone; edit content using Adobe Creative Cloud tools; maintain brand image with a consistent color scheme and optimized website images; write original blogs based on SEO research and seasonal interest. Performance Analysis and Optimization (20%): Monitor and report on key metrics (engagement, reach, conversions, sentiment); use A/B testing and analytics tools to refine content strategy and increase ROI on organic campaigns. Email Marketing (10%): Create monthly newsletters using MailChimp; include personalized messages, updates, Q&A, featured projects, service features, seasonal tips, and links to content; monitor performance and grow the email list. Client Relations and Testimonial Process (10%): Communicate with clients throughout projects (with emphasis on the end); schedule visits to capture homeowner finished projects for social media and company records; handle lead‑generating office communications. Qualifications
Bachelor’s degree in Marketing, Journalism, Communications, or a related field Experience in Social Media Marketing Strong understanding of various social media platforms and best practices Excellent written and verbal communication skills Proficiency in social media management tools and analytics platforms Experience with digital marketing with a focus on earned media Ability to work independently in an office setting Strong analytical and problem‑solving skills
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