Product Content and Communications Lead
Signature Solar, LLC, Sulphur Springs, TX, United States
Product Content and Communications Lead
FullTime Irving, TX, US
6 days ago Requisition ID: 1925
Key Responsibilities
Develop and execute product and brand messaging for launches, systems, and core Signature Solar differentiators
Create internal communications that support sales enablement, including product summaries, FAQs, and talk tracks
Build and manage content for AI driven search platforms such as ChatGPT and Google, including educational content and structured answers
Write and optimize product pages, landing pages, and supporting website content
Identify content gaps across AI, product, and customer education and take ownership of filling them
Create FAQs, guides, and educational content that align with how customers search and how AI platforms retrieve answers
Create content that positions Signature Solar as the leading source for solar education, products, and system design
Work with product, sales, marketing, and ecommerce teams to ensure messaging is accurate, consistent, and aligned
Maintain organized content across internal and external channels, ensuring clarity and accessibility
Request and coordinate supporting content when needed to support messaging and content initiatives
Develop product and brand messaging that clearly communicates Signature Solar’s differentiators
Measure content effectiveness and improve performance based on data and feedback
All other duties assigned
Qualifications
2–5 years of experience in content, product marketing, communications, or a related field
Strong writing and editing skills with the ability to create clear, structured content
Ability to translate complex concepts into simple, clear explanations
Strong organizational and project management skills with the ability to manage multiple priorities
Experience creating or experimenting with structured content designed to answer questions or support AI generated responses
Strong interest in AI driven search with demonstrated initiative in exploring how platforms such as ChatGPT and Google surface content
Ability to think in terms of questions, answers, and content structure rather than traditional marketing assets
Experience working with cross functional teams such as product, sales, or marketing
Familiarity with AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), SEO (Search Engine Optimization) and content strategy preferred
Candidates should be prepared to discuss how they would create content that performs in AI driven search
Candidates should be able to demonstrate examples of content they have created that explain complex topics clearly
Physical Requirements
This position may require the ability to perform tasks that involve sitting, standing, walking, lifting 25+ lbs, computer work and other physical activities. Candidates should be able to meet these physical demands with or without reasonable accommodation.
EEO Statement Signature Solar is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
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6 days ago Requisition ID: 1925
Key Responsibilities
Develop and execute product and brand messaging for launches, systems, and core Signature Solar differentiators
Create internal communications that support sales enablement, including product summaries, FAQs, and talk tracks
Build and manage content for AI driven search platforms such as ChatGPT and Google, including educational content and structured answers
Write and optimize product pages, landing pages, and supporting website content
Identify content gaps across AI, product, and customer education and take ownership of filling them
Create FAQs, guides, and educational content that align with how customers search and how AI platforms retrieve answers
Create content that positions Signature Solar as the leading source for solar education, products, and system design
Work with product, sales, marketing, and ecommerce teams to ensure messaging is accurate, consistent, and aligned
Maintain organized content across internal and external channels, ensuring clarity and accessibility
Request and coordinate supporting content when needed to support messaging and content initiatives
Develop product and brand messaging that clearly communicates Signature Solar’s differentiators
Measure content effectiveness and improve performance based on data and feedback
All other duties assigned
Qualifications
2–5 years of experience in content, product marketing, communications, or a related field
Strong writing and editing skills with the ability to create clear, structured content
Ability to translate complex concepts into simple, clear explanations
Strong organizational and project management skills with the ability to manage multiple priorities
Experience creating or experimenting with structured content designed to answer questions or support AI generated responses
Strong interest in AI driven search with demonstrated initiative in exploring how platforms such as ChatGPT and Google surface content
Ability to think in terms of questions, answers, and content structure rather than traditional marketing assets
Experience working with cross functional teams such as product, sales, or marketing
Familiarity with AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), SEO (Search Engine Optimization) and content strategy preferred
Candidates should be prepared to discuss how they would create content that performs in AI driven search
Candidates should be able to demonstrate examples of content they have created that explain complex topics clearly
Physical Requirements
This position may require the ability to perform tasks that involve sitting, standing, walking, lifting 25+ lbs, computer work and other physical activities. Candidates should be able to meet these physical demands with or without reasonable accommodation.
EEO Statement Signature Solar is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
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