Senior Director of Digital Marketing
ICBD Holdings, Fort Lauderdale, FL, United States
Senior Director of Digital Marketing - ABA Centers of America (Corporate HQ)
Downtown Fort Lauderdale, FL HQ – In-Office
This position is on-site in our Fort Lauderdale corporate office Monday-Friday.
Who We Are We are the nation’s fastest-growing provider of autism care, delivering high-quality Applied Behavior Analysis (ABA) therapy across a rapidly expanding footprint. Since our founding in 2020, we’ve scaled from a single clinic to nearly 70 operating areas in more than a dozen states, supported by a high-performance corporate infrastructure and data-driven decision-making.
Recognized as the #5 fastest-growing private company in America by Inc. magazine, ABA Centers of America is a self-funded, founder-led organization—a rarity in today’s healthcare landscape. We’ve achieved this growth without private equity, relying instead on operational discipline, smart capital allocation, and a relentless focus on outcomes.
Our corporate team plays a mission-critical role in this success—developing scalable systems, managing risk, and driving the analytics that power our growth. If you’re a strategic thinker who thrives in a fast-paced, purpose-driven environment, we offer a unique opportunity to help shape the future of autism care—while building on a legacy of operational excellence.
Our Origin Story ABA Centers of America was founded by a father whose personal journey navigating autism care for his daughter revealed deep gaps in access, consistency, and quality across the system. Determined to disrupt the status quo in the autism care field and eliminate the unacceptably long wait lists for treatment, he built a company rooted in compassion, clinical excellence, and a relentless commitment to care that makes a difference.
Recognition & Awards Our commitment to operational excellence, ethical leadership, and transformative care has earned our company and leadership national recognition from trusted sources, including:
Inc. 5000 – 5th Fastest-Growing Private Company in America
Financial Times – #1 on "The Americas' Fastest Growing Companies"
EY Entrepreneur Of The Year® U.S. Overall
South Florida Business Journal’s Top 100 Companies
Florida Trend Magazine's 500 Most Influential Business Leaders
Inc. Best in Business, Health Services
About the Role As the Senior Director of Digital Marketing, you will serve as the organization’s top digital marketing leader, reporting directly to the Chief Marketing Officer (CMO). In this highly visible leadership role, you will define and execute the enterprise digital growth strategy across all channels, driving measurable demand generation, brand visibility, and patient acquisition outcomes across ABA Centers’ national footprint.
You will lead a high-performing, multi-discipline digital team and act as the strategic owner of performance marketing, digital experience, marketing technology, and AI-enabled growth disciplines including emerging search and discovery ecosystems.
The principal functions of the position identified shall not be considered as a complete description of all the work requirements and expectations that may be inherent in the position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
What You’ll Do Digital Strategy & Growth Leadership
Define and lead the enterprise-wide digital marketing strategy aligned to patient acquisition, brand growth, and revenue objectives
Own the end-to-end digital funnel strategy, optimizing across awareness, acquisition, conversion, and retention
Translate business priorities into scalable, data-driven digital campaigns that deliver measurable performance outcomes
AI, GEO & Next-Generation Search Leadership
Lead strategy for Generative Engine Optimization (GEO) to ensure strong brand visibility across AI-driven answer engines, generative search platforms, and large language model ecosystems
Drive AI Search (AEO) initiatives to strengthen discoverability across evolving search behaviors and conversational interfaces
Establish frameworks to optimize content, structured data, and digital assets for both traditional search engines and generative AI discovery systems
Evaluate and implement AI-powered marketing technologies that enhance targeting, personalization, content generation, and performance optimization
Stay ahead of emerging trends in generative AI, multimodal search, and AI-mediated consumer journeys
Performance Marketing & Channel Ownership
Oversee all digital performance channels including SEO, SEM, PPC, paid social, email automation, and CRM-driven lifecycle marketing
Drive continuous optimization to improve lead quality, conversion rates, and cost efficiency
Ensure consistent execution across enterprise, multi-location, and clinic-level marketing initiatives
Analytics, Measurement & Optimization
Own digital marketing measurement frameworks, attribution modeling, and ROI reporting across all channels
Build and institutionalize a culture of experimentation, A/B testing, and rapid optimization
Deliver actionable insights into the full digital patient journey, from first touch through conversion and retention
Budget & Resource Management
Develop, manage, and optimize digital marketing budgets across enterprise, regional, and clinic-level allocations
Allocate investment based on performance data, scalability, and strategic growth priorities
Leadership & Cross-Functional Collaboration
Lead, mentor, and scale a high-performing digital marketing organization across multiple disciplines
Partner closely with clinical operations, sales, analytics, and executive leadership to align marketing strategy with organizational goals
Influence senior stakeholders through clear, data-driven insights and strategic recommendations
Education & Experience
Bachelor’s degree required, MBA preferred
7+ years of progressive leadership experience in digital marketing
Proven success driving measurable growth in complex, multi-location or multi-brand environments
Technical & Functional Expertise
Deep expertise in performance marketing including SEO, SEM, PPC, paid social, and lifecycle or email marketing
Strong experience with marketing automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, or similar
Hands-on experience with AI-powered marketing tools, automation platforms, and analytics ecosystems
Deep understanding of Generative Engine Optimization (GEO), including how content is surfaced, ranked, and synthesized by AI-driven search and answer engines
Strong knowledge of AI Search (AEO), modern SEO, and evolving discovery ecosystems
Advanced analytical skills with expertise in attribution modeling, performance tracking, and ROI optimization
Professional Attributes
Highly responsive, execution-oriented leader who thrives in fast-paced environments
Strong executive presence with the ability to influence senior stakeholders and cross-functional partners
Highly organized with the ability to manage multiple priorities under pressure
Proven ability to build, lead, and scale high-performing marketing teams
Strong communication and relationship-building skills across diverse stakeholder groups
Additional Requirements
Clean background and drug screening required
Willingness to travel 10 to 15 percent as needed
Outstanding Benefits
21 paid days off (15 days of PTO, which increases with tenure, plus 6 holidays).
Flexible Spending Account (FSA) and Health Savings Account (HSA) options.
Medical, dental, vision, long-term disability, and life insurance.
Generous 401(k) with up to 6% employer match.
About ABA Centers of America ABA Centers of America is committed to maintaining a culture led by seasoned professionals who share a vision of becoming the nation’s leading provider of autism care. We acknowledge this form of healthcare demands unique, personal dedication. By identifying individuals possessing the right blend of compassion and expertise, we can provide our clinical team members with the support and opportunities they need to flourish.
Join our mission and help build the future with purpose!
ABA Centers of Americaparticipates in the U.S. Department of Homeland Security E-Verify program.
#J-18808-Ljbffr
Who We Are We are the nation’s fastest-growing provider of autism care, delivering high-quality Applied Behavior Analysis (ABA) therapy across a rapidly expanding footprint. Since our founding in 2020, we’ve scaled from a single clinic to nearly 70 operating areas in more than a dozen states, supported by a high-performance corporate infrastructure and data-driven decision-making.
Recognized as the #5 fastest-growing private company in America by Inc. magazine, ABA Centers of America is a self-funded, founder-led organization—a rarity in today’s healthcare landscape. We’ve achieved this growth without private equity, relying instead on operational discipline, smart capital allocation, and a relentless focus on outcomes.
Our corporate team plays a mission-critical role in this success—developing scalable systems, managing risk, and driving the analytics that power our growth. If you’re a strategic thinker who thrives in a fast-paced, purpose-driven environment, we offer a unique opportunity to help shape the future of autism care—while building on a legacy of operational excellence.
Our Origin Story ABA Centers of America was founded by a father whose personal journey navigating autism care for his daughter revealed deep gaps in access, consistency, and quality across the system. Determined to disrupt the status quo in the autism care field and eliminate the unacceptably long wait lists for treatment, he built a company rooted in compassion, clinical excellence, and a relentless commitment to care that makes a difference.
Recognition & Awards Our commitment to operational excellence, ethical leadership, and transformative care has earned our company and leadership national recognition from trusted sources, including:
Inc. 5000 – 5th Fastest-Growing Private Company in America
Financial Times – #1 on "The Americas' Fastest Growing Companies"
EY Entrepreneur Of The Year® U.S. Overall
South Florida Business Journal’s Top 100 Companies
Florida Trend Magazine's 500 Most Influential Business Leaders
Inc. Best in Business, Health Services
About the Role As the Senior Director of Digital Marketing, you will serve as the organization’s top digital marketing leader, reporting directly to the Chief Marketing Officer (CMO). In this highly visible leadership role, you will define and execute the enterprise digital growth strategy across all channels, driving measurable demand generation, brand visibility, and patient acquisition outcomes across ABA Centers’ national footprint.
You will lead a high-performing, multi-discipline digital team and act as the strategic owner of performance marketing, digital experience, marketing technology, and AI-enabled growth disciplines including emerging search and discovery ecosystems.
The principal functions of the position identified shall not be considered as a complete description of all the work requirements and expectations that may be inherent in the position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
What You’ll Do Digital Strategy & Growth Leadership
Define and lead the enterprise-wide digital marketing strategy aligned to patient acquisition, brand growth, and revenue objectives
Own the end-to-end digital funnel strategy, optimizing across awareness, acquisition, conversion, and retention
Translate business priorities into scalable, data-driven digital campaigns that deliver measurable performance outcomes
AI, GEO & Next-Generation Search Leadership
Lead strategy for Generative Engine Optimization (GEO) to ensure strong brand visibility across AI-driven answer engines, generative search platforms, and large language model ecosystems
Drive AI Search (AEO) initiatives to strengthen discoverability across evolving search behaviors and conversational interfaces
Establish frameworks to optimize content, structured data, and digital assets for both traditional search engines and generative AI discovery systems
Evaluate and implement AI-powered marketing technologies that enhance targeting, personalization, content generation, and performance optimization
Stay ahead of emerging trends in generative AI, multimodal search, and AI-mediated consumer journeys
Performance Marketing & Channel Ownership
Oversee all digital performance channels including SEO, SEM, PPC, paid social, email automation, and CRM-driven lifecycle marketing
Drive continuous optimization to improve lead quality, conversion rates, and cost efficiency
Ensure consistent execution across enterprise, multi-location, and clinic-level marketing initiatives
Analytics, Measurement & Optimization
Own digital marketing measurement frameworks, attribution modeling, and ROI reporting across all channels
Build and institutionalize a culture of experimentation, A/B testing, and rapid optimization
Deliver actionable insights into the full digital patient journey, from first touch through conversion and retention
Budget & Resource Management
Develop, manage, and optimize digital marketing budgets across enterprise, regional, and clinic-level allocations
Allocate investment based on performance data, scalability, and strategic growth priorities
Leadership & Cross-Functional Collaboration
Lead, mentor, and scale a high-performing digital marketing organization across multiple disciplines
Partner closely with clinical operations, sales, analytics, and executive leadership to align marketing strategy with organizational goals
Influence senior stakeholders through clear, data-driven insights and strategic recommendations
Education & Experience
Bachelor’s degree required, MBA preferred
7+ years of progressive leadership experience in digital marketing
Proven success driving measurable growth in complex, multi-location or multi-brand environments
Technical & Functional Expertise
Deep expertise in performance marketing including SEO, SEM, PPC, paid social, and lifecycle or email marketing
Strong experience with marketing automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, or similar
Hands-on experience with AI-powered marketing tools, automation platforms, and analytics ecosystems
Deep understanding of Generative Engine Optimization (GEO), including how content is surfaced, ranked, and synthesized by AI-driven search and answer engines
Strong knowledge of AI Search (AEO), modern SEO, and evolving discovery ecosystems
Advanced analytical skills with expertise in attribution modeling, performance tracking, and ROI optimization
Professional Attributes
Highly responsive, execution-oriented leader who thrives in fast-paced environments
Strong executive presence with the ability to influence senior stakeholders and cross-functional partners
Highly organized with the ability to manage multiple priorities under pressure
Proven ability to build, lead, and scale high-performing marketing teams
Strong communication and relationship-building skills across diverse stakeholder groups
Additional Requirements
Clean background and drug screening required
Willingness to travel 10 to 15 percent as needed
Outstanding Benefits
21 paid days off (15 days of PTO, which increases with tenure, plus 6 holidays).
Flexible Spending Account (FSA) and Health Savings Account (HSA) options.
Medical, dental, vision, long-term disability, and life insurance.
Generous 401(k) with up to 6% employer match.
About ABA Centers of America ABA Centers of America is committed to maintaining a culture led by seasoned professionals who share a vision of becoming the nation’s leading provider of autism care. We acknowledge this form of healthcare demands unique, personal dedication. By identifying individuals possessing the right blend of compassion and expertise, we can provide our clinical team members with the support and opportunities they need to flourish.
Join our mission and help build the future with purpose!
ABA Centers of Americaparticipates in the U.S. Department of Homeland Security E-Verify program.
#J-18808-Ljbffr