eCommerce Digital Marketing Specialist
Wurth Baer Supply Company, Lake Forest, IL, United States
eCommerce Digital Marketing Specialist
The eCommerce Digital Marketing Specialist plays a key role in shaping Wrth Baer Supply Company's digital presence. This position blends digital marketing, product content optimization, SEO/SEM strategy, and creative production. You'll manage product listings, online campaigns, and site performance. You'll collaborate cross-functionally with marketing, IT, product management, and sales teams. Occasional sales ride-alongs will offer firsthand insight into customer needs and industry trends. Key Responsibilities Manage online sales operations and strategies to increase traffic, conversions, and revenue. Oversee eCommerce operations including product listings, descriptions, images, and pricing. Monitor and analyze KPIs such as sales, website traffic, and conversion rates. Coordinate with supply chain, merchandising, and fulfillment teams. Collaborate with customer service to improve post-purchase support. Optimize and maintain product content for clarity, engagement, and SEO. Write keyword-rich titles, descriptions, and metadata. Use Adobe Photoshop for product imagery. Manage and improve local SEO (Google My Business, citations, listings). Monitor algorithm updates and SEO trends. Develop product hierarchy, taxonomy, and attributes. Plan, execute, and optimize PPC/SEM campaigns (Google Ads, Bing Ads). Develop ad copy and landing pages. Use Google Analytics, SEMrush, and similar tools. Test and iterate to improve ROI. Use Constant Contact and BigCommerce to run automated email campaigns and workflows. Maintain list hygiene and compliance with CAN-SPAM and GDPR. Produce analytics dashboards and performance reports. Align campaigns with customer journey touchpoints. Design and produce print/digital collateral such as flyers, features, and catalogs. Edit videos, capture photography, and create visual assets for web/social. Support product management and sales with marketing materials. Partner with product management, IT, and marketing teams. Engage with sales to understand customer challenges and opportunities. Manage multiple priorities in a detail-oriented, fast-paced environment. Qualifications & Skills Bachelor's degree in Marketing, Communications, or equivalent experience. 35 years in eCommerce, digital marketing, or product content management. Proficient in HubSpot, Google Ads, Google Analytics, SEO/SEM tools. Strong writing and communication skills. Understanding of SEO best practices (HTML, CSS, site structure). Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere). Analytical mindset with data-driven decision making. Video editing and photography experience a plus. Familiarity with SAP Hybris is a plus. Benefits Medical, Dental, and Vision Insurance Company-paid Life Insurance Short- and Long-Term Disability Supplemental Benefits 401(k) with Company Match (eligible Day 1) Paid Time Off and Holidays Stable, growth-oriented company culture Tuition Reimbursement Employee Discount Program Parental Leave Program Referral Bonuses Join Our Team This role is ideal for someone ready to merge creativity with technical skill in a collaborative, people-first environment. Equal Opportunity Employer Wrth Baer Supply Company is an Equal Opportunity Employer. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
The eCommerce Digital Marketing Specialist plays a key role in shaping Wrth Baer Supply Company's digital presence. This position blends digital marketing, product content optimization, SEO/SEM strategy, and creative production. You'll manage product listings, online campaigns, and site performance. You'll collaborate cross-functionally with marketing, IT, product management, and sales teams. Occasional sales ride-alongs will offer firsthand insight into customer needs and industry trends. Key Responsibilities Manage online sales operations and strategies to increase traffic, conversions, and revenue. Oversee eCommerce operations including product listings, descriptions, images, and pricing. Monitor and analyze KPIs such as sales, website traffic, and conversion rates. Coordinate with supply chain, merchandising, and fulfillment teams. Collaborate with customer service to improve post-purchase support. Optimize and maintain product content for clarity, engagement, and SEO. Write keyword-rich titles, descriptions, and metadata. Use Adobe Photoshop for product imagery. Manage and improve local SEO (Google My Business, citations, listings). Monitor algorithm updates and SEO trends. Develop product hierarchy, taxonomy, and attributes. Plan, execute, and optimize PPC/SEM campaigns (Google Ads, Bing Ads). Develop ad copy and landing pages. Use Google Analytics, SEMrush, and similar tools. Test and iterate to improve ROI. Use Constant Contact and BigCommerce to run automated email campaigns and workflows. Maintain list hygiene and compliance with CAN-SPAM and GDPR. Produce analytics dashboards and performance reports. Align campaigns with customer journey touchpoints. Design and produce print/digital collateral such as flyers, features, and catalogs. Edit videos, capture photography, and create visual assets for web/social. Support product management and sales with marketing materials. Partner with product management, IT, and marketing teams. Engage with sales to understand customer challenges and opportunities. Manage multiple priorities in a detail-oriented, fast-paced environment. Qualifications & Skills Bachelor's degree in Marketing, Communications, or equivalent experience. 35 years in eCommerce, digital marketing, or product content management. Proficient in HubSpot, Google Ads, Google Analytics, SEO/SEM tools. Strong writing and communication skills. Understanding of SEO best practices (HTML, CSS, site structure). Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere). Analytical mindset with data-driven decision making. Video editing and photography experience a plus. Familiarity with SAP Hybris is a plus. Benefits Medical, Dental, and Vision Insurance Company-paid Life Insurance Short- and Long-Term Disability Supplemental Benefits 401(k) with Company Match (eligible Day 1) Paid Time Off and Holidays Stable, growth-oriented company culture Tuition Reimbursement Employee Discount Program Parental Leave Program Referral Bonuses Join Our Team This role is ideal for someone ready to merge creativity with technical skill in a collaborative, people-first environment. Equal Opportunity Employer Wrth Baer Supply Company is an Equal Opportunity Employer. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.