Public Relations Manager
Naphcare, Inc., Edgemont, AL, United States
Overview
NaphCare is seeking an experienced and strategic
Public Relations Manager
to lead the organization’s external communications and media strategy. This role will be responsible for maintaining and protecting the company’s reputation, managing proactive media outreach, supporting executive communications, and elevating the visibility of NaphCare’s healthcare leadership across the correctional healthcare industry.
The ideal candidate is a skilled storyteller and relationship builder who understands how to translate complex healthcare topics into clear, compelling narratives for media, partners, and the public.
Responsibilities Media Relations & Publicity
Develop and execute a comprehensive media relations strategy to elevate the visibility of NaphCare and its subject matter experts.
Build and maintain relationships with healthcare, policy, and industry journalists.
Draft and distribute press releases, media advisories, statements, and talking points.
Pitch proactive stories highlighting innovation, patient care initiatives, partnerships, and industry leadership.
Coordinate media interviews and prepare executives with briefing materials and messaging.
Strategic Communications
Identify and develop newsworthy stories across the organization.
Partner with internal teams to communicate key company milestones, program launches, and facility partnerships.
Support corporate reputation management through thoughtful messaging and positioning.
Executive & Thought Leadership
Support leadership visibility through contributed articles, speaking opportunities, and media placements.
Develop executive messaging for industry events, interviews, and announcements.
Position NaphCare leaders as trusted voices in correctional healthcare.
Issues & Crisis Communications
Assist in developing and maintaining crisis communication plans.
Provide guidance and messaging support during sensitive or high‑visibility situations.
Monitor media coverage and public sentiment.
Content & Reporting
Write and edit high-quality external communications materials.
Track media coverage and measure PR performance metrics.
Provide regular reporting on media reach, sentiment, and impact.
Qualifications
Bachelor’s degree in Public Relations, Communications, Journalism, or related field.
5–8+ years of public relations or corporate communications experience.
Proven track record securing media coverage and managing press relationships.
Strong writing, editing, and storytelling skills.
Experience supporting executive communications and thought leadership initiatives.
Ability to manage multiple projects in a fast‑paced environment.
Strong judgment when handling sensitive communications.
Preferred Experience
Healthcare, healthcare services, or regulated industry experience.
Experience with crisis or issues management.
Familiarity with healthcare policy, behavioral health, or correctional healthcare environments.
Media monitoring and PR analytics tools experience.
Key Competencies
Strategic communicator
Strong media instincts
Executive presence
Exceptional writer and editor
Collaborative and proactive problem solver
Why Join NaphCare? NaphCareis one of the largest providers of healthcare services to correctional facilities throughout the US, and we are growing. If you have never considered a career in correctional healthcare, now may be the time! In addition to competitive salaries and generous employee benefits, we have opportunities for new graduates and experienced medical professionals, promote educational growth, and
strongly support career advancement within the company.
NaphCare Benefits for Full-Time Employees Include:
Health, dental & vision insurance that starts day one!
Prescriptions free of charge through our health plan, beginning day one
Lowest Cost Benefits!
Employee Assistance Program (EAP) services
401K and Roth with company contribution that starts day one!
Tuition Assistance
Referral bonuses
Term life insurance at no cost to the employee
Generous paid time off & paid holidays
Free continuing education and CMEs
Equal Opportunity Employer: disability/veteran
#J-18808-Ljbffr
Public Relations Manager
to lead the organization’s external communications and media strategy. This role will be responsible for maintaining and protecting the company’s reputation, managing proactive media outreach, supporting executive communications, and elevating the visibility of NaphCare’s healthcare leadership across the correctional healthcare industry.
The ideal candidate is a skilled storyteller and relationship builder who understands how to translate complex healthcare topics into clear, compelling narratives for media, partners, and the public.
Responsibilities Media Relations & Publicity
Develop and execute a comprehensive media relations strategy to elevate the visibility of NaphCare and its subject matter experts.
Build and maintain relationships with healthcare, policy, and industry journalists.
Draft and distribute press releases, media advisories, statements, and talking points.
Pitch proactive stories highlighting innovation, patient care initiatives, partnerships, and industry leadership.
Coordinate media interviews and prepare executives with briefing materials and messaging.
Strategic Communications
Identify and develop newsworthy stories across the organization.
Partner with internal teams to communicate key company milestones, program launches, and facility partnerships.
Support corporate reputation management through thoughtful messaging and positioning.
Executive & Thought Leadership
Support leadership visibility through contributed articles, speaking opportunities, and media placements.
Develop executive messaging for industry events, interviews, and announcements.
Position NaphCare leaders as trusted voices in correctional healthcare.
Issues & Crisis Communications
Assist in developing and maintaining crisis communication plans.
Provide guidance and messaging support during sensitive or high‑visibility situations.
Monitor media coverage and public sentiment.
Content & Reporting
Write and edit high-quality external communications materials.
Track media coverage and measure PR performance metrics.
Provide regular reporting on media reach, sentiment, and impact.
Qualifications
Bachelor’s degree in Public Relations, Communications, Journalism, or related field.
5–8+ years of public relations or corporate communications experience.
Proven track record securing media coverage and managing press relationships.
Strong writing, editing, and storytelling skills.
Experience supporting executive communications and thought leadership initiatives.
Ability to manage multiple projects in a fast‑paced environment.
Strong judgment when handling sensitive communications.
Preferred Experience
Healthcare, healthcare services, or regulated industry experience.
Experience with crisis or issues management.
Familiarity with healthcare policy, behavioral health, or correctional healthcare environments.
Media monitoring and PR analytics tools experience.
Key Competencies
Strategic communicator
Strong media instincts
Executive presence
Exceptional writer and editor
Collaborative and proactive problem solver
Why Join NaphCare? NaphCareis one of the largest providers of healthcare services to correctional facilities throughout the US, and we are growing. If you have never considered a career in correctional healthcare, now may be the time! In addition to competitive salaries and generous employee benefits, we have opportunities for new graduates and experienced medical professionals, promote educational growth, and
strongly support career advancement within the company.
NaphCare Benefits for Full-Time Employees Include:
Health, dental & vision insurance that starts day one!
Prescriptions free of charge through our health plan, beginning day one
Lowest Cost Benefits!
Employee Assistance Program (EAP) services
401K and Roth with company contribution that starts day one!
Tuition Assistance
Referral bonuses
Term life insurance at no cost to the employee
Generous paid time off & paid holidays
Free continuing education and CMEs
Equal Opportunity Employer: disability/veteran
#J-18808-Ljbffr