Marketing Specialist
PowerOptions, Cambridge, MA, United States
Overview
McLane Middleton, a leading New England-based law firm, is looking for a Marketing Specialist in our Manchester or Woburn office. The firm has more than 115 attorneys across five offices — three in New Hampshire (Manchester, Concord, and Portsmouth) and two in Massachusetts (Woburn and Boston). Role Overview
This role supports the firm’s marketing and communications efforts by coordinating internal events, assisting with content development, and producing marketing materials that enhance the firm’s visibility and internal engagement. Focus
Internal Events/Communications, Design, Content Drafting Responsibilities
Coordinate internal event logistics (venues, invites, follow ups) Support internal communication content Assist with drafting ad copy, blog posts, articles, email campaigns, bios, and website content (using AI where appropriate) Create and update marketing collateral (print, digital, slide decks) and assist with basic graphic design for social media, email, and presentations. Light video/podcast editing Maintain networking opportunity calendars Handle social media calendar and posting Create nomination drafts and award submissions Upload and optimize website content Assist attorneys with presentation materials, including formatting slide decks and ensuring consistency with firm branding. Track and compile upcoming networking and business development opportunities for attorneys across key organizations and industries Work Type
Hybrid Preferred Skills
Strong writing and editing ability Basic graphic design experience (Canva, Adobe Creative Suite, or similar tools) Familiarity with website content management systems Experience with email marketing and social media platforms Strong organizational skills and attention to detail
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McLane Middleton, a leading New England-based law firm, is looking for a Marketing Specialist in our Manchester or Woburn office. The firm has more than 115 attorneys across five offices — three in New Hampshire (Manchester, Concord, and Portsmouth) and two in Massachusetts (Woburn and Boston). Role Overview
This role supports the firm’s marketing and communications efforts by coordinating internal events, assisting with content development, and producing marketing materials that enhance the firm’s visibility and internal engagement. Focus
Internal Events/Communications, Design, Content Drafting Responsibilities
Coordinate internal event logistics (venues, invites, follow ups) Support internal communication content Assist with drafting ad copy, blog posts, articles, email campaigns, bios, and website content (using AI where appropriate) Create and update marketing collateral (print, digital, slide decks) and assist with basic graphic design for social media, email, and presentations. Light video/podcast editing Maintain networking opportunity calendars Handle social media calendar and posting Create nomination drafts and award submissions Upload and optimize website content Assist attorneys with presentation materials, including formatting slide decks and ensuring consistency with firm branding. Track and compile upcoming networking and business development opportunities for attorneys across key organizations and industries Work Type
Hybrid Preferred Skills
Strong writing and editing ability Basic graphic design experience (Canva, Adobe Creative Suite, or similar tools) Familiarity with website content management systems Experience with email marketing and social media platforms Strong organizational skills and attention to detail
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