Sr. Program Manager, Digital Marketing
Saddle Creek, Lakeland, FL, United States
*Note that if you are viewing this posting on an external job board (such as Indeed, LinkedIn,
ZipRecruiter, etc.), unless specifically stated in the posting, the provided salary **estimates** may not be accurate as they are not provided by Saddle Creek. Our recruiters look forward to speaking with you about your background, skills, and compensation requirements.*# **Role Overview**The Senior Program Manager, Digital Marketing, is responsible for managing and optimizing digital marketing programs that support pipeline growth, account engagement, and brand visibility. This role owns key digital initiatives, marketing technology platforms, and cross-functional coordination between Marketing, Sales, and external partners.The position focuses on turning strategy into execution, ensuring digital campaigns, content, and tools are operating effectively and aligned to business priorities, and can be measured and reported clearly.# **Key Responsibilities**## **Digital Marketing Programs*** Manage and optimize digital marketing initiatives that support demand generation, account engagement, and pipeline development.* Own execution of account-based marketing (ABM) programs, including audience targeting, campaign coordination, and performance tracking.
+ Drive paid media and campaign optimization strategies, leveraging data and intent signals to improve efficiency and reduce acquisition costs
+ Manage advertising budget to reach engagement goals* Lead marketing automation strategy and execution within HubSpot, including segmentation, scoring, nurturing, and lifecycle management.
+ Lead re‐engagement and nurture campaigns for existing and inactive accounts in partnership with Sales.
+ Develop and implement multi-tiered campaigns that combine email marketing and advertising## **Marketing Technology & Platforms*** Serve as the primary owner and administrator for marketing technology tools, including ABM platforms, AI search/visibility tools, and marketing automation integrations.* Coordinate with internal teams and vendors on tool setup, usage, and optimization.* Identify process gaps or data issues and work to improve the efficiency and reliability of marketing systems.## **Content Support & Optimization*** Oversee website strategy, SEO/AEO initiatives, and digital experience optimization to increase inbound traffic and engagement.* Partner with content and SEO teams to support creation and optimization of digital content, including blogs, landing pages, and thought‐leadership assets.* Ensure content is optimized for both traditional search and emerging AI‐driven discovery platforms.* Provide guidance and quality checks to ensure content aligns with campaign goals and audience needs.## **Sales & Cross Functional Collaboration*** Work closely with Sales to align marketing efforts with account priorities and pipeline goals.* Act as a point of contact for marketing support related to campaigns, tools, and reporting.* Communicate campaign plans, timelines, and outcomes to internal stakeholders in a clear and concise manner.## **Reporting & Performance Tracking*** Develop and maintain full-funnel reporting and dashboards to measure marketing influence and contribution to pipeline, revenue, and ROI.* Track and report on digital marketing performance, including engagement and campaign effectiveness.* Prepare concise summaries and updates for leadership and finance teams.* Use available data to inform optimizations and recommendations, acknowledging limitations in attribution when applicable.## **Qualifications*** Bachelor’s Degree, preferably in marketing or a related field.* At least 5 years of experience in managing digital marketing programs and campaigns* Experience working with account-based marketing concepts and platforms (6sense)* Experience working with marketing automation, CRM systems, and analytics tools, including HubSpot, Salesforce, and Google Analytics* Strong organizational and communication skills* Experience working with and managing outside agencies* Ability to manage multiple initiatives simultaneously and work cross-functionally* Comfort operating in environments with evolving processes and incomplete data#LI-EP1.## **Benefits:*** Benefits package including medical, dental, vision, HSA, and medical reimbursement* Annual bonus eligibility* 401(k) match* Vacation and holiday pay* Employee assistance and identity theft protection* Career development and opportunity for internal promotions* Tuition reimbursement for further education* Company paid life insurance and short term disabilitySaddle Creek is an Equal Opportunity employer and an Affirmative Action employer, as required by law. We provide equal employment opportunities to applicants and existing associates and evaluate qualified candidates without regard to race, gender, national origin, ancestry, age, color, religious creed, marital status, genetic information, sexual orientation, gender identity, gender expression, sex (including pregnancy, breastfeeding and related medical conditions), mental or physical disability, medical condition, military and veteran status or any other status or condition protected by applicable federal, state, or local laws, governmental regulations and executive orders. View the EEO poster . View the E-Verify Posting .Saddle Creek is committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability to search and apply for a career opportunity, please send an e-mail to Disability.accommodation@sclogistics.com and let us know your contact information and the nature of your request.Saddle Creek Logistics Services succeeds by promoting a diverse, friendly, and respectful teamwork environment. As a vital service provider, we not only make a difference in our community but offer our associates opportunities to enhance their skills, build meaningful careers and end each day with a sense of accomplishment. If you’re looking for a family-oriented company that lives by its values and offers competitive pay and benefits, join our team today. #J-18808-Ljbffr
ZipRecruiter, etc.), unless specifically stated in the posting, the provided salary **estimates** may not be accurate as they are not provided by Saddle Creek. Our recruiters look forward to speaking with you about your background, skills, and compensation requirements.*# **Role Overview**The Senior Program Manager, Digital Marketing, is responsible for managing and optimizing digital marketing programs that support pipeline growth, account engagement, and brand visibility. This role owns key digital initiatives, marketing technology platforms, and cross-functional coordination between Marketing, Sales, and external partners.The position focuses on turning strategy into execution, ensuring digital campaigns, content, and tools are operating effectively and aligned to business priorities, and can be measured and reported clearly.# **Key Responsibilities**## **Digital Marketing Programs*** Manage and optimize digital marketing initiatives that support demand generation, account engagement, and pipeline development.* Own execution of account-based marketing (ABM) programs, including audience targeting, campaign coordination, and performance tracking.
+ Drive paid media and campaign optimization strategies, leveraging data and intent signals to improve efficiency and reduce acquisition costs
+ Manage advertising budget to reach engagement goals* Lead marketing automation strategy and execution within HubSpot, including segmentation, scoring, nurturing, and lifecycle management.
+ Lead re‐engagement and nurture campaigns for existing and inactive accounts in partnership with Sales.
+ Develop and implement multi-tiered campaigns that combine email marketing and advertising## **Marketing Technology & Platforms*** Serve as the primary owner and administrator for marketing technology tools, including ABM platforms, AI search/visibility tools, and marketing automation integrations.* Coordinate with internal teams and vendors on tool setup, usage, and optimization.* Identify process gaps or data issues and work to improve the efficiency and reliability of marketing systems.## **Content Support & Optimization*** Oversee website strategy, SEO/AEO initiatives, and digital experience optimization to increase inbound traffic and engagement.* Partner with content and SEO teams to support creation and optimization of digital content, including blogs, landing pages, and thought‐leadership assets.* Ensure content is optimized for both traditional search and emerging AI‐driven discovery platforms.* Provide guidance and quality checks to ensure content aligns with campaign goals and audience needs.## **Sales & Cross Functional Collaboration*** Work closely with Sales to align marketing efforts with account priorities and pipeline goals.* Act as a point of contact for marketing support related to campaigns, tools, and reporting.* Communicate campaign plans, timelines, and outcomes to internal stakeholders in a clear and concise manner.## **Reporting & Performance Tracking*** Develop and maintain full-funnel reporting and dashboards to measure marketing influence and contribution to pipeline, revenue, and ROI.* Track and report on digital marketing performance, including engagement and campaign effectiveness.* Prepare concise summaries and updates for leadership and finance teams.* Use available data to inform optimizations and recommendations, acknowledging limitations in attribution when applicable.## **Qualifications*** Bachelor’s Degree, preferably in marketing or a related field.* At least 5 years of experience in managing digital marketing programs and campaigns* Experience working with account-based marketing concepts and platforms (6sense)* Experience working with marketing automation, CRM systems, and analytics tools, including HubSpot, Salesforce, and Google Analytics* Strong organizational and communication skills* Experience working with and managing outside agencies* Ability to manage multiple initiatives simultaneously and work cross-functionally* Comfort operating in environments with evolving processes and incomplete data#LI-EP1.## **Benefits:*** Benefits package including medical, dental, vision, HSA, and medical reimbursement* Annual bonus eligibility* 401(k) match* Vacation and holiday pay* Employee assistance and identity theft protection* Career development and opportunity for internal promotions* Tuition reimbursement for further education* Company paid life insurance and short term disabilitySaddle Creek is an Equal Opportunity employer and an Affirmative Action employer, as required by law. We provide equal employment opportunities to applicants and existing associates and evaluate qualified candidates without regard to race, gender, national origin, ancestry, age, color, religious creed, marital status, genetic information, sexual orientation, gender identity, gender expression, sex (including pregnancy, breastfeeding and related medical conditions), mental or physical disability, medical condition, military and veteran status or any other status or condition protected by applicable federal, state, or local laws, governmental regulations and executive orders. View the EEO poster . View the E-Verify Posting .Saddle Creek is committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability to search and apply for a career opportunity, please send an e-mail to Disability.accommodation@sclogistics.com and let us know your contact information and the nature of your request.Saddle Creek Logistics Services succeeds by promoting a diverse, friendly, and respectful teamwork environment. As a vital service provider, we not only make a difference in our community but offer our associates opportunities to enhance their skills, build meaningful careers and end each day with a sense of accomplishment. If you’re looking for a family-oriented company that lives by its values and offers competitive pay and benefits, join our team today. #J-18808-Ljbffr