Digital Marketing Specialist (SEO/SEM)
Getecube, Westmont, IL, United States
Build campaigns. Shape stories. Drive growth—in an industry that quite literally builds the world.
The products we support are behind the infrastructure, equipment, and technology that power everyday life.
We’re looking for a Digital Marketing Specialist who’s excited by the opportunity to bring a highly technical, industrial product portfolio to life through modern marketing. This isn’t about flashy consumer trends, it’s about translating complex solutions into compelling stories, building smart campaigns, and driving measurable growth in a B2B environment.
If you enjoy turning technical products into engaging content, using automation and AI to scale impact, and working in an industry that’s foundational and evolving, this role offers something different in the best way.
You’ll elevate our digital presence and help position our products in a way that resonates with customers who rely on precision, performance, and innovation.
Essential Functions What You'll Do Marketing Automation & Campaign Strategy
Design, build, test, and optimize automated workflows for lead nurturing, email marketing, and customer journeys
Partner with internal teams to refine segmentation, lead scoring, and personalization strategies
Track performance and continuously improve campaigns based on data and insights
Social Media & AI-Driven Content Creation
Plan, create, and publish content across key platforms using HubSpot
Leverage AI tools to produce engaging video, image, and written content—and help evolve our tech stack
Use HubSpot’s AI (Breeze) and other tools to accelerate content development
Monitor trends, analyze performance, and optimize engagement strategies
Website & CMS Management (HubSpot)
Build and manage web pages, landing pages, and blogs within HubSpot CMS
Customize templates and enhance content with compelling visuals and media
Monitor site performance and implement SEO best practices
Conduct A/B and adaptive testing to improve user experience and conversions
Cross-Functional Collaboration & Projects
Support tradeshow marketing (graphics, booth assets, and coordination)
Partner with Product Managers to develop product-focused content (launches, case studies, campaigns)
Contribute to broader marketing initiatives and projects as needed
Tools & Tech You'll Work With
HubSpot Marketing Hub & CMS (core platform)
Google Analytics, Hotjar (web insights)
Google Ads, Facebook Ads, LinkedIn Ads (paid campaigns & attribution)
Canva, Adobe Creative Suite, Google Workspace
Salesforce and other integrated tools
AI tools like ChatGPT, Copilot, Gemini, Perplexity, and creative AI platforms
Requirements What You Bring
Bachelor’s degree in Marketing, Communications, or related field
1–3 years of hands‑on experience with HubSpot Marketing Hub and CMS
Proven experience building and optimizing marketing automation workflows
Strong experience with social media platforms and digital advertising (Google, Facebook, LinkedIn)
Ability to manage web pages, landing pages, and campaigns within HubSpot
HubSpot certifications (required) and proficiency with HubSpot AI tools
Experience with design tools (Adobe InDesign, Photoshop, Canva) and Google Workspace
Comfort using AI tools to enhance content creation and productivity
How You Work
You’re both creative and analytical—you love testing ideas and proving what works
You’re organized and strategic, able to manage multiple campaigns and priorities
You’re detail‑oriented, but don’t lose sight of the bigger picture
You collaborate well and enjoy working across teams
You’re curious, adaptable, and energized by new tools and technologies
Why This Role? This is an opportunity to take ownership of a modern, tech‑enabled marketing function—where automation, AI, and creativity come together to drive real business results. If you’re excited about building smarter campaigns, experimenting with new tools, and making a measurable impact—we’d love to meet you.
Travel
Up to 10%
Supervisory Responsibilities
None
#J-18808-Ljbffr
The products we support are behind the infrastructure, equipment, and technology that power everyday life.
We’re looking for a Digital Marketing Specialist who’s excited by the opportunity to bring a highly technical, industrial product portfolio to life through modern marketing. This isn’t about flashy consumer trends, it’s about translating complex solutions into compelling stories, building smart campaigns, and driving measurable growth in a B2B environment.
If you enjoy turning technical products into engaging content, using automation and AI to scale impact, and working in an industry that’s foundational and evolving, this role offers something different in the best way.
You’ll elevate our digital presence and help position our products in a way that resonates with customers who rely on precision, performance, and innovation.
Essential Functions What You'll Do Marketing Automation & Campaign Strategy
Design, build, test, and optimize automated workflows for lead nurturing, email marketing, and customer journeys
Partner with internal teams to refine segmentation, lead scoring, and personalization strategies
Track performance and continuously improve campaigns based on data and insights
Social Media & AI-Driven Content Creation
Plan, create, and publish content across key platforms using HubSpot
Leverage AI tools to produce engaging video, image, and written content—and help evolve our tech stack
Use HubSpot’s AI (Breeze) and other tools to accelerate content development
Monitor trends, analyze performance, and optimize engagement strategies
Website & CMS Management (HubSpot)
Build and manage web pages, landing pages, and blogs within HubSpot CMS
Customize templates and enhance content with compelling visuals and media
Monitor site performance and implement SEO best practices
Conduct A/B and adaptive testing to improve user experience and conversions
Cross-Functional Collaboration & Projects
Support tradeshow marketing (graphics, booth assets, and coordination)
Partner with Product Managers to develop product-focused content (launches, case studies, campaigns)
Contribute to broader marketing initiatives and projects as needed
Tools & Tech You'll Work With
HubSpot Marketing Hub & CMS (core platform)
Google Analytics, Hotjar (web insights)
Google Ads, Facebook Ads, LinkedIn Ads (paid campaigns & attribution)
Canva, Adobe Creative Suite, Google Workspace
Salesforce and other integrated tools
AI tools like ChatGPT, Copilot, Gemini, Perplexity, and creative AI platforms
Requirements What You Bring
Bachelor’s degree in Marketing, Communications, or related field
1–3 years of hands‑on experience with HubSpot Marketing Hub and CMS
Proven experience building and optimizing marketing automation workflows
Strong experience with social media platforms and digital advertising (Google, Facebook, LinkedIn)
Ability to manage web pages, landing pages, and campaigns within HubSpot
HubSpot certifications (required) and proficiency with HubSpot AI tools
Experience with design tools (Adobe InDesign, Photoshop, Canva) and Google Workspace
Comfort using AI tools to enhance content creation and productivity
How You Work
You’re both creative and analytical—you love testing ideas and proving what works
You’re organized and strategic, able to manage multiple campaigns and priorities
You’re detail‑oriented, but don’t lose sight of the bigger picture
You collaborate well and enjoy working across teams
You’re curious, adaptable, and energized by new tools and technologies
Why This Role? This is an opportunity to take ownership of a modern, tech‑enabled marketing function—where automation, AI, and creativity come together to drive real business results. If you’re excited about building smarter campaigns, experimenting with new tools, and making a measurable impact—we’d love to meet you.
Travel
Up to 10%
Supervisory Responsibilities
None
#J-18808-Ljbffr