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social media marketing specialist

Nissan of Boerne, San Antonio, TX, United States


Search Engine Optimization (SEO) Specialist The mission of an SOCIAL MEDIA MARKETING SPECIALIST is to maximize the volume of inbound organic traffic from social media to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, videos, pictures and good grasp of graphic designing and more.

As a result of the daily changes in the search algorithms of Google, Bing, Yahoo, and other leaders in search, social media expert works in a dynamic environment that requires them to be continually learning, fine-tuning their skills, and experimenting to discover how the industry is shifting.

Professionals in this industry break into their positions through experience, success, research, and trial and error.

Requirements

Experience with Google, Meta and Instagram services, including Analytics and Webmaster Tools

Experience with Google’s Keyword Tool

A functional understanding of HTML and CSS

The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills

Proven success in link building and viral strategies

The ability to deploy an effective local and long-tail search strategy

A deep understanding of mobile strategy and how it relates to SEO

A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO

Experience in building inbound organic search traffic and improving SERPs

A background in creating reports showing web analytics data and site evaluations

An up-to-date, working knowledge of current, past, and projected trends in the Social media industry

Graphic designing

Supplementary skills PHP, UX, IA, CRO, SEM, Content Strategy, Social Media

Benefits In addition to career-long personal development, our associates enjoy a number of benefits, including:

Health Insurance

Dental Insurance

Life Insurance

Paid Vacation

Paid Sick Leave

Paid Holidays

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